Russian e-commerce platform Ozon has introduced a new feature to help sellers monitor their store performance without frequent logins to the seller dashboard. On January 15, the company officially launched the "Ozon Seller Digest" Telegram bot, designed to streamline store management through automated daily reports.
The bot, accessible via @ozon_seller_digest_bot on Telegram, delivers comprehensive sales summaries including:
- Total daily order value
- Product visibility and sales metrics
- Conversion rates
- Repeat customer purchase ratios
- Price fluctuation analysis
- Promotion performance tracking
- Over 15 additional key performance indicators
Setup requires minimal effort: sellers simply search for the bot in Telegram, follow it, and complete binding through their Ozon account's "Account Management" → "Telegram Reports" section. While the bot provides valuable insights, Ozon clarifies that the seller dashboard remains the authoritative source for real-time, accurate data. The combination of both tools enables more informed operational decisions.
This innovation marks Ozon's latest effort to enhance seller convenience, allowing merchants to access critical business metrics promptly and optimize their strategies accordingly.