Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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WCO Aids Niger in Customs Reform to Enhance Revenue

WCO Aids Niger in Customs Reform to Enhance Revenue

The World Customs Organization (WCO) continuously supports Niger Customs in enhancing its valuation capabilities. This support includes organizing training workshops, providing technical assistance, and supplying toolkits. These efforts aim to empower Niger Customs to take ownership of valuation processes, fostering a more equitable and efficient trade environment. Ultimately, this leads to improved revenue collection and contributes to economic development in Niger.

01/05/2026 Customs Knowledge
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Maldives Customs Boosts Leadership Skills Via WCO Program

Maldives Customs Boosts Leadership Skills Via WCO Program

The Maldives Customs Service (MCS) participated in the WCO Leadership and Management Development Program, organizing senior management workshops to enhance leadership skills and drive customs modernization. The workshops covered change management, strategic planning, and personnel management, emphasizing practicality and interaction. They fostered team building and a unified vision, laying the foundation for the future development of the MCS. The initiative aimed to equip leaders with the necessary tools and knowledge to navigate challenges and effectively lead the organization through its modernization journey.

01/07/2026 Customs Knowledge
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Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

The New Western Land-Sea Corridor faces multiple challenges in enhancing its iron-sea intermodal transportation capabilities, including inadequate infrastructure, weak industrial coordination, and a lack of regional cooperation. By strengthening infrastructure development, integrating resources, and optimizing policy guidance, it is possible to improve the overall transportation efficiency of this corridor, thereby supporting the economic development of the western region.

07/23/2025 Logistics
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Aerospace Suppliers Push for Greater Diversity Amid Challenges

Aerospace Suppliers Push for Greater Diversity Amid Challenges

Diverse procurement in aerospace manufacturing faces challenges like high entry barriers, information asymmetry, and internal awareness gaps. To break down these barriers, it's crucial to define clear diversity goals, strengthen team building, simplify entry processes, provide capacity building, establish a fair environment, and advocate for cultural change. Emphasis should be placed on supplier capabilities rather than solely focusing on diverse identities to ensure a robust and competitive supply chain within the aerospace sector.

01/19/2026 Logistics Industry Insights
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Regional Partnerships Drive Sustainable Development Efforts

Regional Partnerships Drive Sustainable Development Efforts

Regional capacity building enhances economic, social, and environmental sustainability through cooperation, sharing, and collaborative development. It emphasizes complementary strengths, knowledge transfer, and experience sharing, establishing effective cooperation mechanisms to optimize resource allocation. This approach promotes economic and social progress within the region, contributing to the building of a community with a shared future for mankind. Ultimately, it aims to foster sustainable growth and resilience by empowering local communities and strengthening regional partnerships.

01/22/2026 Logistics
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WCO and UN Push for Global Trade Data Standardization

WCO and UN Push for Global Trade Data Standardization

The World Customs Organization (WCO) recommends that its member customs administrations transmit trade data based on the Harmonized System (HS) to the United Nations Statistics Division (UNSD). This aims to promote the standardization and interoperability of global trade data. This initiative is significant for improving data quality, strengthening international cooperation, promoting trade facilitation, and fostering sustainable development. Ultimately, it contributes to building a new landscape for global trade data sharing.

11/03/2025 Customs Knowledge
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WCO Promotes Trade Ease Via Publicprivate Partnerships at COMALEP

WCO Promotes Trade Ease Via Publicprivate Partnerships at COMALEP

The WCO participated in the COMALEP meeting and private sector forum to deepen public-private partnerships and promote trade facilitation. The meeting emphasized the importance of the private sector in customs policy development and explored issues such as regional customs cooperation, technological challenges, and fiscal risk management. The WCO's strategic leadership and the deepening of regional cooperation will contribute to building a more open, efficient, and secure global trading system.

01/05/2026 Customs Knowledge
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WCO Backs Philippines Customs Modernization with HRM System

WCO Backs Philippines Customs Modernization with HRM System

The World Customs Organization (WCO) successfully conducted a personnel management diagnostic of the Bureau of Customs (BOC) in the Philippines. This aimed to support BOC's strategic goals and HR modernization by building a competency-based HRM system. The diagnostic highlighted the importance of HR roles, competency-based HRM, and training development. The BOC committed to adopting the WCO's 18 customized recommendations to drive the implementation of future action plans.

01/05/2026 Customs Knowledge
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Global Trade Boosted by AEO Certification Security Gains

Global Trade Boosted by AEO Certification Security Gains

This paper provides an in-depth interpretation of the World Customs Organization (WCO)'s 'AEO Implementation and Validation Guidelines'. It details the implementation steps, certification standards, and customs validation methods of the AEO program. The aim is to help businesses understand the AEO certification process, improve supply chain security management, and benefit from trade facilitation measures. Ultimately, this contributes to building a more secure and efficient global trade system.

01/19/2026 Customs Knowledge
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