Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Amazon Adjusts Review Display Algorithm for Sellers

Amazon Adjusts Review Display Algorithm for Sellers

Amazon has adjusted its review weighting again, impacting buyer browsing experience and product conversion rates. The review display logic differs between mobile (logged-in vs. logged-out) and PC (logged-in vs. logged-out) states. Sellers need to pay attention to these rule changes, improve product quality, encourage buyers to leave reviews, and understand the appeal process. Monitoring these changes is crucial for maintaining product visibility and positive customer perception on Amazon.

12/29/2025 Logistics Industry Insights
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Amazon Advertisers Shift to Precision Display Strategies

Amazon Advertisers Shift to Precision Display Strategies

This article delves into the refined operational strategies for Amazon Display Ads, covering audience segmentation, VCPM Campaign setup, key considerations, and a comparison between product targeting and audience targeting. By leveraging A/B testing, data analysis, and precise targeting, this guide helps sellers optimize ad campaigns, enhance brand awareness, and boost sales conversion rates, ensuring every advertising dollar delivers value. It provides actionable insights for maximizing ROI on Amazon's display advertising platform.

12/30/2025 Logistics Encyclopedia
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Free Template Eases Customs Process for Import Returns

Free Template Eases Customs Process for Import Returns

To simplify the process of returning imported goods, businesses can download a free "Direct Return of Imported Goods Form" template to quickly generate customs-compliant return applications. We also offer professional customs clearance and inspection services to help businesses complete the return process efficiently and conveniently. This streamlines the return of goods, saving time and resources for businesses dealing with returned imports.

08/21/2025 Document Interpretation
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China Eases Import Rules for Nonspecial Use Cosmetics

China Eases Import Rules for Nonspecial Use Cosmetics

This article uses an example of the filing certificate for imported non-special use cosmetics as a basis to provide a detailed interpretation of the filing process, required documents, key considerations, and other crucial information. It aims to help companies successfully complete the filing process and legally enter the Chinese market. The article also emphasizes the importance of ongoing compliance and information updates after the filing is completed, ensuring continued adherence to regulations.

07/25/2025 Document Interpretation
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New Registry Simplifies Art Import and Export Processes

New Registry Simplifies Art Import and Export Processes

We provide artwork import & export registry enrollment form templates to facilitate smooth registration and streamline the import/export process. We also offer assistance with fine art import & export license applications, resolving licensing challenges and enabling artwork to circulate globally. This service simplifies the complexities of international art trade, ensuring compliance and efficient movement of artworks across borders. Our goal is to make artwork trading easier for artists, collectors, and galleries.

08/21/2025 Document Interpretation
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Air Waybill Mastery Boosts Air Import Customs Efficiency

Air Waybill Mastery Boosts Air Import Customs Efficiency

This article analyzes the key information and function of the Master Air Waybill (MAWB) in air freight imports, emphasizing its importance in efficient customs clearance. It also introduces cross-border door-to-door logistics and customs supervised warehouse services related to the MAWB. The aim is to help businesses optimize international trade processes and improve efficiency. The MAWB serves as a crucial document for tracking shipments and ensuring regulatory compliance in international air freight operations.

08/21/2025 Document Interpretation
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Strategies to Reduce Import Tariffs Through Tax Refunds

Strategies to Reduce Import Tariffs Through Tax Refunds

This article introduces the tariff refund policy in the United States, covering its definition, legal regulations, and various types (such as refunds for unused goods and finished product substitutions). It emphasizes the importance of this policy in helping businesses alleviate tariff burdens and enhance their international competitiveness.

08/05/2025 Customs Knowledge
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Guide to Import Clearance Costs and Procedures Released

Guide to Import Clearance Costs and Procedures Released

Based on practical case studies, this article provides a detailed analysis of the key steps in import customs clearance, including cost inquiries, exchange orders, customs declaration, and cargo pickup procedures. It also emphasizes the importance of safety considerations. The aim is to help readers effectively address the various challenges in import customs clearance and successfully complete the cargo pickup process. This guide offers insights and practical advice for navigating the complexities of importing goods.

08/23/2025 Logistics Encyclopedia
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