Chinas SHEIN Tops Crossborder Ecommerce As Tiktok Boosts Growth

Chinas SHEIN Tops Crossborder Ecommerce As Tiktok Boosts Growth

The "China Cross-border E-commerce Brand Influence Ranking (First Half of 2024)" reveals the strength of Chinese brands in the global market. SHEIN leads the ranking, followed by brands like Anker and Halara, which have achieved significant growth on TikTok. The DTC (Direct-to-Consumer) model and social e-commerce have emerged as key strategies for brand success, indicating new opportunities in cross-border e-commerce. These brands leverage digital platforms and direct consumer engagement to build brand awareness and drive sales internationally.

02/03/2026 Logistics Industry Insights
Read More
Google Ads Enhances ROI with Datadriven Bidding

Google Ads Enhances ROI with Datadriven Bidding

This article delves into Google Ads budget and bidding adjustment strategies, emphasizing that there's no one-size-fits-all formula and adjustments should be flexible based on specific circumstances. It recommends a gradual approach, avoiding unnecessary changes, and carefully considering the risks and rewards when determining adjustment amounts. The importance of data analysis is highlighted, with real-world examples demonstrating how data-driven budget adjustments can ultimately achieve digital marketing goals. A cautious yet informed approach is crucial for optimizing ad spend and maximizing ROI.

02/03/2026 Logistics Industry Insights
Read More
World Customs Organization Balances Crisis Response and Global Opportunities

World Customs Organization Balances Crisis Response and Global Opportunities

At the 7th Annual Conference of International Organizations, the Secretary General of the World Customs Organization (WCO) shared WCO's strategies for responding to the COVID-19 pandemic and ensuring the stability of the global supply chain. He emphasized the importance of international cooperation and called for strengthened collaboration in areas such as digital transformation, e-commerce development, and disaster management to jointly address global challenges. The WCO's efforts highlight the crucial role of customs organizations in facilitating trade and ensuring security during times of crisis.

02/03/2026 Customs Knowledge
Read More
WCO Updates Kyoto Convention to Modernize Global Customs Standards

WCO Updates Kyoto Convention to Modernize Global Customs Standards

The World Customs Organization (WCO) is leading a comprehensive review of the Revised Kyoto Convention, aiming to build a “Future Customs” model adapted to the 21st century. This revision addresses emerging challenges such as digital trade and supply chain risks, while promoting trade facilitation. Through intelligent regulation, data-driven decision-making, risk management orientation, and collaborative partnerships, the goal is to achieve intelligent, efficient, and collaborative customs supervision, contributing to global trade development. The revised convention seeks to modernize customs procedures and enhance global trade security.

02/03/2026 Customs Knowledge
Read More
Chinese Ebikes Dominate Amazon Via Social Media Marketing

Chinese Ebikes Dominate Amazon Via Social Media Marketing

This article analyzes the success factors of the Chinese ebike brand Jasion EB5 on Amazon, including its price advantage, product performance, and marketing strategies. It focuses on its social media marketing on YouTube and overseas press release strategy, emphasizing the synergy of combining video and press releases, and the importance of differentiated promotion in market competition. This case provides a useful reference for Chinese brands expanding into overseas markets. The analysis highlights how Jasion EB5 effectively leverages digital channels to reach international customers and build brand awareness.

02/03/2026 Logistics Industry Insights
Read More
Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

This paper delves into the crucial role of Air Waybills (AWBs) in cross-border e-commerce. It comprehensively explains the concept, information contained, and query methods of AWBs, differentiating them from Bills of Lading. The paper highlights the advantages and challenges of AWB application in cross-border e-commerce. It emphasizes the importance of mastering AWB knowledge for improving logistics efficiency, reducing operational risks, and optimizing customer experience. Furthermore, it explores the future trends of digital empowerment in Air Waybills and their potential to revolutionize international logistics.

02/03/2026 Document Interpretation
Read More
Major Carriers Compete for Chinaeurope Shipping Dominance

Major Carriers Compete for Chinaeurope Shipping Dominance

This paper provides an in-depth analysis of the China-Europe sea freight market, highlighting major listed shipping companies such as COSCO SHIPPING Holdings and OOCL. It elaborates on diversified shipping services including FCL, LCL, and Ro-Ro. The paper also explores the interplay between leasing and self-owned operation models in shipping companies, as well as the impact of digital transformation and sustainable development on the industry. Finally, it briefly analyzes the factors influencing the transit time and costs of China-Europe sea freight.

02/03/2026 Logistics
Read More
Air Cargo Industry Urges Shipper Support for Policy Changes

Air Cargo Industry Urges Shipper Support for Policy Changes

IATA emphasizes that the recovery of the air cargo industry requires shipper support to drive government policy optimization. Over the past decade, the air cargo industry has made significant improvements in safety, efficiency, and environmental protection, but still faces external challenges. IATA calls on shippers to actively advocate for more reasonable government policies. Simultaneously, the air cargo industry needs to optimize prices, speed, and service to win shipper trust. Digital transformation, green initiatives, and customer centricity are future development directions, requiring collaboration for mutual benefit.

02/04/2026 Logistics Industry Insights
Read More
ISM Survey Highlights COVID19 Supply Chain Resilience Strategies

ISM Survey Highlights COVID19 Supply Chain Resilience Strategies

The latest ISM survey report reveals the impact of the COVID-19 pandemic on global supply chains, including revenue decline, demand volatility, and supply chain disruptions. Companies are responding by extending lead times, adjusting capacity utilization, and optimizing inventory management. The pandemic also presents opportunities for industries such as food and beverage and wholesale trade. The report emphasizes the importance of supply chain diversification, digital transformation, and risk management. It recommends that companies leverage supply chain finance and pay attention to government policies to address the challenges.

02/04/2026 Logistics Industry Insights
Read More
The Ideal Choice for Comprehensive Monitoring of Cold Chain Transportation

The Ideal Choice for Comprehensive Monitoring of Cold Chain Transportation

Modern cold chain logistics face challenges, and real-time monitoring systems offer comprehensive support for the transport process, ensuring cargo safety. Advanced technologies can promptly detect potential risks and minimize delays while enabling transparent data sharing to enhance partner trust. Intelligent management improves operational efficiency, making cold chain transport safer and more reliable.

07/22/2025 Logistics
Read More