Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

This article details three methods for querying eBay logistics information. It provides strategies for addressing three major scenarios leading to negative feedback related to shipping. Furthermore, it explains the process of modifying eBay shipping addresses. The aim is to help sellers better manage eBay logistics, improve buyer satisfaction, and minimize negative feedback stemming from shipping issues. By implementing these strategies, sellers can enhance the overall customer experience and maintain a positive reputation on the eBay platform.

01/05/2026 Logistics
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon's ABA (Amazon Brand Analytics) has added an ASIN view, helping sellers optimize advertising, detail pages, and organic traffic, ultimately improving operational efficiency and profits. This new feature provides insights into individual ASIN performance within the ABA reports, allowing for more targeted optimization strategies. By understanding how specific products are performing, sellers can refine their advertising campaigns, improve product listings, and boost overall sales. This data-driven approach empowers sellers to make informed decisions and maximize their return on investment.

12/31/2025 Logistics Industry Insights
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Data Tools Cut Letter of Credit Risks in Ocean Freight

Data Tools Cut Letter of Credit Risks in Ocean Freight

This article, from the perspective of a data analyst, deeply analyzes the risk of refusal associated with Letters of Credit and sea waybills. It provides a set of strategies for pre-emptive prevention, in-process response, and post-event remediation. The emphasis is on using data-driven document compliance models, risk assessments, and loss mitigation plans to help companies avoid refusal risks and protect their economic interests. This data-centric approach aims to minimize financial losses and ensure smoother international trade transactions.

01/15/2026 Document Interpretation
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Google Ads Data Boosts Conversion Rates for Businesses

Google Ads Data Boosts Conversion Rates for Businesses

This article delves into leveraging data analysis tools within the Google Ads platform to improve conversion rates. It explores analyzing overall account trends, campaign performance, high-cost keyword effectiveness, and competitor ad strategies. The paper highlights the importance of A/B testing and data-driven decision-making for continuous ad optimization. By analyzing these key areas, advertisers can refine their campaigns and achieve greater success in digital marketing. The focus is on actionable insights derived from data to help advertisers maximize their return on investment and achieve their desired business outcomes.

01/04/2026 Logistics Industry Insights
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Enhancing Logistics Efficiency Digital Innovations Leading the New Retail Era

Enhancing Logistics Efficiency Digital Innovations Leading the New Retail Era

This article explores digital innovations in the logistics sector, emphasizing how technologies such as the Internet of Things, artificial intelligence, and blockchain enhance logistics efficiency and meet high customer expectations for shopping experiences. Through digital transformation, businesses can strengthen customer relationships and achieve greater transparency and operational efficiency.

07/23/2025 Logistics
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Shipping Industry Grapples With Bill of Lading Errors Digital Shift

Shipping Industry Grapples With Bill of Lading Errors Digital Shift

This article compiles answers to frequently asked questions from freight forwarding forums regarding common issues such as bill of lading number blocking, incorrect port entry information, special container sealing requirements, and MSK's paperless bill of lading. It aims to provide practical reference for freight forwarding practitioners and help them solve problems encountered in actual operations. The content is designed to assist in navigating the complexities of bill of lading procedures and related logistical challenges.

08/22/2025 Logistics Encyclopedia
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Digital Solutions Aim to Ease Europes Trucking Supply Chain Crisis

Digital Solutions Aim to Ease Europes Trucking Supply Chain Crisis

European trucking faces challenges including driver shortages, capacity constraints, and port congestion. Digital transformation and data empowerment are crucial for optimizing processes, improving efficiency, and enabling collaboration through technology. Flexport's experience demonstrates that technology can effectively address trucking challenges and enhance supply chain resilience. Businesses should embrace digitalization and data-driven decision-making to navigate market competition. Utilizing data can lead to better route optimization, predictive maintenance, and improved communication, ultimately leading to a more robust and efficient trucking industry within the European supply chain.

11/03/2025 Logistics Industry Insights
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