Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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China Strengthens Steel Export Rules to Boost Quality Trade Fairness

China Strengthens Steel Export Rules to Boost Quality Trade Fairness

The Ministry of Commerce and the General Administration of Customs jointly announced that export license management will be implemented for certain steel products starting January 1, 2026. This measure aims to regulate steel export trade, improve product quality, and maintain international trade order. Exporters will be required to provide export contracts and quality certificates when applying for licenses. The implementation of the new regulations will promote the healthy development of the industry.

01/15/2026 Customs Knowledge
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Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon sellers frequently encounter rating issues. This article uses a real-world case to illustrate the varying levels of Amazon customer service. It provides practical strategies for efficiently utilizing customer service resources to address rating problems. Key takeaways include exploring multiple channels, clearly describing the issue, maintaining patience and politeness, and appropriately leveraging available resources. This aims to help sellers improve operational efficiency and effectively manage their product ratings on the Amazon platform.

01/16/2026 Logistics Industry Insights
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US Retail Sales Show Mixed Trends in February

US Retail Sales Show Mixed Trends in February

February retail sales data released by the U.S. Department of Commerce and the National Retail Federation (NRF) indicate a slowdown in overall retail growth, with varying performance across different sectors. Online sales continue to rise, while categories like apparel experienced declines. Retailers need to closely monitor macroeconomic conditions, optimize product mix, and strengthen online channels to address challenges and seize opportunities. This includes adapting to evolving consumer preferences and potential impacts from broader economic factors.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Guide Optimizing Listings Pricing Ads

Amazon Sellers Guide Optimizing Listings Pricing Ads

This article delves into the critical aspects of launching new products on Amazon, covering Listing optimization, pricing strategies, advertising campaigns, and account health maintenance. By providing practical guidance and data-driven insights, it empowers sellers to create best-selling products and stand out in the competitive Amazon marketplace. The focus is on actionable steps to improve visibility, drive sales, and build a strong foundation for long-term success with new product introductions.

01/15/2026 Logistics Industry Insights
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Amazons AI Defense Challenges Chatgpt in Ecommerce

Amazons AI Defense Challenges Chatgpt in Ecommerce

Amazon and ChatGPT are vying for dominance in the AI e-commerce gateway. Amazon launched Rufus as a countermeasure, effectively blocking OpenAI. The rise of AI-powered shopping assistants has the potential to disrupt the existing e-commerce landscape and reshape the overall shopping experience. This competition highlights the growing importance of AI in personalizing product discovery and enhancing customer engagement, potentially leading to a significant shift in how consumers interact with online retailers.

01/15/2026 Logistics Industry Insights
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Locus Robotics Buys Waypoint to Boost AMR Market Position

Locus Robotics Buys Waypoint to Boost AMR Market Position

Locus Robotics' acquisition of Waypoint Robotics expands its AMR (Autonomous Mobile Robot) product line, accelerating warehouse automation and improving efficiency. This strategic move is viewed favorably by industry giants like DHL, highlighting the potential for enhanced operational capabilities and a stronger market position for Locus in the rapidly evolving warehouse automation landscape. The acquisition promises to streamline processes and offer more comprehensive solutions for businesses seeking to optimize their supply chain operations.

01/19/2026 Logistics
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Urban Outfitters Revamps Inventory Strategy Amid Supply Chain Woes

Urban Outfitters Revamps Inventory Strategy Amid Supply Chain Woes

Facing supply chain challenges, Urban Outfitters placed orders early, stockpiled raw materials, and adjusted its product structure, focusing on bestsellers and home goods. Many retailers are reshaping their inventory strategies, but must be wary of the risks of overstocking. Building a more flexible, intelligent, and sustainable supply chain system is crucial for the retail industry to meet future challenges. This includes optimizing forecasting, diversifying sourcing, and leveraging technology for real-time visibility and responsiveness.

01/19/2026 Logistics Industry Insights
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Ebay Canada Expands Expedited Shipping Options

Ebay Canada Expands Expedited Shipping Options

eBay Canada has launched a comprehensive upgrade to its expedited shipping service, covering all product categories. They are also introducing a low-cost domestic shipping option specifically for small, lightweight items. This initiative aims to improve the buyer shopping experience and provide sellers with more secure transaction guarantees. The upgraded expedited shipping promises faster delivery times and enhanced tracking capabilities, making it a significant improvement for both buyers and sellers on the eBay Canada platform.

01/19/2026 Logistics
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XPO Logistics Ensures Michaels Holiday Season Success

XPO Logistics Ensures Michaels Holiday Season Success

Michaels efficiently distributed 500,000 Christmas trees using XPO's 'Control Tower,' overcoming capacity challenges. The collaboration optimized the supply chain to address seasonal peaks, enabling data-driven decision-making. This strategic partnership allowed Michaels to effectively manage the high volume and tight timelines associated with seasonal demand, ensuring product availability and customer satisfaction during the critical holiday season. The success highlights the importance of agile supply chain solutions in navigating the complexities of retail logistics.

01/19/2026 Logistics
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