North American Container Imports Rise As Trade Policies Shift

North American Container Imports Rise As Trade Policies Shift

A Descartes report indicates a slight rebound in North American container imports, but trade policy changes continue to impact supply chains. Imports from China are declining, Southeast Asia is rising, and West Coast ports are recovering. Businesses need to pay attention to policy changes, diversify sourcing, optimize inventory, strengthen collaboration, and invest in technology to build more resilient supply chains.

01/15/2026 Logistics
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Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.