Amazons Climate Pledge Friendly Boosts Prime Day Sales

Amazons Climate Pledge Friendly Boosts Prime Day Sales

As Amazon Prime Day approaches, sellers face traffic bottlenecks. This article introduces Amazon's "Climate Pledge Friendly" certification, which grants green badges to eco-friendly products, offering benefits like free exposure, exclusive showcases, and improved search rankings. It also details the application process for the popular "Carbon Neutral" certification, helping sellers seize Prime Day opportunities and enhance product competitiveness. By obtaining these certifications, sellers can attract environmentally conscious customers and boost sales during this key shopping event.

01/06/2026 Logistics Industry Insights
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Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Recent widespread removal of brands by Amazon has caused panic among sellers, with some brands later being reinstated. This incident highlights the risks associated with trademark registration, emphasizing the importance of selecting reliable agencies, verifying trademark validity, and standardizing store operations. Cross-border e-commerce platforms like VATease's MadeTong also offer trademark registration services, providing sellers with greater security. Sellers should prioritize brand compliance to mitigate risks and ensure long-term stability on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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UPS Revamps Ground Saver Higher Costs Less Coverage

UPS Revamps Ground Saver Higher Costs Less Coverage

UPS rebranded SurePost to Ground Saver, significantly reducing compensation while surprisingly raising prices, drawing attention from sellers. This article delves into the impact of this adjustment, providing sellers with strategies to adapt and maintain competitiveness in the evolving market landscape. The changes in compensation policies and pricing structures are analyzed to understand the potential challenges and opportunities for businesses relying on UPS services. Practical recommendations are offered to help sellers navigate the new environment and optimize their logistics strategies.

01/08/2026 Logistics
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Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France, a leading e-commerce platform in Europe, offers a blue ocean market opportunity for cross-border sellers. This article details the platform's advantages, registration requirements, fees, logistics policies, and best-selling product categories, providing a practical guide for sellers interested in entering the French market. It covers key aspects like account setup, product listing, and fulfillment strategies to help sellers succeed on Rakuten France and tap into the growing online retail sector in France.

01/04/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Amazon VC Sales for Holidays

Datadriven Strategies Boost Amazon VC Sales for Holidays

This article provides Amazon VC sellers with a data-driven advertising optimization strategy for the peak holiday season. It helps sellers improve advertising efficiency and achieve sales breakthroughs through structured ad grouping, high-medium-low bidding strategies, dayparting, and performance analysis. The core is to use data to guide ad placement and continuous optimization to stand out in a competitive market. By leveraging data insights, sellers can refine their campaigns and maximize ROI during this crucial period.

01/04/2026 Logistics Industry Insights
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Amazon Balances Product Selection Profit and Compliance

Amazon Balances Product Selection Profit and Compliance

Amazon product selection is crucial for cross-border e-commerce success. This article provides practical product selection guidance for sellers from three dimensions: profit margin, compliance, and risk tolerance. It emphasizes in-depth market analysis, avoiding infringement risks, and operating within one's capabilities to help sellers operate steadily on the Amazon platform. This guide aims to help sellers make informed decisions to maximize profitability while minimizing potential legal and financial pitfalls, ultimately leading to sustainable growth on Amazon.

12/29/2025 Logistics Industry Insights
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