Google Ads Cost Strategy and Optimization Guide

Google Ads Cost Strategy and Optimization Guide

This article provides an in-depth analysis of Google Ads costs, covering account setup fees and initial deposit amounts. It offers practical optimization techniques to help businesses effectively leverage Google Ads and improve ROI. Furthermore, it introduces tools like GPB backlinks and GPC crawler pools for boosting organic website rankings. The importance of choosing a professional Google Ads agency is highlighted, emphasizing the crucial role of strategy in successful Google Ads campaigns. This guide aims to empower businesses to make informed decisions and maximize their Google Ads investment.

01/06/2026 Logistics Encyclopedia
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Targeting Cheaper Markets Cuts Google Ads Costs

Targeting Cheaper Markets Cuts Google Ads Costs

This article provides a detailed explanation of the differences between RMB and non-RMB accounts when setting up a Google Ads account. It focuses on how invoice requirements influence the account selection process and offers a clear setup guide and refund instructions. The aim is to help advertisers make informed decisions and save on their advertising budget. It highlights the key considerations for choosing the right account type based on tax and invoicing needs, ensuring a smooth and cost-effective advertising experience.

01/04/2026 Customs Knowledge
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Ecommerce Sellers Face Risks from Underdeclaring Shipments

Ecommerce Sellers Face Risks from Underdeclaring Shipments

AliExpress sellers should be wary of customer requests for under-declaration, as compliance can lead to customs fines and buyer refund risks. Brazilian customs inspections are strict, and VAT collection by platforms in the EU market renders under-declaration pointless. Under the DDP model, customs duties are already collected by the platform. Sellers should refuse unreasonable requests, clearly define responsibilities in communication, and retain evidence to protect themselves. Ignoring these issues can lead to significant financial and legal repercussions for AliExpress businesses.

01/07/2026 Customs Knowledge
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Amazon Expands in Belgium As Eurozone Economy Slows

Amazon Expands in Belgium As Eurozone Economy Slows

This article focuses on the latest developments in cross-border e-commerce, including Amazon's small parcel delivery program in Belgium, Shopee's updated return and refund policy, and TikTok's new executive appointment. It also highlights macroeconomic trends, warning of the risk of economic contraction in the Eurozone, and provides information on the China International Import Expo and cross-border e-commerce exhibitions. Finally, it offers health tips, reminding cross-border e-commerce sellers to pay attention to their drinking water health.

01/05/2026 Logistics
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Ebay Simplifies Global Returns for Buyers

Ebay Simplifies Global Returns for Buyers

This article provides a detailed explanation of eBay's return policy, clarifying that free returns are not equivalent to unconditional returns. It outlines the buyer's return process on eBay, including initiating a return request, specifying the reason for return, uploading shipping information, and awaiting a refund. The aim is to help buyers better understand eBay's return rules, enabling a more confident and enjoyable cross-border shopping experience. This guide helps navigate the process and understand the nuances of eBay's return system.

01/05/2026 Logistics Encyclopedia
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Douyin Sellers Adapt to New Shop Rules and Alliance Policies

Douyin Sellers Adapt to New Shop Rules and Alliance Policies

This article provides an in-depth analysis of the latest Douyin Shop policies, focusing on the Selected Alliance admission criteria, product listing standards, changes to the New Seller Period rules, and new regulations for product main images. It also interprets the express refund feature, offering a guide to help merchants avoid pitfalls and promote compliant operation and traffic growth for their shops. The analysis aims to help sellers navigate the platform's evolving rules and maximize their success on Douyin Shop.

12/29/2025 Logistics Industry Insights
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Ebay Updates Policies for Crossborder Ecommerce Sellers

Ebay Updates Policies for Crossborder Ecommerce Sellers

This article provides an in-depth interpretation of eBay's latest operating policies, covering key adjustments such as the Time Away feature, Money Back Guarantee, advertising, backend functionalities, return and refund processes, privacy protection, and the Managed Delivery program. It aims to help eBay sellers comprehensively understand platform rules, optimize operational strategies, enhance competitiveness, and tap into the cross-border e-commerce market. This knowledge empowers sellers to navigate the platform effectively and maximize their potential for success in the global marketplace.

12/30/2025 Customs Knowledge
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US West Coast Crossborder Logistics Face Zeroshipping Risks

US West Coast Crossborder Logistics Face Zeroshipping Risks

Recent incidents of 'zero-freight' cargo acquisition and logistics company bankruptcies in the cross-border logistics industry expose internal issues and potential risks. 'Zero-freight' offers from freight forwarders may conceal traps like 'special goods,' cargo fraud, or tax refund scams. Sellers should choose reputable and financially stable logistics companies, sign detailed contracts, purchase cargo insurance, and remain vigilant to avoid losses from pursuing seemingly cheap deals. Due diligence is crucial to navigate the complexities and potential pitfalls within cross-border shipping.

12/30/2025 Logistics Industry Insights
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Ebay Expands Seller Control Over Return Policies

Ebay Expands Seller Control Over Return Policies

eBay's return policy is undergoing significant changes, granting sellers greater autonomy. The new policy allows sellers to customize return preferences, automate return requests, and even permit buyers to keep items while receiving a refund. This article provides an in-depth analysis of the new eBay regulations, guiding sellers on how to flexibly address return challenges and enhance store competitiveness. It explores the implications of these changes and offers strategies for sellers to optimize their return processes under the revised policy.

12/30/2025 Logistics Encyclopedia
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VAT Zerorating Boosts International Aviation Connectivity

VAT Zerorating Boosts International Aviation Connectivity

The unique nature of international air transport clashes with traditional tax jurisdictions. This paper argues for the necessity of implementing a zero-rating VAT refund mechanism for international aviation. It emphasizes that this mechanism can reduce operational costs, promote international travel and trade, enhance competitiveness, and ensure fairness. ICAO resolutions provide guidance for governments to develop relevant policies, contributing to the construction of an interconnected global aviation network. This approach helps to streamline processes and foster a more efficient and equitable system for international air travel.

01/05/2026 Customs Knowledge
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