Pinterest Advertising Guide Helps Brands Boost Growth

Pinterest Advertising Guide Helps Brands Boost Growth

This article provides a detailed guide to the entire Pinterest ad campaign process. From setting goals and creating campaigns to ad group setup, optimization, and performance tracking, it offers practical advice to help brands effectively leverage Pinterest to expand their business and improve ad performance. It covers the complete workflow, empowering marketers to maximize their ROI on the platform and achieve desired results through strategic targeting and creative execution. Learn how to navigate Pinterest's advertising platform and drive meaningful engagement with your target audience.

01/07/2026 Logistics Industry Insights
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Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Dongfang Zhenxuan's reliance on Dong Yuhui is evident, and attempts to 'de-Yuhui-ize' have met with resistance. This article analyzes Dong Yuhui's importance to Dongfang Zhenxuan, explores the company's matrix operations and supply chain strategy, and discusses how to retain talents like 'Dong Yuhui.' It emphasizes the importance of balancing individual IP with platform development and building a healthy talent ecosystem. The key challenge lies in mitigating the risk associated with over-reliance on a single personality while fostering growth and innovation within the platform.

01/06/2026 Logistics Industry Insights
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Logistics Firms Urged to Enhance Digital Presence for Growth

Logistics Firms Urged to Enhance Digital Presence for Growth

This article details the process and requirements for logistics and express delivery companies to list on a professional navigation platform. It emphasizes the importance of mutual benefit and provides convenient listing channels and diverse advertising partnership opportunities. The aim is to help high-quality logistics and express delivery websites increase their exposure and jointly build a stronger industry ecosystem. By joining the platform, companies can reach a wider audience and benefit from collaborative marketing efforts, ultimately contributing to a more robust and interconnected logistics network.

01/05/2026 Logistics
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Integrating Procurement and Logistics Boosts Supply Chain Efficiency

Integrating Procurement and Logistics Boosts Supply Chain Efficiency

Amidst global supply chain challenges, information silos between procurement and logistics departments hinder companies' competitiveness. This paper analyzes the negative impacts of information fragmentation and proposes building a unified digital platform to achieve real-time information sharing, collaborative workflows, and intelligent analysis and forecasting. This approach aims to break down barriers, improve supply chain efficiency and responsiveness, reduce operating costs, and enhance the company's ability to cope with unforeseen events. By fostering collaboration and transparency, a digital platform can significantly improve overall supply chain performance.

01/28/2026 Logistics Industry Insights
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IATA Launches Smarthub for Streamlined MRO Operations

IATA Launches Smarthub for Streamlined MRO Operations

The IATA MRO SmartHub platform aims to enhance collaboration efficiency in the aircraft Maintenance, Repair, and Overhaul (MRO) industry. This article provides a clear guide on registration and login, highlighting the platform's role in breaking down information silos and empowering the digital transformation of the industry. It emphasizes the platform's potential to streamline processes and improve communication between stakeholders. The article encourages industry professionals to join the platform and leverage its capabilities for enhanced operational efficiency and data-driven decision-making within the MRO sector.

01/20/2026 Logistics
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Flexport Enhances Global Supply Chain Efficiency for Businesses

Flexport Enhances Global Supply Chain Efficiency for Businesses

Flexport empowers businesses to build agile, efficient, and transparent global supply chains through end-to-end solutions. Its digital platform, global logistics network, expert teams, and trade financing services effectively address challenges like inventory management, logistics costs, and supply chain visibility. Flexport Air accelerates the delivery of high-demand goods, while the platform helps businesses scale and achieve sustainable growth, preparing them for a new era of global trade. Flexport provides the tools needed to navigate the complexities of modern supply chains and optimize performance.

01/20/2026 Logistics
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Amazon Probes Zerocost Scam Amid Serial Return Fraud

Amazon Probes Zerocost Scam Amid Serial Return Fraud

Amazon sellers are facing increasing return fraud, with cases of buyers successfully returning garbage after multiple orders, raising concerns about platform oversight. Issues like loopholes in the FBA return system, professional fraudsters abusing the rules, and AI-generated fake evidence are becoming more prominent. Sellers are urging the platform to implement a "buyer blacklist" feature and establish a more proactive defense mechanism to collectively address the escalating risk of return fraud. They are hoping for tighter regulations and better protection against these fraudulent activities.

02/03/2026 Logistics Industry Insights
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Douyin Expands Ecommerce to PC Amid Growth Push

Douyin Expands Ecommerce to PC Amid Growth Push

Douyin E-commerce is increasing its investment in the PC platform to overcome mobile traffic bottlenecks and achieve omnichannel growth. By expanding live e-commerce features and introducing showcase content, Douyin aims to replicate its mobile success on PC. The return of e-commerce giants to the PC platform signals a new battle for traffic, with PC e-commerce poised to become a new growth driver for the industry. This move reflects a broader trend of leveraging multiple channels to reach a wider audience and boost sales.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon's peak season report reveals that third-party sellers accounted for over 60% of sales, with small and medium-sized sellers showing strong performance. However, the report lacks specific data, raising concerns about potential adjustments to Amazon's fee structure. Sellers should be wary of the normalization of platform commissions. Strategies for navigating this include refined operations, channel diversification, and cost control. The lack of transparency in the report warrants careful consideration and proactive planning by sellers to mitigate potential risks associated with increased platform fees.

12/31/2025 Logistics Industry Insights
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Amazon Advertising Key PPC and DSP Strategies for Sellers

Amazon Advertising Key PPC and DSP Strategies for Sellers

The Amazon advertising ecosystem is becoming increasingly complex. This article delves into the two core advertising models, PPC and DSP, analyzing the changes brought about by platform unification and looking ahead to future trends. Sellers need to embrace change, master the tools, and optimize their advertising strategies to stand out in the competitive Amazon marketplace and achieve performance growth. By understanding the nuances of both PPC and DSP, and adapting to the evolving platform, sellers can maximize their advertising ROI and drive significant business results.

12/31/2025 Logistics Encyclopedia
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