Guide to Optimizing Bing Shopping Campaigns

Guide to Optimizing Bing Shopping Campaigns

This article details the steps to add products to your Bing Shopping Ads campaign. It covers key aspects such as logging into the platform, selecting the campaign, editing product groups, selecting new products, and setting bids. This guide helps advertisers flexibly adjust their targeting strategies and capitalize on sales opportunities by adding specific products to their Bing Shopping Ads campaigns. The process allows for granular control over product visibility and budget allocation within the Bing Ads ecosystem.

12/30/2025 Logistics Encyclopedia
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Bidens pandemic Over Claim Stirs Crossborder Ecommerce Concerns

Bidens pandemic Over Claim Stirs Crossborder Ecommerce Concerns

President Biden's declaration that the COVID-19 pandemic is "over" in the US has sparked global attention. This article analyzes the potential impact of this announcement on cross-border e-commerce, highlighting how the pandemic accelerated online consumption, reshaped supply chains, and intensified competition. It emphasizes the importance of stable and efficient cross-border logistics in the post-pandemic era and introduces Shinan Cross-border Logistics Navigation, offering comprehensive logistics solutions for cross-border e-commerce businesses.

01/05/2026 Logistics Industry Insights
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Crossborder Rail Freight Expands Global Trade Links

Crossborder Rail Freight Expands Global Trade Links

This paper delves into the advantages of cross-border railway transportation, emphasizing its environmental friendliness, efficiency, and reliability. It highlights Maersk's cross-border railway solutions, including flexible freight options like customized block trains and single container services. A detailed overview of the Greater China cross-border railway network is provided, along with an analysis of how to select the appropriate transportation solution. The aim is to help businesses effectively leverage cross-border railway transport to achieve efficient and environmentally conscious trade.

09/28/2025 Logistics
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Port Huron Airport Key Trade Hub on Uscanada Border

Port Huron Airport Key Trade Hub on Uscanada Border

Huron Port Airport (PHN), a customs airport on the US-Canada border, plays a unique role in global air freight. This article provides an in-depth analysis of the airport's basic information, customs functions, banking hours, and clearance requirements. It also introduces practical tools like the three-letter code query system provided by West Coast Freight Network, aiming to help readers comprehensively understand Huron Port Airport and optimize air freight operations. This knowledge facilitates smoother and more efficient air cargo handling through this key border gateway.

09/29/2025 Airport Codes
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South Africa Boosts Border Tech Leadership with WCO Backing

South Africa Boosts Border Tech Leadership with WCO Backing

The World Customs Organization (WCO) conducted a leadership and management development workshop for the South African Revenue Service (SARS) executive team. The workshop aimed to enhance teamwork and individual leadership skills, enabling them to address key challenges and effectively implement trade facilitation reforms. Focusing on personal communication, team trust, and organizational strategic management, the workshop facilitated the development of tailored action plans. These plans support the SARS leadership model and the construction of 'Smart Borders,' ultimately striving for a more efficient and secure trading environment.

01/05/2026 Customs Knowledge
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Botswana Enhances Border Trade with WCO Aid at Mamuno

Botswana Enhances Border Trade with WCO Aid at Mamuno

The World Customs Organization (WCO) is assisting Botswana in implementing a Time Release Study (TRS) at the Mamuno border post to optimize customs clearance processes and establish a One-Stop Border Post (OSBP). Through data collection and analysis, bottlenecks will be identified and recommendations made to improve trade efficiency and promote economic development. The WCO will continue to provide technical support to ensure the successful completion of the TRS. The goal is to streamline border procedures and enhance trade facilitation for Botswana.

01/05/2026 Customs Knowledge
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WCO Unveils Tech Network to Streamline Global Border Control

WCO Unveils Tech Network to Streamline Global Border Control

The World Customs Organization (WCO) has launched the Technology Network (TeN), aiming to be a leading global hub for border management technology. This platform facilitates information exchange, experience sharing, and collaboration among customs administrations, technology providers, and other stakeholders. It promotes technological innovation and application to improve global border management. Companies can register their products for free, and customs administrations can search for the latest technology solutions. The goal is to collectively build an intelligent border management ecosystem.

01/05/2026 Customs Knowledge
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Niger Customs Upgrades HR Systems to Boost Border Efficiency

Niger Customs Upgrades HR Systems to Boost Border Efficiency

With the support of the WCO-WACAM project, Niger Customs launched a human resource management modernization project. This initiative aims to raise awareness and garner broad support for HR modernization both within and outside the customs administration through change management and communication activities. By diagnosing challenges, building a competency framework, and conducting pilot programs, Niger Customs is committed to building an efficient, professional, and dynamic workforce. This workforce will contribute to the country's economic development and ensure its security.

01/07/2026 Customs Knowledge
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Googles Performance Max Boosts Black Friday Sales Strategies

Googles Performance Max Boosts Black Friday Sales Strategies

This article delves into advertising strategies for maximizing performance during Black Friday, covering consumer shopping behavior analysis, ad structure design, creative optimization, and product feed enhancement. It aims to assist cross-border e-commerce sellers in creating cost-effective advertising campaigns to stand out during the Black Friday promotion. The article provides insights on how to leverage data and optimize various aspects of advertising to achieve the best possible return on investment during this crucial sales period.

01/06/2026 Logistics Industry Insights
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US Customs Duties Guide for Air Freight Parcels Released

US Customs Duties Guide for Air Freight Parcels Released

This article details three ways to handle US air freight parcels after being taxed: self-pickup and tax payment, entrusting the courier company for tax payment, and online tax payment. It also provides a case study of sports shoe duty calculation to help readers understand how duties are calculated. This information is intended to better prepare readers for potential tax issues encountered during cross-border shopping and make informed decisions when dealing with customs duties on imported goods.

01/08/2026 Customs Knowledge
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