Major Retailers Forecast Record Holiday Sales Amid Economic Concerns
The National Retail Federation (NRF) forecasts 2025 holiday sales to reach $1.01-$1.02 trillion, a 3.7%-4.2% increase year-over-year. Despite economic uncertainties, consumer spending remains robust. Retailers need to precisely target customers, optimize supply chains, embrace digitalization, and flexibly adapt to market changes to succeed in this trillion-dollar opportunity. This requires a strategic approach to navigate potential challenges and capitalize on the continued strength of consumer demand during the holiday season.









