Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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Temu Sellers Face New Rules to Prevent Account Bans

Temu Sellers Face New Rules to Prevent Account Bans

Temu's new regulations increase penalties for fraudulent shipping labels, implementing a "permanent ban after two violations" policy. Cross-border sellers should adopt three self-rescue strategies: logistics compliance, store isolation (using fingerprint browsers), and timely loss mitigation. Furthermore, they should prioritize matrix operations to diversify risks and address challenges for stable development. The upgraded penalties highlight the importance of adhering to Temu's policies and proactively safeguarding store security to avoid severe consequences and ensure continued participation in the platform's cross-border e-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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Jackery Emerges As Global Leader in Energy Storage

Jackery Emerges As Global Leader in Energy Storage

Jackery has risen from a niche energy storage sector to become a global leader through its forward-looking strategy and innovative products. With annual sales reaching 3.6 billion RMB, its products are available in over 50 countries, with cumulative shipments exceeding 6 million units. Leveraging China's supply chain advantages, Jackery focuses on the European and American outdoor power station markets. Through KOL collaborations, scenario-based marketing, and refined operations, Jackery has successfully capitalized on the golden growth cycle of the global energy storage market.

01/23/2026 Logistics Industry Insights
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Saddle Creek Logistics Expands Amid Ecommerce Surge

Saddle Creek Logistics Expands Amid Ecommerce Surge

Saddle Creek Logistics announced the expansion of its warehousing operations in four major U.S. markets, adding over 1.8 million square feet of distribution center space. This expansion aims to meet the growing demands of e-commerce and omnichannel retail. By optimizing geographic locations, technology, and services, the company intends to improve delivery efficiency and solidify its position in the logistics market. The strategic move allows Saddle Creek to better serve its clients and capitalize on the continued growth in online shopping and related fulfillment needs.

01/22/2026 Logistics
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Decoding the Meaning Behind Buffalo Airports ICAO Code KBUF

Decoding the Meaning Behind Buffalo Airports ICAO Code KBUF

This article provides an in-depth analysis of the ICAO code KBUF for Buffalo Niagara International Airport, explaining the significance and application of ICAO codes in the aviation field. It details the construction rules of ICAO codes, the airport's geographical location and importance, and the role of ICAO codes in flight plans, air traffic control, and other aspects. This helps readers better understand the complexity and rigor of aviation operations. The article aims to enhance understanding of how ICAO codes facilitate safe and efficient air travel.

01/22/2026 Airport Codes
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ICAO Decodes KBTM Bert Mooney Airports Identifier Explained

ICAO Decodes KBTM Bert Mooney Airports Identifier Explained

This article focuses on Bert Mooney Airport in Montana, USA, analyzing the meaning and importance of its ICAO code, KBTM. As a unique identifier for airports, the ICAO code plays a crucial role in global aviation operations and air traffic control, ensuring flight safety and efficiency. It facilitates communication, navigation, and data management within the aviation industry, contributing to the overall safety and reliability of air travel. Understanding the significance of ICAO codes is essential for comprehending the infrastructure and operational aspects of airports worldwide.

01/22/2026 Airport Codes
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Barra Airport BRREGPR Key Role in Scottish Aviation

Barra Airport BRREGPR Key Role in Scottish Aviation

This article provides an in-depth analysis of Barra Airport codes BRR and EGPR, revealing their significant role in the global aviation network. From a data analysis perspective, it explores airport operations, passenger traffic, and economic impact, while also looking at future development trends. The study emphasizes the geographical, historical, and cultural significance behind these codes, offering a unique perspective for understanding the aviation system. It highlights how these codes represent more than just locations, but also embody the spirit and challenges of connecting remote communities.

01/21/2026 Airport Codes
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Geraldton Airport Decoding GET and YGEL Codes

Geraldton Airport Decoding GET and YGEL Codes

This article, from a data analyst's perspective, provides an in-depth interpretation of the Geraldton Airport code GET/YGEL, explaining its meaning and application within the IATA and ICAO systems. It also supplements information such as the airport's geographical location and emphasizes the value of data analysis in aviation operations. The aim is to offer readers a clear and professional overview of airport information and a travel guide. It serves as a quick reference for understanding the airport's identifiers and its role in the global aviation network.

01/22/2026 Airport Codes
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Lightning Ridge Airport Codes LHG YLRD Explained

Lightning Ridge Airport Codes LHG YLRD Explained

This article delves into Lightning Ridge Airport's IATA code (LHG) and ICAO code (YLRD), explaining their role and significance in air transport. From a data analyst's perspective, it explores the information value behind these codes and how this information can be used to optimize flight schedules, improve airport operational efficiency, and promote tourism development. It emphasizes the importance of understanding the aviation code system for travel planning and the development of the aviation industry. Understanding these codes is crucial for efficient operations and informed decision-making.

01/22/2026 Airport Codes
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