The global home goods e-commerce market is booming and projected to exceed $260 billion by 2027. Chinese cross-border e-commerce sellers are leveraging their supply chain advantages to actively expand into European and American markets, with home goods emerging as a new growth area. Personalized and customized demands are creating opportunities for differentiated competition.
From late 2025 to 2026, Xi'an will host a series of exhibitions and conventions covering technology, finance, commerce, healthcare, and home furnishings. These events will not only establish platforms for exchange and cooperation across various industries but also inject new momentum into the development of Xi'an and even the western region of China. They will provide important opportunities to gain insights into industry trends and seize development opportunities.
Douyin E-commerce Growth Drivers in 2026: Precisely targeting life scenarios and providing solutions. This includes precision in color cosmetics and skincare, personalized food and beverage, comfortable mother and baby products, emotional connection in home furnishings, focus on sports scenarios, and content-driven digital products. The strategy aims to leverage Douyin's platform to offer tailored solutions within these specific areas, driving category growth through targeted marketing and addressing consumer needs in relevant life contexts.
The Indonesian market presents both opportunities and challenges, signaling the end of easy profits. Chinese companies should focus on industrial equipment and building materials & home furnishings, deeply cultivating the local market. Enhancing supply chain integration and B2B service capabilities is crucial. By growing together with Indonesia, businesses can achieve long-term development. Success requires a strategic shift towards localized operations and providing value-added services to meet the evolving needs of the Indonesian market.
Songtsam Technologies has achieved significant success in the overseas home furnishings market with its brand strategy, refined operations, social media empowerment, and high-frequency exposure, generating annual revenue exceeding 6 billion RMB. It has become a model for Chinese brands going global. Its experience provides valuable lessons for other companies looking to expand internationally. The key strategies involve building a strong brand identity, optimizing operational efficiency, leveraging social media for engagement, and ensuring consistent brand visibility.
Uzbekistan will host a series of key industry exhibitions in 2026, presenting excellent opportunities for Chinese companies to enter the Central Asian market. These exhibitions cover various sectors including building materials, home furnishings, agriculture and animal husbandry, food packaging, iron and steel metallurgy, industry, textiles and apparel, electric power and energy, and environmental protection. Hainan enterprises should seize this opportunity, leverage their strengths, and actively participate in Uzbekistan's economic development to achieve mutual benefit and win-win results.
Cardinal Logistics acquired NRX Logistics to strengthen its last-mile delivery capabilities and capture a larger share of the home furnishings and oversized goods market. This acquisition doubles Cardinal Logistics' delivery volume and enhances its comprehensive delivery service offerings. The move positions Cardinal Logistics for further growth in the increasingly competitive last-mile delivery sector, particularly for bulky and difficult-to-handle items. The strategic acquisition allows Cardinal to expand its network and improve efficiency in serving customers with specialized delivery needs.
Songtsam Home Furnishings achieved nearly 6 billion RMB revenue with only 30 stores, revealing the immense potential of precise operation in cross-border e-commerce. Despite facing economic downturns in Europe and the United States and fluctuating exchange rates, Songtsam demonstrated strong market competitiveness through a three-brand matrix, focusing on core categories, strictly controlling return rates, increasing R&D investment, and optimizing overseas warehouse layout. The IPO funding will help further enhance its R&D, logistics, and operational capabilities, solidifying its leading position in the industry.
US tariff policies have triggered significant disruptions in the American home furnishings industry, forcing companies to confront soaring costs and urgent procurement needs. Chinese enterprises are actively transforming, exploring new avenues such as digital factories and green certifications. The tariff war is reshaping the global supply chain's value distribution, creating uncertainty that demands flexible responses from businesses. Companies need to adapt to the changing landscape by diversifying sourcing, improving efficiency, and investing in innovation to mitigate the impact of tariffs and maintain competitiveness in the global market.
Egyptian furniture e-commerce platform Homzmart reached one million users in three years and is expanding into the Saudi Arabian market through funding. Its success is attributed to a strong supply chain, self-built logistics, technology empowerment, and an innovative offline experience store model. Although not yet profitable, Homzmart demonstrates significant potential in the Middle Eastern home furnishings market, providing valuable experience for other e-commerce businesses. The company's approach highlights the importance of a robust infrastructure and customer-centric strategies in achieving growth in the region's competitive e-commerce landscape.
