Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Guide to Optimizing Kwai Ads with Geo and Language Targeting

Guide to Optimizing Kwai Ads with Geo and Language Targeting

This article provides an in-depth analysis of Kwai Ads' geo-targeting and language targeting settings, offering detailed operational guidance and optimization suggestions. Through precise targeting, advertisers can effectively improve ad efficiency, reduce costs, and achieve higher conversion rates. Data-driven optimization strategies are key to continuously improving advertising performance. The guide covers practical steps and best practices to leverage these features for maximizing ROI on the Kwai platform.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face Authentication Code Hurdle

Amazon UK Sellers Face Authentication Code Hurdle

Unblocking your Amazon UK store requires careful attention to the Authentication Code. This security code, issued by Companies House to UK companies, is crucial for verifying company identity. Its absence can hinder the store unblocking process, so it's essential to safeguard it. This code confirms the legitimacy of your business to Amazon and is a key component in resolving account suspensions related to verification issues. Ensure you have this code readily available when appealing account restrictions.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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WHO Ships Monkeypox Test Kits to Sri Lanka Under New Guidelines

WHO Ships Monkeypox Test Kits to Sri Lanka Under New Guidelines

This article details Sri Lanka's regulations regarding the import of monkeypox test kits. It explicitly states that mailing monkeypox test kits to Sri Lanka is prohibited and explains the rationale behind this restriction. The article provides guidance for individuals requiring monkeypox testing, emphasizing the importance of seeking professional medical assistance from healthcare facilities. Finally, it addresses frequently asked questions concerning issues such as entrusted carrying, returns, and potential future policy changes related to monkeypox test kit imports in Sri Lanka.

01/26/2026 Customs Knowledge
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Gambia Revenue Authority Boosts Project Management for Modernization

Gambia Revenue Authority Boosts Project Management for Modernization

The Gambia Revenue Authority, with support from the WCO-Sweden Cooperation Programme (OMD-MADAO), has successfully developed a project management methodology to improve the efficiency of reform and modernization projects. This methodology covers all phases of the project lifecycle and is expected to be officially approved and fully implemented in September. It aims to establish an efficient and standardized project management system within the Gambia Revenue Authority and serve as a model for other developing countries. The initiative will enhance the GRA's ability to effectively manage and execute strategic projects.

01/26/2026 Customs Knowledge
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Canada Slaps Heavy Duties on Chinese Thermal Paper Imports

Canada Slaps Heavy Duties on Chinese Thermal Paper Imports

Canada imposed anti-dumping and countervailing duties of up to 359.1% on thermal paper rolls from China, significantly impacting the competitiveness of Chinese products in the Canadian market. This action exemplifies the rise of trade protectionism and serves as a warning to Chinese enterprises to closely monitor international trade policy changes, proactively address challenges, and consider diversifying their export markets. The high tariffs create a substantial barrier to entry and highlight the need for Chinese companies to develop strategies to mitigate the impact of such protectionist measures.

01/26/2026 Customs Knowledge
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New Russia Export Rules for Readytoeat Foods Explained

New Russia Export Rules for Readytoeat Foods Explained

Russia is implementing new regulations for ready-to-eat food, imposing stricter requirements on product identification, packaging labeling, and microbiological contamination control. This guideline is expected to become mandatory contractual terms starting in 2026. Cross-border e-commerce sellers need to pay close attention to ensure their products comply with Russian standards to avoid export obstacles. Compliance with these new regulations is crucial for maintaining access to the Russian market and preventing potential disruptions to supply chains.

01/26/2026 Customs Knowledge
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US Considers Xinjiang Product Ban Threatening Supply Chains

US Considers Xinjiang Product Ban Threatening Supply Chains

The US Senate passed a bill aiming to comprehensively ban imports from Xinjiang, China, based on a "presumption of guilt" principle. This impacts not only cotton and tomatoes but the entire supply chain. The bill is expected to pass the House and be signed by Biden. Businesses must immediately assess risks, reshape supply chains, and address the challenges posed by rising trade protectionism. The ban will force companies to provide clear and convincing evidence that their products are not made with forced labor, placing a significant burden on due diligence and compliance.

01/26/2026 Customs Knowledge
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