B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

This article compares and analyzes the differences between Google Ads and B2B platforms in terms of foreign trade customer acquisition. It points out that Google Ads is more conducive to precise traffic generation and brand building, while B2B platforms face homogeneous competition. The article suggests that foreign trade companies should choose appropriate promotion channels and develop effective marketing strategies based on their own circumstances. Ultimately, a tailored approach considering budget, target audience, and desired outcomes is crucial for successful international lead generation.

12/31/2025 Logistics Industry Insights
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February Truckload Volume Dips Flatbed Demand Rises Against Trend

February Truckload Volume Dips Flatbed Demand Rises Against Trend

The DAT Truckload Volume Index shows a seasonal decline in van and refrigerated freight in February, while flatbed demand bucked the trend and increased. The overall drop is likely related to the fewer days in February, while the growth in flatbed trucking may be tied to infrastructure and manufacturing recovery. Businesses should pay close attention to market dynamics and be flexible in their response. This shift highlights the importance of monitoring specific sector trends within the broader freight market.

01/16/2026 Logistics Industry Insights
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Korean Shipping Industry Faces Challenges: Acquisition of Mega Container Vessels Becomes Key

Korean Shipping Industry Faces Challenges: Acquisition of Mega Container Vessels Becomes Key

The South Korean shipping industry is facing immense competitive pressure, with two major shipping companies urgently needing to procure ultra-large container ships to enhance their market competitiveness. Currently, the industry is suffering from severe overcapacity, and declining freight rates are impacting the profitability of shipping firms. Furthermore, officials do not support the merger of the two companies, emphasizing the need for voluntary principles to ensure market diversity and stability.

07/21/2025 Logistics Industry Insights
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Google Play Store Paid Ads Boost Organic App Growth

Google Play Store Paid Ads Boost Organic App Growth

This article delves into the intricate relationship between paid acquisition and organic traffic from the Google Play Store, revealing the impact of channel attribution, user behavior, and store recommendation algorithms. It emphasizes the importance of a carefully calculated paid acquisition strategy, broad audience reach, optimized budget allocation, and high-quality user acquisition. By integrating ASO optimization, developers can maximize organic growth in their app promotion efforts.

01/06/2026 Logistics Industry Insights
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Descartes Acquires Boxtop to Expand Logistics Network

Descartes Acquires Boxtop to Expand Logistics Network

Descartes' acquisition of BoxTop aims to empower the digital transformation of small and medium-sized logistics service providers (LSPs). By integrating BoxTop's freight management solutions with the Descartes Global Logistics Network, the acquisition enhances LSP operational efficiency and provides shippers with more efficient and transparent supply chain services. This acquisition represents a significant step in Descartes' strategic expansion and a key driver of digital transformation within the logistics industry.

01/15/2026 Logistics
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Fedex Buys Routesmart to Boost Delivery Efficiency

Fedex Buys Routesmart to Boost Delivery Efficiency

FedEx has announced the acquisition of RouteSmart Technologies to enhance logistics efficiency through RouteSmart's route optimization solutions. This acquisition is based on a long-term strategic partnership between the two companies and aims to accelerate FedEx's transition to an intelligent supply chain to better serve its customers.

08/04/2025 Logistics
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Prologis Acquires Duke Realty for 23B in Major Logistics Expansion

Prologis Acquires Duke Realty for 23B in Major Logistics Expansion

Global logistics real estate giant Prologis completed its $23 billion acquisition of Duke Realty, marking a reshaping of the industry landscape. This acquisition strengthens Prologis' presence in key US markets and brings over 500 new customers. Prologis will continue to expand its service offerings to provide customers with more comprehensive supply chain solutions.

01/16/2026 Logistics
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Roadone Acquires The Transporter to Expand Logistics Network

Roadone Acquires The Transporter to Expand Logistics Network

RoadOne IntermodaLogistics' acquisition of The Transporter marks a strategic expansion in the regional intermodal market. This acquisition aims to optimize the regional intermodal network, improve service efficiency, and potentially trigger a new round of consolidation within the industry. Ultimately, this will benefit consumers and drive the logistics system towards greater efficiency. The move strengthens RoadOne's position and signals a commitment to enhancing regional transportation solutions.

01/16/2026 Logistics
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Freight Forwarders Leverage Digital Platforms for Global Growth

Freight Forwarders Leverage Digital Platforms for Global Growth

Freight forwarding companies need to shift from traditional customer acquisition methods to embrace digital transformation. Utilizing diverse channels such as B2B platforms, social media, industry exhibitions, and specialized freight forwarding platforms, they can precisely target potential customers. Providing high-quality services and leveraging word-of-mouth marketing are crucial for attracting more leads and achieving efficient customer acquisition. This shift enables freight forwarders to effectively compete in the modern, digitally-driven logistics landscape and expand their customer base.

11/03/2025 Logistics Industry Insights
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Descartes Acquires Packageroute to Boost Lastmile Delivery

Descartes Acquires Packageroute to Boost Lastmile Delivery

Descartes Systems Group's acquisition of PackageRoute aims to strengthen its last-mile delivery solutions, providing features like real-time visibility, route optimization, and fleet management to enhance logistics efficiency and security. The integration with Descartes GroundCloud further enhances last-mile delivery capabilities, offering customers a more comprehensive and competitive solution. This acquisition allows Descartes to provide improved control and transparency in the final stage of the delivery process, ultimately benefiting its customers with streamlined operations and enhanced service.

01/06/2026 Logistics
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