Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Campbell River Airport Codes YBL CYBL Explained

Campbell River Airport Codes YBL CYBL Explained

This paper, from a data analyst's perspective, delves into the airport codes YBL and CYBL for Campbell River Airport in Canada, explaining their distinct applications in passenger services and aviation operations. It summarizes key airport information, explores the impact of geographical location on operations, and introduces the use of airport codes in data analysis. Finally, it looks ahead to the future development of the airport.

01/20/2026 Airport Codes
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Kericho Airport Key Details for Kenyas Aviation Sector

Kericho Airport Key Details for Kenyas Aviation Sector

This article, from a data analyst's perspective, presents structured key information about Kericho Airport in Kenya, including its IATA/ICAO codes, geographical coordinates, name, and country. It aims to provide accurate and comprehensive reference data for aviation professionals and logistics planners. A Wikipedia link is provided for further information and research. This resource serves as a readily accessible and reliable source for essential airport details.

01/27/2026 Airport Codes
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Digital Freight Networks Boost Supply Chain Efficiency

Digital Freight Networks Boost Supply Chain Efficiency

Convoy's digital freight network provides comprehensive supply chain visibility. By collecting over 1,000 data points, it empowers shippers to optimize operational spending, improve facility performance, reduce carbon emissions, and become shippers of choice. The network helps businesses lower costs, increase efficiency, and achieve sustainable development through real-time tracking, intelligent pricing, and optimized routing. Convoy enables data-driven decisions for improved supply chain performance and resilience.

01/26/2026 Logistics Industry Insights
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USPS Implements Cost Cuts Digital Shifts for Sustainability

USPS Implements Cost Cuts Digital Shifts for Sustainability

The United States Postal Service (USPS) is implementing a plan to cut $20 billion in costs, aiming for profitability by 2015. This involves consolidating mail processing facilities, adjusting service standards, and optimizing staffing. The plan faces challenges including regulatory hurdles and labor agreements. To succeed, USPS needs to strengthen data analysis and implement data-driven decision-making processes to navigate these complexities and achieve its financial goals.

01/28/2026 Logistics
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Shopify Expands Datadriven Ecommerce Tools for Merchants

Shopify Expands Datadriven Ecommerce Tools for Merchants

Shopify has launched Product Network, a data-driven product recommendation system designed to help merchants expand on-site sales, improve user experience, and reduce marketing costs. By leveraging data insights, Product Network aims to provide more relevant and personalized product suggestions to customers within the Shopify ecosystem. This feature empowers merchants to optimize their product offerings and enhance customer engagement, ultimately driving e-commerce growth and efficiency.

01/27/2026 Logistics Industry Insights
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Supply Chains Boost ERP Upgrades for Digital Shift

Supply Chains Boost ERP Upgrades for Digital Shift

Upgrading an enterprise ERP system is crucial for digital transformation. Supply chain managers should proactively lead this process, leveraging their deep business understanding to ensure the new system meets actual needs, optimizes workflows, integrates data, and assesses risks. Focus on data integration, customization, analytics reporting, mobile cloud support, and continuous updates. These improvements can enhance supply chain efficiency and competitiveness, helping companies gain a competitive edge.

01/28/2026 Logistics Industry Insights
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Blockchain Boosts Security for Global Parcel Delivery

Blockchain Boosts Security for Global Parcel Delivery

This article explores the application of blockchain technology in international express delivery, demonstrating how data transparency and smart contract mechanisms have reduced the traditional parcel loss rate from 0.5% to 0.03%, significantly enhancing parcel security and logistics trust. Blockchain not only ensures data integrity but also promotes shared responsibility among all parties in cross-border logistics through warning mechanisms, thereby reshaping customer trust in the express delivery industry.

08/04/2025 Logistics Industry Insights
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