Guide to Effective Instagram Marketing for Businesses

Guide to Effective Instagram Marketing for Businesses

This article provides a comprehensive overview of Instagram, covering the registration process, business profile setup, and marketing techniques. It includes account registration, profile optimization, content strategy, posting schedule, engagement tactics, hashtag usage, advertising, product tagging, and content optimization. The aim is to help readers effectively utilize the Instagram platform to enhance brand awareness and achieve marketing goals.

12/30/2025 Logistics Encyclopedia
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Experts Share Tips for Creating Viral Content

Experts Share Tips for Creating Viral Content

Self-media operation requires transforming core skills into easily understandable content for the public, adopting an "expert-in-plain-language" strategy to lower the barrier to comprehension and expand the audience base. Learn from the Liu Genghong case, using consultative communication to convey professional value in simple language, rapidly accumulating users and influence, and igniting self-media traffic.

01/23/2026 Logistics Industry Insights
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2026 Google SEO Guide Boosts Ecommerce Performance

2026 Google SEO Guide Boosts Ecommerce Performance

This article delves into the core Google SEO strategies for 2026, emphasizing user experience and prioritizing multimodal content. It covers keyword strategy, topic cluster construction, on-page optimization, technical SEO, link building, and data-driven iteration. The aim is to help cross-border e-commerce independent websites improve their Google rankings, achieve traffic growth, and boost performance.

01/23/2026 Logistics Industry Insights
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Ecommerce Firms Seek Overseas Product Managers for US EU Markets

Ecommerce Firms Seek Overseas Product Managers for US EU Markets

Hai Xing Cheng in Suzhou is hiring a cross-border e-commerce Product Manager to focus on developing high-quality products for the European and American markets. This position requires skills in market research, product strategy, competitive analysis, product innovation, and project management. Candidates should possess a solid engineering background and experience in Amazon product development/operations.

01/26/2026 HS Code Query
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Lightbulbscom Boosts Logistics Efficiency Without New Hires

Lightbulbscom Boosts Logistics Efficiency Without New Hires

LightBulbs.com tackled peak e-commerce order volumes with an integrated shipping and dimensioning solution. This approach enabled them to reduce costs and improve efficiency without needing to hire additional staff. By automating and optimizing their shipping processes, they successfully navigated the challenges of high-demand periods, demonstrating a scalable and cost-effective strategy for managing e-commerce logistics.

01/26/2026 Logistics
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Amazon Sellers Gain Edge with Sprites Traffic Tools

Amazon Sellers Gain Edge with Sprites Traffic Tools

This article delves into the six major sources of internal Amazon traffic. Using Seller Sprite's 'Check Traffic Source' tool as an example, it explains how to accurately identify competitor traffic, optimize product exposure, and improve sales performance. Through practical case studies and step-by-step breakdowns, this provides Amazon sellers with a highly actionable traffic boosting strategy.

01/27/2026 Logistics Industry Insights
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Ozon Automates Promotions to Enhance Seller Revenue

Ozon Automates Promotions to Enhance Seller Revenue

Ozon has launched a new promotion strategy, automatically adding products with sales records in the past 30 days and sufficient stock to the Hype'n'Vibe mega-sale. Sellers can flexibly adjust participating products, quantities, and discounts. The first automatic addition will take place on July 19th, involving Hits and SUPERhits events. Hot Sale events require manual addition.

02/03/2026 Logistics
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Etsy Sellers Boost Sales with Highconverting Listing Strategies

Etsy Sellers Boost Sales with Highconverting Listing Strategies

This article reveals seven core techniques for creating a bestselling Etsy shop: SEO optimization, shop matrix strategy, massive product listing, paid advertising, off-site promotion, customer management, and compliant operation. Mastering these skills will help you quickly improve store performance, build high-converting single-product stores, and achieve significant returns in the Etsy blue ocean market.

02/05/2026 Logistics Industry Insights
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Techdriven Supply Chain Boom Spurs Talent Demand

Techdriven Supply Chain Boom Spurs Talent Demand

MHI and Deloitte's latest report reveals a dual transformation in supply chains, driven by technology and talent. Companies are increasing technology investments, particularly in AI and IoT, while focusing on creating attractive work environments. Chinese supply chain companies face both opportunities and challenges. They need to increase R&D investment, strengthen talent development, and embrace open collaboration to gain a competitive edge in the future. The report emphasizes a holistic approach, integrating technological advancements with a people-centric strategy for sustainable growth.

11/03/2025 Logistics Industry Insights
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Procurement Leaders Adopt Four Key Strategies for 2025 Challenges

Procurement Leaders Adopt Four Key Strategies for 2025 Challenges

In the face of a complex and volatile procurement environment, procurement leaders need to master four key strategies: Diversification to build a resilient supply chain, value analysis and cost modeling to optimize costs, AI and data-driven insights to empower decision-making, and automated contract lifecycle management to enhance efficiency. Embracing change and building a more resilient, efficient, and sustainable supply chain is critical to winning in the future. These strategies enable organizations to navigate challenges and capitalize on opportunities in the evolving global landscape.

11/03/2025 Logistics Industry Insights
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