Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Miniso utilized a Douyin (TikTok) seeding marketing strategy to test products and engage with users before the New Year Shopping Festival, accurately grasping user needs and creating hit products. Through collaborations with influencers, IP co-branding, leveraging the Juliang Qianchuan platform for traffic, and emotional marketing in live streams, Miniso achieved sales growth and brand asset accumulation, laying the foundation for future business growth. This approach effectively combined product testing, targeted marketing, and engaging content to maximize impact during a key promotional period.

02/12/2026 Logistics Industry Insights
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Chinas Live Streaming Star Abey Faces Uncertain Future

Chinas Live Streaming Star Abey Faces Uncertain Future

This paper analyzes the popularity of Douyin livestreamer "Sister Abey," revealing her marketing model based on a "dominant female CEO" persona and low-price strategy. The article argues that while this model can achieve high sales in the short term, it lacks sustainability. As regulations tighten and users become fatigued with this approach, live streaming e-commerce needs to return to product quality and service, building user trust, to achieve long-term development. This shift is crucial for the industry's continued success.

02/05/2026 Logistics Industry Insights
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Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

This article analyzes the potential motivations and opportunities for Luo Yonghao and his 'Make a Friend' team to join Taobao Live. Given the increasing competition on Douyin Live and Taobao Live's need to fill traffic gaps, multi-platform deployment is becoming inevitable. Joining Taobao is expected to bring new growth opportunities for 'Make a Friend' while injecting new vitality into Taobao Live and reshaping the industry landscape. This move could significantly impact the competitive dynamics of live commerce in China.

01/16/2026 Logistics Industry Insights
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Dashu Crossborder Hires Media Expert to Boost Brand Presence

Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.

12/30/2025 Logistics Industry Insights
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VIVICYCLE Tests Livestream Fitness Market on Taobao

VIVICYCLE Tests Livestream Fitness Market on Taobao

Liu Genghong and his wife are transitioning to Taobao Live Streaming. His wife, VIVI, is piloting the move, simultaneously launching her personal brand, "VIVICYCLE." However, initial sales results are modest, and they face controversies over new product pricing and the potential impact of past "sugar water bird's nest" incidents. This move is seen as Liu Genghong's attempt to break through the traffic bottleneck on Douyin and build a long-term brand. Whether they can successfully navigate these challenges remains to be seen by the market.

01/04/2026 Logistics Industry Insights
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SF Express Expands into Livestream Fresh Produce Sales

SF Express Expands into Livestream Fresh Produce Sales

SF Express has entered the live streaming e-commerce arena with its "Good Products Live Studio," focusing on fresh produce and agricultural products. Choosing a mini-program instead of Douyin aims for differentiated competition, leveraging its logistics advantages to create high-quality fresh food e-commerce services. While facing challenges such as pricing and traffic, its "agricultural products + logistics" strategy may reshape the landscape of fresh produce e-commerce. This approach emphasizes quality and reliable delivery, potentially setting a new standard in the industry.

01/07/2026 Logistics Industry Insights
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Gov Program Teaches Tiktok Skills to Boost Womens Employment

Gov Program Teaches Tiktok Skills to Boost Womens Employment

The online entrepreneurship Douyin short video monetization program is a free training project supported by the **, aiming to help women and unemployed individuals acquire short video operation skills and achieve monetization. The training covers short video production, account operation, live broadcast practice, and provides living allowances. In addition, other skills training courses are offered to help more people improve their employment and entrepreneurship capabilities. This initiative focuses on empowering individuals through digital skills and leveraging the popularity of short video platforms for economic advancement.

02/12/2026 Logistics
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