Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
Read More
Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
Read More
Global Aviation Body IATA Harvard Partner to Boost Customer Service Leadership

Global Aviation Body IATA Harvard Partner to Boost Customer Service Leadership

This course, a collaboration between IATA and Harvard Business School, combines aviation customer service knowledge with leadership management skills. It aims to enhance participants' customer communication, cross-cultural communication, stress management, and leadership abilities, contributing to the development of exceptional airline service teams. Upon successful completion of the course and exams, participants will receive an IATA certificate of completion and a diploma in leadership and management.

01/20/2026 Airlines
Read More
Central America Customs Modernized Under Global Trade Initiative

Central America Customs Modernized Under Global Trade Initiative

The WCO and SECO's GTFP project assists Central American countries in implementing the Revised Kyoto Convention (RKC), simplifying customs procedures, and promoting trade facilitation and economic growth. The project aims to streamline border processes, reduce transaction costs, and enhance the predictability and transparency of customs operations. By adopting the RKC standards, these countries can improve their competitiveness in the global market and attract foreign investment. This initiative contributes to regional integration and sustainable development by fostering a more efficient and effective trading environment.

01/05/2026 Customs Knowledge
Read More
WCO Revises Trade Rules to Enhance WTO Pact Compliance

WCO Revises Trade Rules to Enhance WTO Pact Compliance

The World Customs Organization (WCO) has updated its 'Implementation Guidance on Trade Facilitation,' integrating the latest tools and member practices to enhance the implementation of the WTO's Trade Facilitation Agreement (TFA). The new guidance covers areas such as transparency, customs-business cooperation, advance rulings, Authorized Economic Operator (AEO), border management, single window, customs brokers, transit, Globally Networked Customs, and National Trade Facilitation Committees. It provides more practical and comprehensive guidance for global trade facilitation, aiming to streamline processes and reduce trade costs.

01/05/2026 Customs Knowledge
Read More
WCO Enhances Global Trade Aiding Developing Nations Exports

WCO Enhances Global Trade Aiding Developing Nations Exports

The WCO promotes TFA implementation, simplifying customs procedures, reducing costs, and improving trade efficiency. The TFA has the potential to boost exports and economic growth in developing countries, necessitating strengthened international cooperation. By streamlining border procedures and reducing red tape, the TFA aims to make trade faster, cheaper, and more predictable. This will benefit businesses of all sizes, particularly SMEs, and contribute to a more inclusive and sustainable global economy. Effective implementation requires capacity building and technical assistance for developing countries.

01/05/2026 Customs Knowledge
Read More
WCO Tool Aids Jordan Customs in Modernization Efforts

WCO Tool Aids Jordan Customs in Modernization Efforts

At the invitation of Jordan Customs, the WCO utilized the Japan Fund to pilot a new risk management tool. The initiative aimed to assess Jordan Customs' capabilities in risk management, provide recommendations for improvement, and ultimately contribute to the modernization of Jordan Customs. This pilot project focused on leveraging WCO tools and best practices to enhance risk assessment and mitigation strategies within Jordanian customs operations. The goal was to strengthen border security and facilitate legitimate trade through improved risk management practices.

01/05/2026 Customs Knowledge
Read More
WCO Releases Handbook for Customs Performance Excellence

WCO Releases Handbook for Customs Performance Excellence

The WCO has released a Customs Performance Assessment Handbook, providing tools such as assessment guidelines, KPI selection, and data management. It aims to improve the operational efficiency and service levels of customs administrations. The handbook offers a framework for measuring and enhancing performance across various customs functions, ultimately contributing to more effective border management and trade facilitation. It serves as a valuable resource for customs agencies seeking to optimize their processes and achieve strategic goals related to revenue collection, security, and compliance.

01/05/2026 Customs Knowledge
Read More
New Fujiantimorleste Sea Route Expands Maritime Silk Road

New Fujiantimorleste Sea Route Expands Maritime Silk Road

A direct maritime route from Fujian to Timor-Leste has been officially launched, taking only 7 days from Quanzhou Port, significantly reducing transportation time and promoting economic and trade cooperation between China and Timor-Leste. Customs and border inspection provide efficient services to support the construction of Quanzhou as a key hub port for the Maritime Silk Road and promote 'Made in China' to Southeast Asia. This new route is expected to boost trade and strengthen ties between the two nations.

01/05/2026 Logistics
Read More
El Salvador Joins Revised Kyoto Convention Boosting Global Trade

El Salvador Joins Revised Kyoto Convention Boosting Global Trade

The 32nd Session of the Revised Kyoto Convention (RKC) Management Committee concluded successfully, with El Salvador joining, bringing the number of contracting parties to 135. The meeting finalized the review of updated guidelines for both general and specific annexes, covering key areas such as customs security, advance rulings, and coordinated border management. Moving forward, the RKC will continue to be updated, contributing to global trade facilitation. The updates aim to streamline customs procedures and enhance security measures for international trade.

12/30/2025 Customs Knowledge
Read More