Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Guide to Capital Verification for German Company Registration

Guide to Capital Verification for German Company Registration

This article provides an in-depth analysis of the capital verification requirements for German company registration, the selection of appropriate company types, the capital contribution process, and the compliance pathways for cross-border capital injection. It emphasizes the importance of choosing the right company type, strictly adhering to the capital verification process, paying attention to the compliance of cross-border capital injection, and post-registration operation management. The aim is to offer a detailed and professional guide for businesses intending to operate in Germany.

02/03/2026 Customs Knowledge
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Japan Ecommerce Mentorship Aims to Boost Yahoo Shopping Sellers

Japan Ecommerce Mentorship Aims to Boost Yahoo Shopping Sellers

This article delves into the crucial aspects of operating a cross-border e-commerce business on Yahoo! Japan. It explores the coaching services offered by "Eason," designed to help sellers efficiently expand into the Japanese market. The content covers one-on-one guidance, advertising strategies, practical operations, product selection, product listing, and shipping guidance. It also briefly outlines operational knowledge relevant to other cross-border e-commerce platforms. The aim is to provide a comprehensive overview for sellers looking to succeed on Yahoo! Japan with expert support.

02/05/2026 Logistics Industry Insights
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Shenzhen Ecommerce Fair Aims to Lift Export Growth

Shenzhen Ecommerce Fair Aims to Lift Export Growth

The 6th Shenzhen Global Cross-border E-commerce Exhibition will be held in Shenzhen at the end of March. It brings together platforms, service providers, buyers, and factories, offering one-stop overseas expansion services and a vast selection of goods. Concurrent forums will focus on store setup, operations, taxation, and market expansion, helping cross-border e-commerce companies seize opportunities and achieve growth. This event is a key resource for businesses looking to navigate the complexities of global online retail and find the right partners for success.

02/05/2026 Logistics Industry Insights
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EU Crossborder Ecommerce Guide for Small Appliance Sellers

EU Crossborder Ecommerce Guide for Small Appliance Sellers

This article provides a detailed guide for cross-border e-commerce sellers looking to export small appliances to Europe. It covers key aspects such as platform selection, logistics methods, customs clearance essentials, and delivery strategies. The article also explores the advantages of industrial clusters, digital transformation, and the new opportunities brought by the China-Europe Railway Express. It aims to help sellers avoid common pitfalls in cross-border e-commerce and achieve business growth in the European market, offering practical advice and insights for success.

02/05/2026 Logistics
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Crossborder Ecommerce Express Shipping Vs Ocean Freight

Crossborder Ecommerce Express Shipping Vs Ocean Freight

This paper analyzes the differences in time efficiency and cost among Matson, ZIM e-commerce express, and regular ocean freight. It proposes corresponding logistics selection strategies for products of varying value. The study emphasizes that cross-border e-commerce sellers should comprehensively consider hidden costs and avoid solely pursuing low shipping rates to make more informed decisions. By understanding the trade-offs between speed and expense, sellers can optimize their supply chain and improve overall profitability. A balanced approach is crucial for successful cross-border operations.

02/11/2026 Logistics
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Ebay Releases Guide for Crossborder Ecommerce Sellers

Ebay Releases Guide for Crossborder Ecommerce Sellers

This article provides an in-depth analysis of the eBay cross-border e-commerce platform, covering its advantages, product selection strategies, operational optimization, registration process, cost structure, common issues, and solutions. It emphasizes high-demand categories such as auto parts and provides guidance on using practical tools like Terapeak. The aim is to help Chinese sellers effectively utilize the eBay platform to achieve rapid growth in their cross-border e-commerce business. It serves as a comprehensive guide for navigating the eBay marketplace and maximizing sales potential.

02/11/2026 Logistics Industry Insights
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US Aims to Streamline Border Regulations for Transparency

US Aims to Streamline Border Regulations for Transparency

This article explores the importance of enhancing the transparency and predictability of customs regulation and its impact on trade facilitation. It proposes effective improvement measures such as information disclosure, regulatory standardization, feedback mechanisms, technology application, and training, aimed at promoting stability in global trade.

08/08/2025 Customs Knowledge
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WCO Guidelines Boost Global Trade and Border Efficiency

WCO Guidelines Boost Global Trade and Border Efficiency

The 2017 WCO Global Transit Conference focused on improving cross-border transportation efficiency, releasing the 'Transit Guidelines' which emphasized the importance of political will, technological application, and international cooperation. The conference explored the development challenges faced by landlocked countries and shared successful experiences such as the EU's NCTS and the TIR Convention. The aim was to build a more efficient, convenient, and secure global transit ecosystem. The guidelines and discussions highlighted the need for harmonized procedures and data exchange to streamline transit operations.

01/05/2026 Customs Knowledge
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Global Trade Adopts Coordinated Border Management for Security

Global Trade Adopts Coordinated Border Management for Security

Coordinated Border Management (CBM) aims to enhance trade efficiency while ensuring security and compliance. It requires inter-agency cooperation, risk management, and political support to address challenges and achieve mutual benefits for all stakeholders. CBM seeks to streamline processes, reduce costs, and improve the overall competitiveness of international trade. Effective implementation necessitates a holistic approach that considers both economic and security imperatives, fostering a collaborative environment between border agencies and trading communities. Ultimately, CBM contributes to sustainable economic growth and enhanced national security.

01/05/2026 Customs Knowledge
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