Madagascar Customs Enhances Trade Via WCO Training Program

Madagascar Customs Enhances Trade Via WCO Training Program

The WCO is supporting the Malawi Revenue Authority (MRA) in talent development, enhancing human resource management, and addressing trade facilitation challenges. This support includes the launch of an e-learning platform to promote sustainable development. The initiative aims to strengthen the MRA's capabilities in key areas, enabling them to better manage their workforce and streamline trade processes. By investing in talent and providing modern learning tools, the WCO and MRA are working together to create a more efficient and effective customs environment in Malawi.

01/30/2026 Customs Knowledge
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Aidriven GEO Transforms Ecommerce SEO Strategies

Aidriven GEO Transforms Ecommerce SEO Strategies

The rise of AI search is transforming traffic acquisition for cross-border e-commerce websites. GEO (Generative Engine Optimization) emerges, not to replace SEO, but to upgrade it, emphasizing brand credibility and recommendation value within AI. Cross-border sellers should seize opportunities in AI recommendation pools, trust assets, and content compounding to reduce platform dependence and embrace the GEO era. This involves focusing on building authority and creating content that AI algorithms favor for recommendations, ultimately driving organic traffic and reducing reliance on traditional SEO tactics.

02/02/2026 Logistics Industry Insights
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Lesotho Enhances Tax Efficiency with Wcobacked Training

Lesotho Enhances Tax Efficiency with Wcobacked Training

The Lesotho Revenue Authority, with the support of the World Customs Organization (WCO), successfully held a workshop on "Competency-Based Human Resource Management" through the "Human Resource Management Competency Building - WCO-UNCTAD Cooperation Project." This initiative aimed to enhance the professional skills of the human capital management team and representatives from various departments. The goal is to build a scientific and rational human resource management system, create an efficient and ethical tax workforce, and provide a solid guarantee for the economic and social development of Lesotho.

02/02/2026 Customs Knowledge
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Zimbabwe Enhances Customs Oversight with WCO Assistance

Zimbabwe Enhances Customs Oversight with WCO Assistance

The World Customs Organization (WCO) supported the Zimbabwe Revenue Authority (ZIMRA) in enhancing its capabilities to effectively implement the Trade Facilitation Agreement by hosting a customs project management training workshop in Zimbabwe. This training aimed to strengthen ZIMRA's capacity in project management and human resources to address trade facilitation challenges and promote economic development in Zimbabwe. The initiative also serves as a model for other developing countries. The workshop focused on practical skills and knowledge transfer to improve ZIMRA's efficiency and effectiveness in customs operations.

02/03/2026 Customs Knowledge
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Malawis Customs Talent Strategy Wins World Praise

Malawis Customs Talent Strategy Wins World Praise

The World Customs Organization (WCO) successfully assessed the talent development foundation of the Malawi Revenue Authority (MRA), aiming to help build a stronger human resource system to address the challenges posed by the WTO Trade Facilitation Agreement. The assessment covered key areas such as strategic orientation, capacity building, and training systems. A national e-learning platform was also launched to support the MRA in enhancing customs professional capabilities. This initiative is crucial for Malawi to effectively implement trade facilitation measures and improve its overall customs efficiency.

02/03/2026 Customs Knowledge
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Gambia Advances Tax Reform with WCO to Boost West African Standards

Gambia Advances Tax Reform with WCO to Boost West African Standards

With the support of the WCO, the Gambia Revenue Authority (GRA) has initiated strategic management reforms aimed at enhancing organizational project management capabilities and strategic monitoring and evaluation frameworks. This collaboration aims to position the GRA as a strategic management role model in West Africa, ultimately increasing fiscal revenue and promoting economic development. The reforms focus on building internal capacity and establishing robust mechanisms for tracking progress and ensuring accountability in achieving strategic objectives. The expected outcome is a more efficient and effective revenue collection system.

02/03/2026 Customs Knowledge
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Malicks the Tree of Life Explores Existence and Cosmos

Malicks the Tree of Life Explores Existence and Cosmos

"The Tree of Life" is a film exploring the meaning of life, interweaving micro-level family life with macro-level cosmic imagery. It showcases the conflict between paternal authority and maternal love, as well as the origin and evolution of the universe. Through the protagonist Jack's growth, the film explores themes of love, forgiveness, and redemption, prompting viewers to deeply contemplate their own existence. It's a profound meditation on life, death, and the search for meaning within the vastness of the cosmos and the intimacy of family.

02/03/2026 Logistics Encyclopedia
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Kenya Boosts Trade Efficiency with Wcobacked Customs Program

Kenya Boosts Trade Efficiency with Wcobacked Customs Program

The World Customs Organization (WCO) conducted an AEO awareness campaign for the Kenya Revenue Authority (KRA) and its partner agencies. The initiative aimed to disseminate AEO knowledge, share best practices, promote mutual recognition, and plan for future development. By deeply analyzing the WCO SAFE Framework, strengthening risk management principles, and designing a mutual recognition framework, the campaign supports Kenyan Customs in creating an efficient and secure international trade environment and enhancing its international competitiveness. This initiative is crucial for Kenya's trade facilitation efforts and global economic integration.

02/05/2026 Customs Knowledge
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Namra Partners With ZRA to Advance Tax Automation in Africa

Namra Partners With ZRA to Advance Tax Automation in Africa

Namibian Revenue Agency (NamRA) officials visited Zambia to learn from the ZRA's experience with the ASYCUDA World system, aiming to enhance tax automation and implement the WTO's Trade Facilitation Agreement. The Zambia Revenue Authority (ZRA) shared insights on innovative modules like electronic payments and valuation control. The WCO will continue to support NamRA in improving its trade environment and fostering economic development. This collaboration highlights the commitment to modernizing customs procedures and promoting regional cooperation for increased efficiency and economic growth within the African continent.

02/05/2026 Customs Knowledge
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Sierra Leones NRA Enhances Talent Management for Tax Efficiency

Sierra Leones NRA Enhances Talent Management for Tax Efficiency

The National Revenue Authority (NRA) of Sierra Leone, with support from the World Customs Organization (WCO), launched a Human Resources Modernization Upgrade Program. This initiative aims to build a professional and efficient tax workforce by establishing a competency-based HR system, ultimately improving tax collection efficiency, optimizing the business environment, and contributing to national economic development. The program includes components such as diagnostic assessments, capacity building initiatives, and regional cooperation. It provides valuable experience for other developing countries' tax agencies seeking to modernize their HR practices.

02/05/2026 Customs Knowledge
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