Many advertisers face a frustrating scenario: despite carefully planned Google Ads campaigns and sufficient budgets, their accounts remain restricted to a daily spending limit of just $2. This isn't an isolated issue—numerous newly created Google Ads accounts encounter this spending limitation. What causes this restriction, and how can advertisers resolve it?
Primary Causes of Spending Limits
Google Ads accounts typically face spending limitations due to three main reasons:
- Missing Advertiser Verification: Google requires advertisers to complete client verification to enhance transparency and security in its advertising ecosystem. Accounts that haven't completed verification may face spending restrictions.
- Potential Suspicious Activity: Google's systems continuously monitor ad behavior and content. If potential suspicious activity is detected, accounts may be subject to limitations.
- Ongoing Suspicious Activity Investigation: Accounts under investigation for questionable activity may temporarily have spending restricted during the review period.
It's important to note that spending limits don't directly affect campaign quality scores or rankings. However, once the daily limit is reached, ad delivery pauses, significantly reducing campaign reach and potential customer engagement.
Solutions for Advertisers
1. Complete Advertiser Verification
This is the most critical step in resolving spending limitations. When an account receives a verification notification, advertisers should immediately follow the provided link and complete Google's verification process, which typically includes:
- Providing Business Information: Submit detailed information about your organization, including business type and registration details.
- Document Submission: Provide required documentation such as business licenses or identity verification. Google generally reviews these documents within seven days.
- Identity Verification: Some cases may require personal identification documents, which Google reviews within five to seven business days.
Upon successful verification, Google usually removes daily spending limits within one business day.
2. Ensure Compliance With Google Ads Policies
During any investigation period, advertisers must strictly adhere to Google Ads policies. Avoid prohibited language, false claims, or any content that could be perceived as deceptive. Regularly review campaigns to ensure all ads comply with Google's guidelines.
3. Seek Professional Assistance
For advertisers encountering difficulties during verification or with policy questions, consulting a professional advertising agency can be valuable. Experienced agencies provide expert guidance to navigate verification processes and ensure compliant campaign management.
In summary, Google Ads spending limitations are resolvable. By promptly completing verification requirements, maintaining policy compliance, and accessing professional support when needed, advertisers can remove restrictions and maximize their advertising potential to achieve business growth objectives.