Guide to CPC Strategies for Crossborder Ecommerce Growth

Guide to CPC Strategies for Crossborder Ecommerce Growth

This article delves into the importance of CPC (Cost Per Click) in cross-border e-commerce. It explains the calculation method and provides practical strategies such as keyword selection, ad copy optimization, and geographic targeting. The goal is to help sellers reduce advertising costs, improve ad performance and return on investment, and ultimately achieve business growth. By implementing these strategies, sellers can optimize their CPC campaigns for better efficiency and maximize their marketing budget.

01/23/2026 Logistics Encyclopedia
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Key Tools for Global Ecommerce Success

Key Tools for Global Ecommerce Success

The International Station Business Assistant hides valuable features for boosting operational efficiency, including RFQ quotation hosting, automated customer service, intelligent product highlight extraction, and dormant buyer activation. The dormant buyer activation function is particularly effective, re-engaging historical but unconverted buyers, leading to low-cost sales growth. These intelligent applications streamline operations and help sellers maximize their potential on the platform by automating tasks and providing valuable insights to improve customer engagement and drive conversions.

01/10/2026 Customs Knowledge
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Rocky Brands Enhances Ecommerce with Automated Sorting

Rocky Brands Enhances Ecommerce with Automated Sorting

Loki's e-commerce distribution center significantly improved order processing efficiency and customer service levels by introducing technologies such as pick-to-light and intelligent conveying and sorting, and optimizing the warehouse management system. The upgraded distribution center achieved higher throughput, lower operating costs, and optimized inventory management, providing a successful example of logistics upgrade for e-commerce companies. This showcases how technology integration can drive efficiency and cost-effectiveness in modern e-commerce fulfillment operations.

01/20/2026 Warehousing
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Smart Shipping Cuts Costs for SF Dry Freight Exporters

Smart Shipping Cuts Costs for SF Dry Freight Exporters

SF Dry Freight is an economical trunk transportation solution for large and heavy goods, reducing costs through land transportation while offering better delivery times than regular logistics. Foreign trade companies can plan ahead, communicate with customers, and choose the appropriate transportation method based on the weight of the goods, thereby achieving a balance between cost reduction and efficiency improvement. This allows businesses to optimize their logistics strategy and maintain competitiveness in the global market.

01/20/2026 Logistics Industry Insights
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Inefficient Packaging Raises Air Freight Costs

Inefficient Packaging Raises Air Freight Costs

Retailers and manufacturers incur higher logistics costs, known as 'shipping air,' due to inefficient packaging. The increasing emphasis on dimensional weight in the logistics industry compels businesses to optimize their packaging strategies. By improving packaging design, selecting appropriate materials, and collaborating with logistics providers, companies can reduce costs, enhance efficiency, and achieve sustainable development. This proactive approach addresses the challenges posed by dimensional weight pricing and promotes a more streamlined and cost-effective supply chain.

01/20/2026 Logistics Industry Insights
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Flexport Simplifies Amazon EU FBA Shipping for Sellers

Flexport Simplifies Amazon EU FBA Shipping for Sellers

This article outlines the steps for creating an Amazon Europe Station FBA shipment plan. It emphasizes the importance of selecting logistics partners like Flexport to help sellers efficiently manage their Europe Station logistics. Proper planning and choosing the right partner are crucial for smooth operations and cost-effective shipping within the European Amazon marketplace. This guide aims to provide a clear understanding of the process and highlight key considerations for optimizing FBA shipments to Europe.

01/20/2026 Logistics Encyclopedia
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ABF Introduces Ocean LTL Service to Boost Global Trade

ABF Introduces Ocean LTL Service to Boost Global Trade

ABF introduces Ocean LTL service to accelerate China-foreign trade and optimize the global supply chain. This service provides fast and economical Ocean LTL solutions, featuring end-to-end visibility, simplified pricing, and flexible inventory management. It empowers businesses to enhance their competitiveness by offering a cost-effective and efficient way to ship smaller ocean freight shipments. The service aims to streamline international trade and improve overall supply chain performance for businesses of all sizes.

01/20/2026 Logistics
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Lightbulbscom Boosts Peak Season Output Without Adding Staff

Lightbulbscom Boosts Peak Season Output Without Adding Staff

LightBulbs.com doubled its peak season shipping throughput without increasing staff by integrating shipping and dimensioning solutions. They simplified transportation with a multi-carrier platform, optimized freight costs with automated dimensioning, gained real-time visibility for control, and reduced costs by recovering improper charges. Their experience offers valuable insights for e-commerce businesses looking to optimize their logistics operations during peak seasons and beyond. This resulted in significant cost savings and improved efficiency.

01/21/2026 Logistics
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UPS Adopts Dimensional Pricing Raising Ecommerce Costs

UPS Adopts Dimensional Pricing Raising Ecommerce Costs

UPS announced it will follow FedEx and implement dimensional weight pricing across the US on December 29th, impacting UPS Ground and Canadian routes. This move aims to better align freight charges with costs, addressing the decreasing package density trend in e-commerce. Experts believe this will increase UPS profits, but may also incentivize shippers to optimize packaging. In the long term, this could influence the cost structure of the e-commerce industry.

01/21/2026 Logistics
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Walmart Tightens Supply Chain Rules Pressuring Suppliers

Walmart Tightens Supply Chain Rules Pressuring Suppliers

Walmart tightens its on-time delivery standards for suppliers, demanding higher compliance rates and shorter delivery windows. Suppliers face multiple challenges including supply chain optimization, cost control, and communication coordination. Proactive responses include assessing the supply chain, optimizing transportation, strengthening inventory management, improving order processing efficiency, and actively communicating with Walmart. The overall trend in the retail industry is tightening supply chain standards, requiring suppliers to embrace change to adapt to the competition.

01/21/2026 Logistics Industry Insights
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