Chinas Live Streaming Star Abey Faces Uncertain Future

Chinas Live Streaming Star Abey Faces Uncertain Future

This paper analyzes the popularity of Douyin livestreamer "Sister Abey," revealing her marketing model based on a "dominant female CEO" persona and low-price strategy. The article argues that while this model can achieve high sales in the short term, it lacks sustainability. As regulations tighten and users become fatigued with this approach, live streaming e-commerce needs to return to product quality and service, building user trust, to achieve long-term development. This shift is crucial for the industry's continued success.

02/05/2026 Logistics Industry Insights
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Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

This article analyzes the potential motivations and opportunities for Luo Yonghao and his 'Make a Friend' team to join Taobao Live. Given the increasing competition on Douyin Live and Taobao Live's need to fill traffic gaps, multi-platform deployment is becoming inevitable. Joining Taobao is expected to bring new growth opportunities for 'Make a Friend' while injecting new vitality into Taobao Live and reshaping the industry landscape. This move could significantly impact the competitive dynamics of live commerce in China.

01/16/2026 Logistics Industry Insights
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Ebay Sellers Adopt Proven Strategies to Increase Sales

Ebay Sellers Adopt Proven Strategies to Increase Sales

On-site eBay store optimization is crucial for boosting traffic and conversions. This article delves into strategies such as leveraging auctions and fixed-price listings for traffic generation, utilizing eBay's promotional tools effectively, optimizing store signage and 'About Me' pages, improving store ratings, engaging in discussion forums, keyword optimization, image optimization, pricing strategies, and customer service. The aim is to help sellers create efficient and profitable eBay stores by maximizing internal resources and adhering to best practices within the eBay platform.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Urged to Optimize Categories for Sales Growth

Ebay Sellers Urged to Optimize Categories for Sales Growth

This article details the steps and strategies for adding and optimizing product categories on eBay. It emphasizes the importance of clear store categorization for enhancing user experience, driving sales growth, simplifying product management, and building a professional image. By following principles such as adhering to user habits, establishing hierarchical structures, and employing scientific classification, sellers can effectively improve store competitiveness and achieve refined operations. Ultimately, a well-organized store category system contributes significantly to a positive shopping experience and increased sales.

02/03/2026 Logistics Encyclopedia
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Dashu Crossborder Hires Media Expert to Boost Brand Presence

Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.

12/30/2025 Logistics Industry Insights
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VIVICYCLE Tests Livestream Fitness Market on Taobao

VIVICYCLE Tests Livestream Fitness Market on Taobao

Liu Genghong and his wife are transitioning to Taobao Live Streaming. His wife, VIVI, is piloting the move, simultaneously launching her personal brand, "VIVICYCLE." However, initial sales results are modest, and they face controversies over new product pricing and the potential impact of past "sugar water bird's nest" incidents. This move is seen as Liu Genghong's attempt to break through the traffic bottleneck on Douyin and build a long-term brand. Whether they can successfully navigate these challenges remains to be seen by the market.

01/04/2026 Logistics Industry Insights
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SF Express Expands into Livestream Fresh Produce Sales

SF Express Expands into Livestream Fresh Produce Sales

SF Express has entered the live streaming e-commerce arena with its "Good Products Live Studio," focusing on fresh produce and agricultural products. Choosing a mini-program instead of Douyin aims for differentiated competition, leveraging its logistics advantages to create high-quality fresh food e-commerce services. While facing challenges such as pricing and traffic, its "agricultural products + logistics" strategy may reshape the landscape of fresh produce e-commerce. This approach emphasizes quality and reliable delivery, potentially setting a new standard in the industry.

01/07/2026 Logistics Industry Insights
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Ozon Introduces Telegram Tool for Seller Analytics

Ozon Introduces Telegram Tool for Seller Analytics

Ozon launches a Telegram seller assistant, delivering daily sales reports with over 20 key metrics to help sellers efficiently understand store performance. By simply connecting their accounts, sellers can easily access store data in Telegram, aiding in operational decision-making. Reminder: The final data is based on the Ozon seller dashboard.

01/28/2026 Logistics Industry Insights
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Ebay Sellers Guide How to Close Stores Permanently

Ebay Sellers Guide How to Close Stores Permanently

This article details two methods for closing an eBay store: permanent closure and vacation mode. For permanent closure, it provides step-by-step instructions and important considerations. For vacation mode, it explains how to set up automatic replies and control product listing visibility to ensure the store remains unaffected during the break. Furthermore, it compares and contrasts the advantages and disadvantages of each mode, offering professional advice to sellers on which option is most suitable for their specific needs. This helps sellers manage their store effectively during periods of inactivity.

01/06/2026 Logistics Encyclopedia
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