Google Ads Enhances ROI with Datadriven Bidding

Google Ads Enhances ROI with Datadriven Bidding

This article delves into Google Ads budget and bidding adjustment strategies, emphasizing that there's no one-size-fits-all formula and adjustments should be flexible based on specific circumstances. It recommends a gradual approach, avoiding unnecessary changes, and carefully considering the risks and rewards when determining adjustment amounts. The importance of data analysis is highlighted, with real-world examples demonstrating how data-driven budget adjustments can ultimately achieve digital marketing goals. A cautious yet informed approach is crucial for optimizing ad spend and maximizing ROI.

02/03/2026 Logistics Industry Insights
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World Customs Organization Balances Crisis Response and Global Opportunities

World Customs Organization Balances Crisis Response and Global Opportunities

At the 7th Annual Conference of International Organizations, the Secretary General of the World Customs Organization (WCO) shared WCO's strategies for responding to the COVID-19 pandemic and ensuring the stability of the global supply chain. He emphasized the importance of international cooperation and called for strengthened collaboration in areas such as digital transformation, e-commerce development, and disaster management to jointly address global challenges. The WCO's efforts highlight the crucial role of customs organizations in facilitating trade and ensuring security during times of crisis.

02/03/2026 Customs Knowledge
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WCO Updates Kyoto Convention to Modernize Global Customs Standards

WCO Updates Kyoto Convention to Modernize Global Customs Standards

The World Customs Organization (WCO) is leading a comprehensive review of the Revised Kyoto Convention, aiming to build a “Future Customs” model adapted to the 21st century. This revision addresses emerging challenges such as digital trade and supply chain risks, while promoting trade facilitation. Through intelligent regulation, data-driven decision-making, risk management orientation, and collaborative partnerships, the goal is to achieve intelligent, efficient, and collaborative customs supervision, contributing to global trade development. The revised convention seeks to modernize customs procedures and enhance global trade security.

02/03/2026 Customs Knowledge
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Chinese Ebikes Dominate Amazon Via Social Media Marketing

Chinese Ebikes Dominate Amazon Via Social Media Marketing

This article analyzes the success factors of the Chinese ebike brand Jasion EB5 on Amazon, including its price advantage, product performance, and marketing strategies. It focuses on its social media marketing on YouTube and overseas press release strategy, emphasizing the synergy of combining video and press releases, and the importance of differentiated promotion in market competition. This case provides a useful reference for Chinese brands expanding into overseas markets. The analysis highlights how Jasion EB5 effectively leverages digital channels to reach international customers and build brand awareness.

02/03/2026 Logistics Industry Insights
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Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

This paper delves into the crucial role of Air Waybills (AWBs) in cross-border e-commerce. It comprehensively explains the concept, information contained, and query methods of AWBs, differentiating them from Bills of Lading. The paper highlights the advantages and challenges of AWB application in cross-border e-commerce. It emphasizes the importance of mastering AWB knowledge for improving logistics efficiency, reducing operational risks, and optimizing customer experience. Furthermore, it explores the future trends of digital empowerment in Air Waybills and their potential to revolutionize international logistics.

02/03/2026 Document Interpretation
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Air Cargo Industry Urges Shipper Support for Policy Changes

Air Cargo Industry Urges Shipper Support for Policy Changes

IATA emphasizes that the recovery of the air cargo industry requires shipper support to drive government policy optimization. Over the past decade, the air cargo industry has made significant improvements in safety, efficiency, and environmental protection, but still faces external challenges. IATA calls on shippers to actively advocate for more reasonable government policies. Simultaneously, the air cargo industry needs to optimize prices, speed, and service to win shipper trust. Digital transformation, green initiatives, and customer centricity are future development directions, requiring collaboration for mutual benefit.

02/04/2026 Logistics Industry Insights
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ISM Survey Highlights COVID19 Supply Chain Resilience Strategies

ISM Survey Highlights COVID19 Supply Chain Resilience Strategies

The latest ISM survey report reveals the impact of the COVID-19 pandemic on global supply chains, including revenue decline, demand volatility, and supply chain disruptions. Companies are responding by extending lead times, adjusting capacity utilization, and optimizing inventory management. The pandemic also presents opportunities for industries such as food and beverage and wholesale trade. The report emphasizes the importance of supply chain diversification, digital transformation, and risk management. It recommends that companies leverage supply chain finance and pay attention to government policies to address the challenges.

02/04/2026 Logistics Industry Insights
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India Launches Maritime Portal to Digitize Shipping Sector

India Launches Maritime Portal to Digitize Shipping Sector

The Indian Maritime Transport website serves as the official platform for India's shipping industry, aiming to drive its digital transformation by integrating shipping information, offering online services, and promoting industry development. The platform provides access to information such as vessel registration, port data, and regulatory updates. It also supports online services like vessel registration, crew certificate management, and electronic document submission, helping to enhance efficiency and competitiveness within the Indian shipping sector. This initiative is crucial for modernizing and streamlining maritime operations in India.

02/05/2026 Port Encyclopedia
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EU Crossborder Ecommerce Guide for Small Appliance Sellers

EU Crossborder Ecommerce Guide for Small Appliance Sellers

This article provides a detailed guide for cross-border e-commerce sellers looking to export small appliances to Europe. It covers key aspects such as platform selection, logistics methods, customs clearance essentials, and delivery strategies. The article also explores the advantages of industrial clusters, digital transformation, and the new opportunities brought by the China-Europe Railway Express. It aims to help sellers avoid common pitfalls in cross-border e-commerce and achieve business growth in the European market, offering practical advice and insights for success.

02/05/2026 Logistics
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Guide to Swift Codes for OTP Bank Hungary Transfers

Guide to Swift Codes for OTP Bank Hungary Transfers

This article provides a detailed analysis of the SWIFT/BIC code required for international money transfers to OTP Mortgage Bank in Hungary. It emphasizes the importance of verifying the code's accuracy and offers practical advice on avoiding remittance errors. Furthermore, it highlights key considerations for cross-border payments in the digital age, aiming to assist readers in successfully completing international transfers. Ensuring the correct SWIFT code is crucial for smooth transactions and prevents potential delays or complications. This guide offers valuable insights for anyone sending money to OTP Bank from abroad.

09/02/2025 International Settlement
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