Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Guide to Optimizing Kwai Ads with Geo and Language Targeting

Guide to Optimizing Kwai Ads with Geo and Language Targeting

This article provides an in-depth analysis of Kwai Ads' geo-targeting and language targeting settings, offering detailed operational guidance and optimization suggestions. Through precise targeting, advertisers can effectively improve ad efficiency, reduce costs, and achieve higher conversion rates. Data-driven optimization strategies are key to continuously improving advertising performance. The guide covers practical steps and best practices to leverage these features for maximizing ROI on the Kwai platform.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face Authentication Code Hurdle

Amazon UK Sellers Face Authentication Code Hurdle

Unblocking your Amazon UK store requires careful attention to the Authentication Code. This security code, issued by Companies House to UK companies, is crucial for verifying company identity. Its absence can hinder the store unblocking process, so it's essential to safeguard it. This code confirms the legitimacy of your business to Amazon and is a key component in resolving account suspensions related to verification issues. Ensure you have this code readily available when appealing account restrictions.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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Burkina Faso Customs Modernizes HR to Enhance West African Trade

Burkina Faso Customs Modernizes HR to Enhance West African Trade

Burkina Faso Customs, with the support of the World Customs Organization (WCO), has officially adopted human resource tools such as a competency framework and job catalogue to enhance talent management and organizational effectiveness. This initiative, a key outcome of the West Africa Customs Administration Modernization (WACAM) project, will help Burkina Faso Customs achieve its organizational goals, facilitate trade, and promote economic development in the West African region. The implementation aims to modernize HR practices and build a skilled workforce capable of meeting the challenges of international trade and customs administration.

01/22/2026 Customs Knowledge
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Wcos WACAM Project Boosts Customs Collaboration in Cape Verde

Wcos WACAM Project Boosts Customs Collaboration in Cape Verde

The WCO's WACAM project assisted Cape Verde Customs in establishing a stakeholder engagement mechanism to enhance transparency, facilitate trade, combat smuggling, and achieve customs modernization. This initiative fostered collaboration and improved communication between customs authorities and various stakeholders, leading to more efficient and effective customs operations. The project's success highlights the importance of stakeholder involvement in driving customs reform and promoting economic growth.

01/22/2026 Customs Knowledge
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Congobrazzaville Strengthens Customs to Improve Trade

Congobrazzaville Strengthens Customs to Improve Trade

Congo (Brazzaville) is strengthening its customs administration capacity by hosting national workshops and adopting recommendations from the World Customs Organization. These efforts aim to increase tax revenue, reduce compliance costs for businesses, attract foreign investment, and promote trade facilitation, ultimately enhancing Congo (Brazzaville)'s international competitiveness. The country is working to adapt to changes in the global trade landscape in order to achieve sustainable economic growth.

01/22/2026 Customs Knowledge
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Qatar Customs Boosts Global Competitiveness Through Innovation

Qatar Customs Boosts Global Competitiveness Through Innovation

Qatar Customs has successfully advanced reforms and significantly improved logistics performance through technological upgrades, talent development, and strong leadership. Its experience demonstrates that clear goals, technological innovation, business cooperation, and leadership are key to customs modernization. The Secretary General of the World Customs Organization praised Qatar's achievements and encouraged them to share their experiences. Qatar's commitment to efficiency and modernization serves as a model for other nations seeking to enhance their customs operations and contribute to global trade facilitation.

01/22/2026 Customs Knowledge
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WCO Offers Handson Training for Chemical Trade Compliance

WCO Offers Handson Training for Chemical Trade Compliance

The World Customs Organization (WCO) has launched a hands-on training camp on chemical classification to enhance the capabilities of customs chemists in chemical classification, origin determination, and trade security. The program includes theoretical learning at the WCO headquarters and practical training at the Japan Customs Central Laboratory, focusing on the latest technologies and analytical methods to improve the management efficiency of customs laboratories. This initiative aims to equip customs officials with the necessary skills to accurately classify chemicals and ensure compliance with international trade regulations.

01/22/2026 Customs Knowledge
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Americas Caribbean Boost Customs Cooperation on Risk Management

Americas Caribbean Boost Customs Cooperation on Risk Management

The World Customs Organization held a risk management workshop in the Americas and Caribbean region to enhance the risk management capabilities and cooperation of customs administrations. The conference reviewed the successful experience of 'Operation Dragon', emphasizing the importance of information exchange. It also designed new regional target projects to jointly address trade risks and maintain regional economic security. The workshop aimed to foster a collaborative environment for customs officials to share best practices and strengthen regional partnerships in combating illicit trade and securing the supply chain.

01/22/2026 Customs Knowledge
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