WCO Advocates Gender Equality to Strengthen Global Trade

WCO Advocates Gender Equality to Strengthen Global Trade

The World Customs Organization (WCO) promotes customs efficiency, security, and prosperity through Gender Equality, Diversity, and Inclusion (GED). The 5th WCO Global Conference on Gender Equality and Diversity Network focused on disability inclusion and partnerships, emphasizing the importance of trade-enabling women. The WCO supports its members through the GEOAT tool, training packages, and a pool of experts. It also advocates for enhanced cooperation to collectively build a more equitable and efficient customs system. This collaborative approach aims to foster a customs environment that is both effective and inclusive for all stakeholders.

01/30/2026 Customs Knowledge
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Tech Investments Boost Supply Chains Amid Global Trade Strains

Tech Investments Boost Supply Chains Amid Global Trade Strains

Descartes Systems Group research reveals that 74% of supply chain leaders see technology as crucial for growth amidst global trade challenges, with a higher percentage (88%) among high-growth companies. Global trade intelligence technology is considered the most valuable tool for the next two years, followed by global trade analytics and supply chain mapping. Businesses need to embrace technology, strengthen data analysis, and enhance collaboration to address challenges and achieve sustainable growth. This highlights the increasing importance of technology in navigating the complexities of modern global supply chains.

02/04/2026 Logistics Industry Insights
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Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

This article provides an in-depth analysis of Facebook's A/B testing tool, emphasizing its importance in optimizing ad creatives, audience targeting, and bidding strategies. It offers step-by-step guidance and best practices to help advertisers leverage data-driven decision-making, improve ad performance, and maximize return on investment. The goal is to move away from blind ad spending by utilizing A/B testing to identify the most effective approaches for reaching target audiences and achieving campaign objectives. Learn how to use data to optimize your Facebook ad campaigns.

02/03/2026 Customs Knowledge
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Air Freight Rate Categories Explained for Logistics Efficiency

Air Freight Rate Categories Explained for Logistics Efficiency

In the air freight pricing table, M and N represent the minimum rate and base rate, respectively, applicable to goods of different weights. M refers to the minimum rate, while N is for general cargo under 45 kilograms. The pricing table also includes information on quantities, weights, and dimensions. Other classifications such as Q, C, R, and S correspond to different types of freight rates, assisting customers in making optimal choices.

07/28/2025 Logistics Encyclopedia
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Guide to Compliant Air Freight for Sensitive Goods

Guide to Compliant Air Freight for Sensitive Goods

This paper elaborates on the definition and common types of sensitive goods in international air freight. It analyzes the specific classifications of international air freight from multiple dimensions, including the nature, weight, volume, and transportation methods of the goods. Furthermore, it provides risk avoidance and compliance recommendations, aiming to assist foreign trade practitioners in accurately identifying sensitive goods and selecting appropriate transportation methods. This ensures the safe and efficient delivery of goods to their destination, minimizing potential issues and adhering to international regulations.

01/26/2026 Logistics Encyclopedia
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Guide to Classifying International Export Cargo Types

Guide to Classifying International Export Cargo Types

This article delves into the distinctions between general cargo, sensitive goods, and special cargo in international trade. It elaborates on the policies, regulations, transport security, and customs restrictions associated with exporting sensitive goods. Furthermore, it compares the characteristics and applicable scenarios of general cargo lines, sensitive goods lines, and special cargo lines. This provides foreign trade practitioners with a practical guide for selecting appropriate transportation solutions, helping businesses enhance their competitiveness in the international market.

02/02/2026 Logistics Encyclopedia
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Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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New Initiative Aims to Boost SME Global Trade Access

New Initiative Aims to Boost SME Global Trade Access

The report calls on customs administrations worldwide to simplify procedures and remove barriers hindering SMEs' participation in global trade. This aims to promote their integration into the global trading system and build a more resilient future for trade. Streamlining processes and reducing complexities will empower SMEs to engage more effectively in international commerce, fostering economic growth and diversification. The report emphasizes the importance of creating a level playing field where SMEs can compete and contribute to a robust and inclusive global economy. The AEO program is highlighted as a key tool for facilitating trade and enhancing security.

01/27/2026 Customs Knowledge
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