This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.
Giant Star Technology invests 280 million to acquire Ailean Cleaning, deeply entering the power tool market. Through data analysis, the company's category expansion strategy is revealed, focusing on market size, synergy, e-commerce adaptability, and risk control. This provides insights for cross-border e-commerce sellers: innovation and category expansion are crucial for breaking through challenges in a difficult market, while product strength remains the core competitiveness.
Amazon reviews significantly impact purchasing decisions, but the problem of fake reviews is growing. This article reveals the truth behind Amazon reviews, analyzes the causes and harms of fake reviews, and provides practical tips for identifying fake positive reviews and malicious negative reviews. It aims to help consumers and sellers make informed decisions on the Amazon platform, avoiding potential pitfalls and ensuring a more trustworthy shopping experience.
Amazon is cracking down on three major violations: mandatory enforcement of French EPR, tracing of irregular UPCs, and historical brand association liability. Sellers need to cut losses decisively and embrace compliance to avoid risks such as product delisting and store penalties, ensuring survival and development in a highly competitive market. Compliance is key to navigating Amazon's increasingly strict regulations and maintaining a successful presence on the platform.
This article delves into the core functions and significance of international commercial terms (Incoterms®), including the allocation of costs and responsibilities, the clarification of risk transfer, and guidance for participants in transportation. Commonly used Incoterms® such as FCA, FOB, FAS, and EXW, along with the slight differences between the 2010 and 2020 versions, help buyers and sellers clearly understand their respective obligations and risks in transactions.
This article provides a detailed interpretation of Amazon FBA's full container load (FCL) pallet requirements, covering pallet materials, dimensions, weight limits, securing methods, and loading techniques. By understanding these requirements, sellers can avoid shipment rejections due to pallet issues, improving shipping efficiency and reducing operational costs. It focuses on the specific pallet standards and best practices for FBA shipments to ensure smooth and compliant delivery to Amazon's fulfillment centers.
The delivery time of international express after arrival is affected by factors such as customs clearance, logistics delivery, express companies, and force majeure, typically requiring 3-10 business days. Understanding these factors helps cross-border e-commerce sellers estimate logistics time and improve customer satisfaction. This includes customs processing efficiency, the express company's operational capacity, and potential unforeseen delays. Accurate estimation leads to better customer expectations and a smoother overall experience.
The US government has intensified the customs clearance review of FBA goods, enhancing management under the 321 Act. Shipments exceeding one package on the same day are considered split shipments and require formal customs clearance, along with an Employer Identification Number. Amazon does not support this type of clearance, increasing the risk of denied entry for goods. Sellers should actively monitor these changes to avoid potential financial losses.
This article discusses the main forms of insurance documents in international freight, including insurance policies, insurance certificates, and combined certificates, along with their specific contents and functions. Insurance serves as a crucial tool for safeguarding the economic interests of both buyers and sellers in international trade, especially under CIF terms, where the seller is responsible for insuring the goods. Understanding these documents enhances the security and efficiency of trade.
The new UAE VAT policy allows importers using freight forwarder tax numbers for customs clearance to claim tax deductions under certain conditions, reducing operating costs for cross-border e-commerce. This article provides an in-depth interpretation of the new policy, analyzes cross-border e-commerce logistics models, and details the VAT registration and declaration process. It offers a practical guide for sellers looking to tap into the UAE market.
