Small Businesses Tap Super Bowl Ad Boom After Temus Splash

Small Businesses Tap Super Bowl Ad Boom After Temus Splash

The expensive Super Bowl ads in the US have drawn attention, with Temu spending millions. Small and medium-sized sellers can leverage social media, find resonance, and use creative marketing to achieve significant returns with limited budgets. Sports marketing requires attention to cultural connotations, innovative marketing approaches, and enhancing brand value. Instead of large-scale investments, smaller businesses can focus on targeted campaigns and engaging content to capitalize on the Super Bowl's popularity and reach a wider audience, especially in cross-border e-commerce.

01/04/2026 Logistics Industry Insights
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Choies Faces Delisting As SHEIN Expands in US Market

Choies Faces Delisting As SHEIN Expands in US Market

This week in cross-border e-commerce: Zeshang Technology may delist, Huakai Yibai increases repurchase amount, Amazon adjusts fees/returns, Shopee launches overseas warehouses, SHEIN expands warehouses, Shopify/Pinterest expand to Latin America, and Japanese e-commerce grows. Key developments include platform policy changes from Amazon, infrastructure expansions by Shopee and SHEIN, and strategic moves by Shopify and Pinterest to tap into the Latin American market. The potential delisting of Zeshang Technology and increased repurchase by Huakai Yibai also highlight significant financial activities within the sector.

01/06/2026 Logistics Industry Insights
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Crossborder Ecommerce Booms with Overseas Warehouses

Crossborder Ecommerce Booms with Overseas Warehouses

This article delves into the comparison between overseas warehouse dropshipping and Amazon FBA warehousing. It details the advantages of third-party overseas warehouses in terms of warehousing, storage, product categories, returns, services, and delivery time. The emphasis is placed on the flexibility, cost control, and responsiveness offered by third-party overseas warehouses. Practical suggestions are provided for cross-border e-commerce sellers to choose the appropriate third-party overseas warehouse for their needs, highlighting the benefits of this option for managing logistics and improving customer satisfaction.

12/29/2025 Logistics Encyclopedia
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Ecommerce Sellers Face Challenges in International Returns

Ecommerce Sellers Face Challenges in International Returns

This article provides a detailed explanation for cross-border e-commerce sellers regarding the responsibility for international express return shipping fees. It covers the principles of liability division, the party responsible for fees based on different return reasons, and practical advice for risk avoidance. The aim is to help sellers clarify responsibilities and avoid unnecessary losses. It delves into who pays when a package is returned, offering actionable steps to minimize financial impact and streamline the returns process within the complex landscape of international shipping.

01/29/2026 Logistics
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Vietnams Ecommerce Market Nears 700 Billion Potential

Vietnams Ecommerce Market Nears 700 Billion Potential

Vietnam's e-commerce market is growing at an astounding rate, projected to reach $500-700 billion by 2030. This article delves into the growth drivers, market structure, competitive landscape, and challenges of the Vietnamese e-commerce market. It provides short-term, mid-term, and long-term strategic recommendations for businesses, aiming to help cross-border e-commerce sellers seize opportunities and tap into the lucrative Vietnamese e-commerce market. The analysis offers valuable insights for navigating this rapidly expanding digital landscape and maximizing potential returns.

02/06/2026 Logistics Industry Insights
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Streamlining International Returns Customs and Tax Refunds

Streamlining International Returns Customs and Tax Refunds

This article delves into the return shipment operations in international freight, focusing on the customs and tax refund procedures to ensure that businesses efficiently comply with customs and tax requirements, minimizing risks of delays and financial losses. By clarifying the status of goods and dynamically managing tax refunds, it aids companies in optimizing their return shipment strategies.

07/02/2025 Customs Knowledge
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Ecommerce Firms Face Challenges in International Returns

Ecommerce Firms Face Challenges in International Returns

This article provides an in-depth analysis of the international express return process, cost structure, and key considerations, offering a practical guide to avoid common pitfalls. It covers initiation, preparation, return shipment, and tracking. The article details various return costs and liability principles, and provides strategies for handling special circumstances. The aim is to help cross-border e-commerce sellers effectively control return costs and protect their rights. It serves as a comprehensive resource for navigating the complexities of international return shipping.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Guide Streamlining Returns for Efficiency

Ebay Sellers Guide Streamlining Returns for Efficiency

This article provides an in-depth analysis of eBay's return policies, offering practical guidance for sellers facing return challenges. By flexibly setting return rules, clearly describing product information, and actively communicating with buyers, sellers can effectively manage the return process and improve customer satisfaction. This ultimately helps them succeed in the competitive e-commerce market.

01/05/2026 Logistics Encyclopedia
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US Ecommerce Returns Cut Into Retailer Profits

US Ecommerce Returns Cut Into Retailer Profits

US e-commerce faces a high return rate challenge, with returns projected to reach $279 billion this year, far exceeding pre-pandemic levels. Inflation and changing consumer behavior are major contributors. This high return rate erodes profits, requiring sellers to optimize product information, strengthen customer service, implement flexible return policies, and collaborate with logistics partners. Utilizing data analytics to predict return peaks is crucial to address this challenge.

12/31/2025 Logistics Industry Insights
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Ecommerce Sellers Optimize Returns to Cut Costs

Ecommerce Sellers Optimize Returns to Cut Costs

E-commerce sellers face the challenge of high return rates. This paper analyzes the causes of returns from a data analysis perspective and provides corresponding strategies, including optimizing product descriptions, strengthening quality control, improving the shipping process, and establishing a return data analysis system. It also emphasizes the importance of return process management and measures to prevent return fraud. Finally, it proposes a data-driven continuous optimization strategy to help sellers reduce return rates and improve operational efficiency.

12/31/2025 Logistics Industry Insights
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