Ecommerce Brands Leverage Kols for Crossborder Expansion

Ecommerce Brands Leverage Kols for Crossborder Expansion

This article delves into the critical aspects of KOL marketing in cross-border e-commerce. It emphasizes the importance of channel selection, influencer screening, key collaboration points, and sustained investment. Through refined operations, cross-border e-commerce businesses can effectively leverage influencer marketing to achieve order conversion, fan acquisition, and brand enhancement, ultimately unlocking the secret to explosive sales growth. It highlights the need for a strategic and well-executed approach to maximize the benefits of KOL marketing in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong's cross-border e-commerce sector is facing a tax storm, with the "Saurav Mode" under intense scrutiny. This article delves into the operational methods and potential risks associated with the "Saurav Mode," revealing the key areas of focus for tax authorities. It provides cross-border sellers with strategies for transformation and upgrading, helping them achieve sustainable development under compliance. The analysis highlights the importance of adapting to new regulations and embracing compliant practices to navigate the evolving landscape of cross-border e-commerce.

01/26/2026 Customs Knowledge
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Tongcheng Travel Expands Into Chinas Crossborder Ecommerce Market

Tongcheng Travel Expands Into Chinas Crossborder Ecommerce Market

Leveraging its massive user base and localized operational expertise, Tongcheng Travel offers a new avenue for cross-border e-commerce sellers to monetize traffic. Its "Big Data Cross-border" section helps sellers reach Chinese consumers, enabling precise marketing and sales growth. This makes it a smart choice for cross-border e-commerce businesses looking to tap into the Chinese market. Tongcheng Travel provides access to a large pool of potential customers and valuable insights into consumer behavior, ultimately facilitating successful market entry and expansion.

01/29/2026 Logistics Industry Insights
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Threads Unveils Crossborder Ecommerce Strategy for 2025

Threads Unveils Crossborder Ecommerce Strategy for 2025

This article delves into the marketing potential of Meta's social platform Threads in the cross-border e-commerce sector. It offers a comprehensive practical guide, covering account setup, content operation, and application in cross-border scenarios. It also addresses the challenges of multi-account management by leveraging the AdsPower tool, helping cross-border e-commerce sellers seize the traffic opportunities presented by Threads and achieve brand globalization. The guide provides actionable insights to effectively utilize Threads for marketing and brand building in the international market.

01/30/2026 Logistics Industry Insights
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Ecommerce Firms Adopt Air Plus for Faster Crossborder Shipping

Ecommerce Firms Adopt Air Plus for Faster Crossborder Shipping

“Air Freight Plus Delivery” is a door-to-door cross-border logistics service integrating air transport, customs clearance, and delivery, providing a worry-free and efficient solution for cross-border e-commerce sellers. It integrates multiple links of traditional air freight, with the logistics provider responsible for the entire process. It offers stable transit times and controllable costs, making it particularly suitable for small, multi-batch shipments. Choosing the right “Air Freight Plus Delivery” service provider can effectively improve logistics efficiency and help cross-border business growth.

02/03/2026 Logistics Encyclopedia
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Central China Sees Crossborder Ecommerce Growth New Strategies

Central China Sees Crossborder Ecommerce Growth New Strategies

Based on information released by the Yu-Mai Cross-border Alliance, this paper analyzes current hot topics in cross-border e-commerce. It explores how enterprises in Central China can seize opportunities presented by platform diversification, new regional trade patterns, industrial belt empowerment, AI technology, and logistics optimization to achieve strategic upgrades in overseas expansion. The paper proposes key measures for Central China enterprises to achieve new breakthroughs in cross-border e-commerce, focusing on adapting to these evolving trends and leveraging emerging technologies for competitive advantage.

02/02/2026 Logistics Industry Insights
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Ecommerce Shifts Putianguangdong Agencies Decline As Dhgate Adopts Assetlight Model

Ecommerce Shifts Putianguangdong Agencies Decline As Dhgate Adopts Assetlight Model

Putian-Guangdong lineage cross-border e-commerce agents are facing difficulties on DHGate, with mass layoffs and cost reduction becoming trends. This article analyzes the reasons for their rise and fall, emphasizing the importance of light asset operation and the super-individual entrepreneur model. It calls on cross-border e-commerce practitioners to embrace change, seize opportunities, and achieve financial freedom. The article highlights the need to adapt to the evolving landscape of cross-border e-commerce and explore new business models for sustainable growth.

02/02/2026 Logistics Industry Insights
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Crossborder Ecommerce Faces Growth Hurdles Funding Gaps

Crossborder Ecommerce Faces Growth Hurdles Funding Gaps

This paper provides an in-depth analysis of the main cross-border e-commerce models, including comprehensive platform, vertical platform, novel model platform, sales-driven third-party platform sellers, product-driven sellers, and cross-border e-commerce service types. It also discusses the funding requirements under different models with practical examples. The article highlights the significant potential of the cross-border e-commerce market, but emphasizes that opportunities and challenges coexist. Choosing the right model and planning finances effectively are crucial for success in this dynamic landscape.

02/03/2026 Logistics Industry Insights
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Chinas 530B Crossborder Ecommerce Market Faces Growth and Challenges

Chinas 530B Crossborder Ecommerce Market Faces Growth and Challenges

In the first half of 2017, China's cross-border e-commerce transaction volume reached 3.6 trillion yuan, a year-on-year increase of 30.7%, marking a golden era for export cross-border e-commerce. The report analyzes the import and export structure, model structure, and development trends, highlighting specialized division of labor, emerging market exploration, and brand globalization as key to the future of export e-commerce. Companies need to seize opportunities and meet challenges to succeed in the cross-border e-commerce wave.

02/03/2026 Logistics Industry Insights
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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