Small Businesses Boost Sales with Tiktok Youtube Marketing

Small Businesses Boost Sales with Tiktok Youtube Marketing

This article delves into the marketing value of TikTok and YouTube for small businesses. TikTok's low-cost, high-spread short-video format is ideal for attracting younger audiences. YouTube, with its vast user base and in-depth content capabilities, helps enhance brand awareness and SEO. The article provides practical marketing strategy recommendations for small businesses, assisting them in achieving success in the social media landscape. It explores leveraging short-form content on TikTok for quick engagement and long-form content on YouTube for building authority and providing valuable information to potential customers.

12/29/2025 Logistics Industry Insights
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WCO Workshop Boosts Colombian Customs Efficiency

WCO Workshop Boosts Colombian Customs Efficiency

At the invitation of the Colombian Customs Authority, the World Customs Organization (WCO) successfully held an online Leadership and Management Development (LMD) workshop. This workshop aimed to enhance the leadership, management skills, and teamwork abilities of Colombian customs officers. The goal was to improve work efficiency and quality, promote personal development, and lay the foundation for building a highly efficient and excellent team within the Colombian Customs. The workshop focused on practical skills and strategies to empower participants to lead effectively and contribute to the organization's overall success.

01/19/2026 Customs Knowledge
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Mozambique Modernizes Tax HR with WCO Assistance

Mozambique Modernizes Tax HR with WCO Assistance

At the invitation of the Mozambique Tax Authority (MRA) and with funding from the CCF-China, the World Customs Organization (WCO) conducted a diagnostic assessment of MRA's Human Resource Management (HRM) system modernization. The aim was to address HR challenges and achieve strategic goals by optimizing the HR framework. The assessment included meetings, interviews, and workshops, culminating in recommendations for improvement submitted to the MRA. The Commissioner General of MRA expressed optimism for future collaboration. This initiative highlights the importance of HR upgrades and customs cooperation for effective capacity building within customs administrations.

01/22/2026 Customs Knowledge
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WCO Aids Ethiopia in Trade Risk Management Boost

WCO Aids Ethiopia in Trade Risk Management Boost

The World Customs Organization (WCO) conducted a risk management diagnostic of the Ethiopian Revenues and Customs Authority (ERCA) to enhance its risk management effectiveness and promote trade facilitation. Through in-depth research, multi-stakeholder engagement, on-site visits, and supply chain analysis, the WCO tailored solutions for ERCA and proposed a capacity building action plan. This initiative aims to help Ethiopia establish a more efficient and secure customs administration system. The diagnostic and subsequent recommendations are intended to strengthen ERCA's ability to manage risks effectively and facilitate legitimate trade.

01/22/2026 Customs Knowledge
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WCO Aids Gambia in Trade Facilitation Via AEO Program

WCO Aids Gambia in Trade Facilitation Via AEO Program

With support from HMRC, the WCO is assisting the Gambia Revenue Authority (GRA) in implementing an Authorized Economic Operator (AEO) program and advancing Coordinated Border Management (CBM). Through online training, field visits, and joint workshops, the initiative aims to enhance the capacity of the GRA and other border agencies. This optimization of customs clearance processes is expected to promote trade facilitation in Gambia, leading to improved efficiency and reduced costs for businesses involved in international trade. The project is crucial for Gambia's economic development by streamlining border procedures.

01/22/2026 Customs Knowledge
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Colombia Overhauls Customs to Boost Trade Efficiency

Colombia Overhauls Customs to Boost Trade Efficiency

The World Customs Organization (WCO), through its Global Trade Facilitation Programme (GTFP), is assisting Colombia in enhancing customs efficiency. The workshop focused on strategic planning and project management, supporting the Colombian Tax and Customs Authority (DIAN) in building a results-based management system and a 'Customs of the Future' model. This initiative aims to create an efficient and convenient customs environment through intelligent clearance, a cross-border single window, and upgraded risk management systems. The goal is to streamline trade processes and improve overall customs operations in Colombia.

02/12/2026 Customs Knowledge
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Singapore to Issue Digital Banking Licenses Reshaping Finance Sector

Singapore to Issue Digital Banking Licenses Reshaping Finance Sector

Singapore will issue up to five digital banking licenses to disrupt the traditional banking landscape, introduce more competition, and foster financial innovation. The licenses are divided into digital full bank and digital wholesale bank categories, targeting retail customers and SMEs respectively. The Monetary Authority of Singapore (MAS) emphasizes a balance between stability and innovation, prioritizing local companies and drawing lessons from Hong Kong's experience. The aim is to reshape the banking industry, improve the efficiency of financial services, and enhance user experience. This initiative seeks to modernize Singapore's financial sector.

02/12/2026 International Settlement
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Barbara Melvin Tackles Shipping Industry Challenges

Barbara Melvin Tackles Shipping Industry Challenges

In an interview, Barbara Melvin, COO of the South Carolina Ports Authority, shares her insights on the maritime industry, including the reasons for the surge in import volumes, the importance of port infrastructure development, and the impact of the pandemic on container shipping. She emphasizes the crucial role of infrastructure and views the pandemic as both a challenge and an opportunity. This interview provides a valuable window into the current state and future trends of the maritime industry, offering perspectives on navigating the evolving landscape of global trade and logistics.

02/12/2026 Logistics Industry Insights
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CMA CGM Shifts to Cape Route Amid Suez Canal Cost Concerns

CMA CGM Shifts to Cape Route Amid Suez Canal Cost Concerns

The Suez Canal Authority has adjusted crossing fees to attract shipping companies, but CMA CGM's mega-ship chose to detour via the Cape of Good Hope. While the detour increases fuel costs, the overall cost is lower than Suez Canal fees due to falling oil prices and overcapacity in the shipping market. This highlights shipping companies' sophisticated cost control and the competitive challenges faced by the Suez Canal. The decision reflects a strategic calculation based on current market conditions, prioritizing cost efficiency over the shorter Suez Canal route.

02/11/2026 Logistics
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Sierra Leone Enhances Tax Collection with HR Modernization

Sierra Leone Enhances Tax Collection with HR Modernization

The National Revenue Authority (NRA) of Sierra Leone, in collaboration with the World Customs Organization (WCO), has launched a modernization project of its human resources system. This initiative aims to build a competency-based HRM system to improve recruitment, performance management, training, compensation, and employee relations. The goal is to inject talent and drive into the nation's economic development by strengthening the NRA's human capital. This comprehensive reform seeks to ensure a skilled and motivated workforce capable of effectively managing the country's revenue collection and contributing to sustainable economic growth.

01/26/2026 Customs Knowledge
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