Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Optimize Operations to Boost Traffic

Amazon Sellers Optimize Operations to Boost Traffic

This article delves into the traffic sources for Amazon cross-border e-commerce, encompassing on-site keyword searches, PPC advertising, related traffic, and off-site social media and content marketing. It emphasizes the importance of a traffic-centric approach, focusing on conversion, retention, and dissemination after traffic acquisition. Furthermore, the article highlights that data-driven, precise operation is crucial for enhancing Amazon store performance. This includes analyzing key metrics and making informed decisions to optimize listings, campaigns, and customer engagement for improved sales and profitability.

12/31/2025 Logistics Encyclopedia
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Facebook and Google Compete in Crossborder Ecommerce Ads

Facebook and Google Compete in Crossborder Ecommerce Ads

This article provides an in-depth comparison of Facebook and Google, two major advertising platforms for cross-border e-commerce. It analyzes their characteristics in detail, covering aspects such as ad nature, marketing approaches, practical case studies, and potential pitfalls. The aim is to help businesses choose the most suitable overseas promotion channels based on their products and target audience, thereby achieving traffic growth and sales conversion. The analysis helps businesses navigate the complexities of international advertising and optimize their marketing strategies for maximum impact.

12/31/2025 Logistics Industry Insights
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Douyin Offers Free Ecommerce Tools for Product Selection

Douyin Offers Free Ecommerce Tools for Product Selection

This article details five free product selection tools officially provided by TikTok Shop: Ocean Engine Product Selection, E-commerce Compass Search Analysis, TikTok Product Ranking, Business Opportunity Center, and E-commerce Compass - Industry Store Ranking. Through keyword analysis, hot word rankings, popular product benchmarking, big data recommendations, and industry store analysis, it helps merchants accurately select products, increase store traffic and conversion rates, and achieve e-commerce growth. These tools leverage data-driven insights to optimize product choices and improve overall store performance within the TikTok ecosystem.

12/30/2025 Logistics Industry Insights
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adapt to New Listing Rules for Growth

Amazon Sellers Adapt to New Listing Rules for Growth

Amazon sellers need to pay attention to new Listing optimization regulations, especially adjustments to required attributes. This article provides an in-depth interpretation of the new rules and offers a comprehensive Listing optimization strategy, covering key aspects such as titles, images, descriptions, keywords, variations, and reviews. It also explores strategies for Listing renovation, appeal techniques, category optimization, and monitoring adjustments to help sellers address traffic and conversion challenges and succeed on the Amazon platform. Focus on these changes to improve visibility and sales performance.

12/30/2025 Logistics Encyclopedia
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Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Taboola Expands Global Reach for Ecommerce Traffic Growth

Taboola Expands Global Reach for Ecommerce Traffic Growth

This article addresses the challenges of driving international traffic to independent e-commerce websites. It highlights Taboola, a leading native advertising platform, as an effective solution. By partnering with a vast network of high-quality websites and utilizing precise algorithms, Taboola can effectively reach target users and improve conversion rates. Mastering Taboola's advertising logic and optimization strategies is crucial for independent websites to achieve international user growth. The platform offers a powerful way to connect with potential customers across the globe and boost sales.

01/15/2026 Logistics Industry Insights
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SEO Strategies Boost Export Business Sales Conversions

SEO Strategies Boost Export Business Sales Conversions

This article emphasizes that foreign trade companies should view SEO as a core website operation system aligned with business goals. It highlights the importance of strengthening website foundations, optimizing content strategies, prioritizing multilingual localization, building off-site reputation, and establishing clear conversion paths. By continuously optimizing through data-driven insights, companies can transform their official website into a stable asset for acquiring customers in overseas markets. The focus should be on a holistic approach to SEO, ensuring the website effectively attracts and converts international customers.

01/15/2026 Logistics Industry Insights
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Free ERP Boosts Sales for New Amazon Sellers

Free ERP Boosts Sales for New Amazon Sellers

This article addresses the challenges faced by new Amazon sellers in promoting new products, highlighting the pitfalls of blind order brushing and Listing optimization misconceptions. It emphasizes data-driven strategies and efficiency. It introduces SellerWell Startup, a free cross-border e-commerce ERP, demonstrating how it assists sellers in achieving accurate traffic acquisition, increased conversion rates, and rapid order generation for new products through profit calculation, advertising optimization, and keyword strategies. It underscores that this ERP is an ideal choice for novice sellers with limited resources.

01/15/2026 Logistics Industry Insights
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