Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
Read More
Datadriven Tactics Boost Ecommerce Sales for Holiday Season

Datadriven Tactics Boost Ecommerce Sales for Holiday Season

This article analyzes e-commerce peak season marketing strategies from a data analyst's perspective, emphasizing the importance of data-driven approaches. It highlights refined paid search operations, in-depth exploration of social media traffic, and real-time KPI monitoring and optimization. The goal is to empower e-commerce businesses to precisely navigate Black Friday and the Christmas shopping season, ultimately achieving performance growth through data informed decisions and targeted campaigns.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt Datadriven Tactics for Sustainable Growth

Amazon Sellers Adopt Datadriven Tactics for Sustainable Growth

Amazon operations require a shift from blind obedience to growth strategies based on independent thinking and data analysis. Emphasizing the importance of manual advertising, new product launches need careful planning, and all operations should be supported by data and deep thinking. Only in this way can one stand out in the fierce market competition. Data-driven decision making is crucial for optimizing campaigns and achieving sustainable growth on the Amazon platform.

12/31/2025 Logistics Industry Insights
Read More
Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

This paper, from the perspective of a data analyst, provides an in-depth interpretation of the Sydney Airport Approach Chart (SSYAD1.dgn). It analyzes key elements such as geographical information, runway layout, and navigation facilities. Furthermore, it proposes data-driven safety recommendations aimed at enhancing flight safety awareness. The analysis seeks to improve understanding of the approach chart and contribute to safer flight operations at Sydney Airport by leveraging data insights.

01/07/2026 Airport Codes
Read More
OAG Offers Aviation Market Insights to Industry Leaders

OAG Offers Aviation Market Insights to Industry Leaders

Stay ahead of the curve with OAG's news subscription service, delivering the latest aviation industry updates directly to you. Gain access to industry trend analysis, market forecasts, and more. Contact the OAG news team for in-depth interpretations and tailored solutions. As a leading global aviation data company, OAG provides comprehensive flight data, schedules, and passenger traffic data, empowering you to optimize operations, improve efficiency, and drive business growth.

01/15/2026 Logistics Industry Insights
Read More
Datadriven Strategy Reduces Supply Chain Outsourcing Risks

Datadriven Strategy Reduces Supply Chain Outsourcing Risks

Outsourcing, while beneficial for business growth, increases supply chain complexity. Companies need to adopt data-driven approaches, establishing comprehensive data collection systems and utilizing data analytics techniques to identify risks. Building a visual monitoring platform and strengthening collaboration with suppliers are crucial for addressing supply chain challenges and ensuring stable business development. This proactive approach allows for better risk mitigation and improved supply chain resilience in the face of potential disruptions.

01/28/2026 Logistics Industry Insights
Read More
US Rail Freight Decline Raises Economic Concerns

US Rail Freight Decline Raises Economic Concerns

Recent data reveals a year-over-year decrease in U.S. rail freight and intermodal volumes, though segmented data indicates varying performance across industries. While cumulative freight volume increased, intermodal volume declined. North American data mirrors the U.S. trend. Rail freight serves as an economic barometer, requiring comprehensive analysis of various factors to assess the economic situation. The rail industry needs innovation and transformation to address challenges and seize opportunities.

01/28/2026 Logistics
Read More
Freight Forwarding Basics Customs and Bills of Lading for Beginners

Freight Forwarding Basics Customs and Bills of Lading for Beginners

This article is for freight forwarding beginners, explaining basic concepts such as factories and door-to-door services, and addressing common issues like discrepancies between customs data and ENS data, as well as bill of lading confirmation. It emphasizes the importance of data accuracy and provides practical tips to help newcomers quickly get started in the freight forwarding industry. The article aims to provide a solid foundation for understanding key processes and avoiding common pitfalls.

08/22/2025 Logistics Encyclopedia
Read More
WCO Workshop Advances Digital Customs Reform in West and Central Africa

WCO Workshop Advances Digital Customs Reform in West and Central Africa

The World Customs Organization (WCO) held a data analysis workshop for the West and Central Africa region, aiming to enhance the data analysis capabilities of customs administrations in the region. The workshop introduced the WCO's Big Data Strategy, shared member experiences, and updated participants on the latest developments in WCO capacity building. Participants highly appreciated the event and expressed their commitment to further strengthening cooperation to jointly promote the regional digital transformation of customs.

01/05/2026 Customs Knowledge
Read More
Rabah Bitat Airport Enhances Regional Connectivity Through Datadriven Operations

Rabah Bitat Airport Enhances Regional Connectivity Through Datadriven Operations

This paper provides a comprehensive analysis of Rabah Bitat Airport (AAE) in Algeria from a data analyst's perspective. It covers the airport's overview, geographical location, operational considerations, data sources, and analytical tools. The aim is to provide data-driven decision support for airlines, airport management, and investors, helping them seize opportunities, address challenges, and achieve sustainable development in air transport. This analysis provides valuable insights into the Algerian aviation landscape and potential for growth.

12/30/2025 Airport Codes
Read More