Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
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ICAO Decodes KBTM Bert Mooney Airports Identifier Explained

ICAO Decodes KBTM Bert Mooney Airports Identifier Explained

This article focuses on Bert Mooney Airport in Montana, USA, analyzing the meaning and importance of its ICAO code, KBTM. As a unique identifier for airports, the ICAO code plays a crucial role in global aviation operations and air traffic control, ensuring flight safety and efficiency. It facilitates communication, navigation, and data management within the aviation industry, contributing to the overall safety and reliability of air travel. Understanding the significance of ICAO codes is essential for comprehending the infrastructure and operational aspects of airports worldwide.

01/22/2026 Airport Codes
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Barra Airport BRREGPR Key Role in Scottish Aviation

Barra Airport BRREGPR Key Role in Scottish Aviation

This article provides an in-depth analysis of Barra Airport codes BRR and EGPR, revealing their significant role in the global aviation network. From a data analysis perspective, it explores airport operations, passenger traffic, and economic impact, while also looking at future development trends. The study emphasizes the geographical, historical, and cultural significance behind these codes, offering a unique perspective for understanding the aviation system. It highlights how these codes represent more than just locations, but also embody the spirit and challenges of connecting remote communities.

01/21/2026 Airport Codes
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Lightning Ridge Airport Codes LHG YLRD Explained

Lightning Ridge Airport Codes LHG YLRD Explained

This article delves into Lightning Ridge Airport's IATA code (LHG) and ICAO code (YLRD), explaining their role and significance in air transport. From a data analyst's perspective, it explores the information value behind these codes and how this information can be used to optimize flight schedules, improve airport operational efficiency, and promote tourism development. It emphasizes the importance of understanding the aviation code system for travel planning and the development of the aviation industry. Understanding these codes is crucial for efficient operations and informed decision-making.

01/22/2026 Airport Codes
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Guide to Natal Airports Code and Travel Tips

Guide to Natal Airports Code and Travel Tips

This article details Augusto Severo International Airport in Natal, Brazil, including its IATA code (NAT) and ICAO code (SBNT), along with information such as elevation and geographical coordinates. Although the airport is no longer commercially operational, understanding its codes remains helpful for referencing historical data. The article also explains the importance of airport codes and methods for finding other airport codes, aiming to provide readers with comprehensive knowledge of airport codes. This information is useful for researchers or anyone interested in the history of aviation in Natal.

01/22/2026 Airport Codes
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WCO Backs Digital Trade Reform at Ghana Conference

WCO Backs Digital Trade Reform at Ghana Conference

The Ghana Single Window conference highlighted trade facilitation, digitalization, and international cooperation. Government commitment, private sector involvement, and data-driven approaches were emphasized as key elements for success. The conference underscored Ghana's dedication to streamlining trade processes and enhancing its competitiveness in the global market through the Single Window system. Discussions focused on optimizing efficiency, reducing costs, and improving transparency within the trade ecosystem. The collaborative effort between public and private stakeholders is crucial for achieving the full potential of the Single Window initiative.

01/22/2026 Customs Knowledge
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Turkmenistan Modernizes Customs with Datadriven Trade Workshop

Turkmenistan Modernizes Customs with Datadriven Trade Workshop

Turkmenistan hosted a WCO Harmonized System (HS) national workshop aimed at improving the accuracy and efficiency of tariff classification through international cooperation and capacity building, thereby promoting trade facilitation and compliance. The workshop covered HS fundamentals, specific commodity classification, and pre-ruling guidance. It also explored future development directions such as intelligent classification, big data analysis, and risk management, assisting Turkmenistan in building a more efficient and intelligent tariff system. The goal is to enhance customs procedures and contribute to smoother international trade flows.

01/22/2026 Customs Knowledge
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Cloudbased TMS Transforms Package Delivery Industry

Cloudbased TMS Transforms Package Delivery Industry

Traditional manual shipping processes are struggling to keep pace with increasing order volumes. Cloud-based Transportation Management Systems (TMS) offer automation, scalability, and data analytics to help businesses improve logistics efficiency, reduce operating costs, and better meet customer demands. By streamlining operations and providing real-time visibility, TMS solutions enable companies to overcome growth bottlenecks and achieve sustainable development in the competitive logistics landscape. They offer a significant upgrade over manual processes, allowing for optimized routes, improved tracking, and enhanced communication across the supply chain.

01/22/2026 Logistics Industry Insights
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