Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Helium 10 Adtomic enhances Amazon advertising with dayparting optimization! Precisely control your ad spend during peak performance hours to improve ACOS and drive more traffic. This upgrade automates ad management, helping boost sales and maximize ROI by focusing budget on the most profitable times of day. Optimize your campaigns by scheduling ads to run when customers are most likely to convert, leading to significant improvements in advertising efficiency and overall sales performance. This feature empowers sellers to refine their strategies and achieve better results.

12/29/2025 Logistics Industry Insights
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Facebook Ads CBO Vs ABO for Budget Optimization

Facebook Ads CBO Vs ABO for Budget Optimization

This article provides an in-depth analysis of CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization) strategies in Facebook advertising. It compares their definitions, application scenarios, advantages, and disadvantages. CBO is suitable for scenarios with multiple ad sets requiring automated optimization, while ABO is ideal for granular control and target testing. The ultimate choice depends on individual needs and requires continuous testing and adjustment to achieve optimal advertising results. Choosing between CBO and ABO should be based on specific campaign goals and resources.

12/30/2025 Logistics Industry Insights
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Amazon Ad weight Explained Key Insights for Sellers

Amazon Ad weight Explained Key Insights for Sellers

This article delves into the misconceptions surrounding the concept of "weight" in Amazon Advertising. By tracing the evolution of the search algorithm, it reveals that the true driver of improved ad performance is the accumulation and precise targeting of audience data. The article also provides a method, using a plugin, to determine if ads are suppressing organic traffic. This helps sellers optimize their advertising strategies and improve campaign efficiency by focusing on relevant audience data and avoiding reliance on outdated notions of ad weight.

12/30/2025 Logistics Industry Insights
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Taboola Expands Global Reach for Ecommerce Traffic Growth

Taboola Expands Global Reach for Ecommerce Traffic Growth

This article addresses the challenges of driving international traffic to independent e-commerce websites. It highlights Taboola, a leading native advertising platform, as an effective solution. By partnering with a vast network of high-quality websites and utilizing precise algorithms, Taboola can effectively reach target users and improve conversion rates. Mastering Taboola's advertising logic and optimization strategies is crucial for independent websites to achieve international user growth. The platform offers a powerful way to connect with potential customers across the globe and boost sales.

01/15/2026 Logistics Industry Insights
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Newsbreak Develops Ad Engine to Monetize Local News

Newsbreak Develops Ad Engine to Monetize Local News

NewsBreak transitioned from relying on third-party advertising to building its own platform, achieving monetization. An interview reveals its growth strategy, talent philosophy, and the AI advertising engine, ClearStream. The company emphasizes a culture of innovation as key to its success. This shift allows NewsBreak to have greater control over its ad revenue and user experience, fostering a more sustainable business model within the competitive local news landscape. ClearStream's AI capabilities are highlighted as a crucial component in optimizing ad performance and delivering targeted content to users.

01/15/2026 Logistics Industry Insights
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Amazon US Investigated for Consumer Rights Violations

Amazon US Investigated for Consumer Rights Violations

Amazon US is being sued over consumer rights issues, exposing regulatory loopholes in e-commerce platforms regarding product quality, return policies, and false advertising. The article calls on Amazon US to strengthen product quality audits, improve return policies, and crack down on false advertising. It also suggests introducing third-party regulation to improve consumer rights protection and promote healthy industry development. This lawsuit highlights the need for greater accountability and transparency in online marketplaces to safeguard consumers from unfair practices and ensure fair competition.

02/02/2026 Customs Knowledge
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Google Ads ROI Doubles with Strategic CTR Optimization

Google Ads ROI Doubles with Strategic CTR Optimization

This article delves into the critical role of CTR in Google AdWords budget optimization. By understanding the relationship between CTR, advertising costs, and campaign value, and employing methods such as identifying high-CTR ad groups, optimizing low-CTR ads, and adjusting bidding strategies, dynamic budget management can be achieved. The importance of data monitoring, A/B testing, and trend analysis is emphasized, helping businesses improve their advertising performance. This leads to a more efficient allocation of resources and a higher return on investment from AdWords campaigns.

02/03/2026 Logistics Industry Insights
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Google Smart Campaigns Simplify Small Business Growth

Google Smart Campaigns Simplify Small Business Growth

Google Smart Campaigns are a user-friendly advertising solution designed for small and medium-sized businesses. Leveraging AI technology, they simplify ad creation, enabling precise targeting and automated optimization. Benefits include rapid setup, ease of management, and pay-per-click pricing. However, users have less control compared to other campaign types. For businesses lacking advertising experience, Smart Campaigns are a worthwhile tool to explore, potentially improving ad performance and driving results with minimal effort. It's a good starting point for those new to Google Ads.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Adapt to New Ad Fees Amid Profit Pressures

Amazon Sellers Adapt to New Ad Fees Amid Profit Pressures

New Amazon advertising management fees increase the pressure on sellers. This article analyzes the impact of this new regulation and explores how sellers, facing a challenging situation, can break free from dependence on traditional advertising models. Strategies include optimizing product selection, accumulating reviews, and improving keyword rankings. The goal is to discover new methods for creating bestsellers, adapt to changes in Amazon's rules, and ultimately improve profitability. This explores ways to navigate the increased financial burden and maintain a competitive edge within the Amazon marketplace.

02/04/2026 Logistics Industry Insights
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Facebook Ad Strategies A Beginners Guide to Profitable Campaigns

Facebook Ad Strategies A Beginners Guide to Profitable Campaigns

This article is tailored for beginner sellers using Facebook Ads. It details two main advertising strategies: manual intervention and machine learning. It specifically recommends the AI tool Yuri.ai, helping new sellers solve problems related to ad accounts, bulk publishing, and budget control. The article also provides practical tips on ad type selection, audience targeting, and CBO vs. ABO testing, enabling sellers to quickly get started and achieve profitability. It aims to guide new users through the complexities of Facebook advertising and leverage AI to optimize their campaigns.

02/05/2026 Logistics Industry Insights
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