Chinese Brands Shein Pop Mart Gain Popularity in Paris Over Holidays

Chinese Brands Shein Pop Mart Gain Popularity in Paris Over Holidays

Chinese brands Shein and Pop Mart achieved significant success in the French Christmas season, revealing new opportunities for cross-border e-commerce. This analysis examines the success factors behind Shein's affordable fashion strategy and Pop Mart's trendy toy crossover marketing, emphasizing the importance of cost-effectiveness, contextualized marketing, social media communication, and strategic positioning in prime commercial areas. It provides valuable insights for Chinese cross-border e-commerce companies seeking to expand into overseas markets, highlighting key strategies for success in the competitive French market.

01/15/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

This article provides an in-depth analysis of eBay's marketing models, focusing on operational tips for auction, fixed-price, and dropshipping models. It emphasizes the importance of off-site traffic generation and data analysis. The aim is to help cross-border e-commerce sellers master core eBay marketing strategies, increase store traffic and sales performance, and tap into the new blue ocean of cross-border e-commerce. It covers key aspects of optimizing listings, managing customer relationships, and leveraging eBay's promotional tools for maximum impact.

01/19/2026 Logistics Encyclopedia
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Datadriven Tactics Cut Crossborder Ecommerce Costs

Datadriven Tactics Cut Crossborder Ecommerce Costs

This paper delves into the critical aspects of cross-border e-commerce logistics, offering optimization strategies from a data analysis perspective to help sellers reduce costs and increase efficiency. It covers processes such as order processing, inventory management, customs clearance, and last-mile delivery, while emphasizing risk management and practical strategies. The aim is to improve cross-border logistics efficiency, ultimately achieving customer satisfaction and business growth. The analysis provides actionable insights for streamlining operations and enhancing overall supply chain performance in the global e-commerce landscape.

01/19/2026 Logistics Encyclopedia
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Crossborder Firm Daxue Enhances Refund Flexibility for Customer Engagement

Crossborder Firm Daxue Enhances Refund Flexibility for Customer Engagement

Dashu Cross-border offers flexible event refund settings. Merchants can customize refund deadlines in event management, allowing refunds until the event ends or within a specified number of days before the event concludes. Once the first user has paid, the refund settings cannot be changed. This provides a better user experience by offering control over refund policies and mitigating potential disputes related to event cancellations or changes. This feature is particularly useful for cross-border e-commerce events where refund policies need to be clearly defined.

01/20/2026 Customs Knowledge
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