Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
Read More
Browser Fingerprinting Exposed Tracking Risks and Defenses

Browser Fingerprinting Exposed Tracking Risks and Defenses

This paper delves into the principles, applications, and countermeasures of browser fingerprinting. It explores how unique 'digital fingerprints' are created by collecting browser parameters to track users, rendering cookie clearing ineffective. Reducing browser uniqueness is key, suggesting using mainstream browsers, minimizing plugins, and limiting language lists. Disabling JavaScript is a drastic measure, impacting website functionality. Comprehensive measures are needed for effective privacy protection, a challenging and ongoing endeavor. The paper highlights the persistent nature of browser fingerprinting and the complexities involved in mitigating its impact on user privacy.

12/29/2025 Logistics Encyclopedia
Read More
GXO Restructures Texas Supply Chain Operations

GXO Restructures Texas Supply Chain Operations

GXO Logistics will cease operations at two Texas facilities serving PepsiCo, affecting 262 employees. This decision stems from a business realignment by the customer, with the majority of employees expected to transition to the new operator. GXO's action reflects the dynamic nature of supply chains and the company's strategic agility. It highlights the importance of supply chain flexibility and resilience, accelerates technology-driven transformation, and emphasizes the value of talent and mutually beneficial partnerships. This demonstrates GXO's proactive approach to adapting to evolving market demands and optimizing its operational footprint.

01/16/2026 Logistics
Read More
Trucking Industry Warns Vaccine Mandate May Deepen Supply Chain Woes

Trucking Industry Warns Vaccine Mandate May Deepen Supply Chain Woes

The US trucking industry is expressing concerns over the Biden administration's vaccine mandate, fearing it could lead to a mass exodus of drivers, exacerbating existing supply chain bottlenecks and threatening economic recovery. The industry is urging the government to reconsider the policy, taking into account the unique nature of truck drivers' work and allowing for certain exemptions to ensure the stable operation of the logistics sector. They argue that a significant driver shortage would further cripple the already strained supply chain, impacting the delivery of essential goods and services nationwide.

01/19/2026 Logistics Industry Insights
Read More
Global Customs Tackle Ecommerce Valuation for Smoother Trade

Global Customs Tackle Ecommerce Valuation for Smoother Trade

The World Customs Organization (WCO) held its second seminar on E-Commerce and Customs Valuation, focusing on the valuation challenges in cross-border e-commerce. The event brought together international organizations, customs administrations, and private sector representatives to discuss policies, procedures, and practices. The aim was to address the challenges posed by the dynamic nature of e-commerce trade, facilitate trade, and build a fair and efficient cross-border e-commerce ecosystem. The WCO is actively working to develop a more comprehensive e-commerce valuation system to promote the healthy development of cross-border e-commerce.

01/05/2026 Customs Knowledge
Read More
Argentinas Cachi Airport Draws Aviation Enthusiasts

Argentinas Cachi Airport Draws Aviation Enthusiasts

Cachi Airport, located in Argentina, is a small airport with a runway measuring 5,085 feet in length and 75 feet in width, surfaced with asphalt. Situated in the America/Argentina/Salta time zone, it lacks METAR weather data. Although there are no user reviews, the airport serves as a crucial gateway for tourists heading to the Andes Mountains, making it an ideal spot for exploring the region's natural beauty.

09/15/2025 Airport Codes
Read More
Key Strategies for Valid International Trade Contracts

Key Strategies for Valid International Trade Contracts

This paper provides an in-depth analysis of the concept and essential elements of an offer in international trade. It emphasizes the importance of certainty in the offer's content, the specificity of the offeree, and the offeror's intention to be bound. The paper also details the validity period of an offer, the rules regarding withdrawal and revocation, and the conditions for valid acceptance. The aim is to help businesses mitigate trade risks and ensure the valid formation of contracts.

09/26/2025 Logistics Encyclopedia
Read More
China's Shipping Firms Face Rising Payment Risks as Freight Rates Fall

China's Shipping Firms Face Rising Payment Risks as Freight Rates Fall

As the number of carriers increases, competition in the transport market intensifies, making it crucial to implement effective measures to ensure timely freight payments. Risks associated with prepaid freight terms need to be clearly outlined in contracts to avoid complications in recouping fees. Furthermore, confirming the actual payer of the freight is essential. Carriers should pay attention to the details of relevant agreements to ensure smooth freight collection.

07/28/2025 Logistics
Read More