Shopify Merchants Can Now Personalize Product Pages Via Metafields

Shopify Merchants Can Now Personalize Product Pages Via Metafields

This article details how to use Metafields in Shopify product detail pages to implement personalized, collapsible content rows. By creating Metafield definitions, adding Metafield values to products, and connecting Metafields in the theme, you can customize unique collapsible row content for each product. This enhances user experience and improves conversion rates by allowing for more detailed and tailored product information presentation. The guide provides a step-by-step approach to leveraging Metafields for dynamic content display on product pages.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Bath Body Works Cuts Product Line to Boost Sales

Bath Body Works Cuts Product Line to Boost Sales

Bath & Body Works plans to streamline its SKUs starting in 2026, exiting certain product categories. This initiative aims to optimize operations, reduce costs, and enhance the consumer experience, ultimately reshaping growth. The SKU rationalization is a key component of a broader retail strategy focused on efficient inventory management and improved profitability. By focusing on core products and simplifying its offerings, Bath & Body Works hopes to create a more focused and appealing shopping experience for its customers.

01/08/2026 Logistics Industry Insights
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Product Managers Urged to Break Silos for Better Collaboration

Product Managers Urged to Break Silos for Better Collaboration

This article shares practical experience on how product managers can solve cross-functional collaboration challenges. It effectively improves communication, enhances efficiency, and ultimately delivers high-quality products by organizing cross-departmental meetings, establishing a unified communication platform, developing clear specifications, implementing agile development processes, and strengthening team building and incentive mechanisms. These strategies foster better understanding and alignment between teams, leading to smoother workflows and successful product launches.

02/11/2026 Customs Knowledge
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Pet Industry Sees Surge with 30 New Product Launches

Pet Industry Sees Surge with 30 New Product Launches

Recently, 25 pet brands have launched over 30 new products, covering main food, snacks, cleaning supplies, toys, and more. Youyu upgraded its cat food, Tail Life introduced raw bone cat sticks, Bird Language Flower Fragrance launched a new pet drying box, Guiwei introduced a slow feeder toy, and Verset launched deodorizing cat litter. These new products innovate in nutrition, health, intelligence, and fun, meeting consumers' higher demands for the quality of pet supplies.

02/11/2026 HS Code Query
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Amazon Sellers Face Compliance Challenges in Afterlife Product Market

Amazon Sellers Face Compliance Challenges in Afterlife Product Market

This article provides an in-depth analysis of compliance operation key points for the funeral supplies category on Amazon, including admission rules, product classification, logistics requirements, and frequently asked questions. It emphasizes the importance of compliance and offers practical operational guidance for cross-border e-commerce practitioners, helping them safely navigate and profit from the Amazon platform. This guide aims to assist sellers in understanding and adhering to Amazon's regulations to avoid penalties and ensure smooth business operations within this specific niche.

02/11/2026 Logistics Industry Insights
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China Expands CCC Certification to Seven New Product Categories

China Expands CCC Certification to Seven New Product Categories

The State Administration for Market Regulation announced the implementation of CCC certification management for seven types of products, including commercial gas appliances and wires and cables, and the restoration of third-party evaluation for low-voltage components. The new regulations will be implemented in stages to strengthen product quality and safety supervision, standardize market order, and protect consumer rights. Certification bodies are required to file detailed rules and accept existing results to facilitate enterprises. This aims to improve product safety and ensure fair market practices.

02/11/2026 Customs Knowledge
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Amazon Vine Program Overhauls Strategy to Boost Product Launches

Amazon Vine Program Overhauls Strategy to Boost Product Launches

Amazon Vine's new rules allow FBA new products to register for reviews in advance, effectively shortening the cold start period and improving sales and conversion rates. Sellers need to pay attention to review timeliness, user reach, product quality, and compliance risks. Utilize data analysis tools to optimize product and advertising strategies. Early planning, refined operation, data-driven decision-making, and compliant operation are key to successfully leveraging the new rules. Focus on maximizing the benefits of the Vine program for new product promotion.

01/21/2026 Logistics Industry Insights
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Dogness Sees Midyear Growth Amid Smart Pet Product Demand

Dogness Sees Midyear Growth Amid Smart Pet Product Demand

Doneness's 2022 interim report shows double growth in revenue and net profit, with smart pet supplies revenue tripling and becoming the main driver. Both Chinese and international markets achieved growth, especially the international market with significant acceleration. The company strategically lays out a pet IoT platform and cooperates with global retail giants, with a wide sales network coverage. In the future, continuous innovation is needed to cope with market challenges and consolidate its industry position.

02/03/2026 Logistics Industry Insights
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Home Appliance Giants Struggle in Smart Pet Product Market

Home Appliance Giants Struggle in Smart Pet Product Market

Midea Group's failure in the pet market reflects the challenges facing the pet intelligent products industry. This article analyzes the reasons for the setbacks of giant companies, compares the survival status of focused brands and emerging brands, and explores the opportunities and challenges of overseas strategies. The failure highlights the complexities of the market and the need for specialized expertise. Moving forward, intelligentization and differentiation will be crucial for the development of pet intelligent product companies. Successfully navigating these aspects will determine long-term success in this competitive landscape.

02/03/2026 Logistics Industry Insights
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