The World Customs Organization (WCO) Council Sessions focused on the recovery, transformation, and resilience of global trade in the post-pandemic era. Several resolutions were adopted, covering e-commerce, passenger flow management, cross-border vaccine transportation, and gender equality. The WCO is actively adapting to address challenges and embrace opportunities, aiming to build a more efficient, secure, and sustainable global trading system.
This paper explores a buy-the-dip strategy for Amazon (AMZN) stock based on OrderFlow intelligence analysis, evaluating its long-term investment value. The strategy emphasizes buying in batches at key support levels, setting reasonable stop-loss and profit targets, and holding a portion of the position long-term to capture greater upside potential. Investors should carefully evaluate based on their individual circumstances. The analysis aims to provide insights into potential entry points and risk management for AMZN, leveraging OrderFlow data to identify favorable buying opportunities.
GameStop innovatively leveraged its extensive store network to drive online growth through a store fulfillment strategy. This approach expanded online product selection, reduced reverse logistics costs, and improved customer satisfaction. This case provides valuable insights for traditional retailers transitioning in the e-commerce era, demonstrating that physical stores are not enemies of e-commerce but can be powerful allies for online business. By utilizing existing infrastructure, GameStop optimized its omnichannel approach and enhanced the overall customer experience.
This article delves into the operational logic, potential risks, and future trends of the "tariff mattress" strategy in cross-border e-commerce. While avoiding tariffs through methods like order splitting and underreporting can reduce costs, it also exposes sellers to customs inspection risks. With increasingly stringent regulations, compliant operation becomes inevitable. The article suggests that sellers dynamically adjust their declaration strategies, establish overseas warehouses, and strengthen their compliance awareness to navigate the evolving landscape.
This article provides practical Facebook advertising tips and advice to help businesses and entrepreneurs improve ad performance, reach more potential customers, and achieve business growth. It covers various aspects, including inspiration, brand building, audience targeting, ad format selection, data analysis, and optimization. The aim is to empower readers to create effective Facebook advertising strategies that drive results and maximize their return on investment by reaching the right audience and crafting compelling ad campaigns.
This article analyzes the marketing strategies of Waydoo, a Chinese electric surfboard DTC brand, and explores how it leverages crowdfunding, independent website operation, and data analysis to succeed in the global market. The article highlights the significant potential of the electric surfboard market, as well as Waydoo's technical strength and innovation capabilities. It also provides an outlook on the company's future development prospects. Waydoo's approach demonstrates a successful model for Chinese brands entering niche global markets.
This article reveals 8 key TikTok marketing strategies, covering platform operation, video production, content creation, SEO optimization, collaborative promotion, ad placement, influencer marketing, and data analysis. It provides a step-by-step guide to creating viral content, boosting brand traffic, and expanding your business globally. Learn how to leverage TikTok's unique features to maximize your reach and drive conversions, ultimately turning views into revenue and establishing a strong presence in the global market.
Amazon Posts is a new channel for cross-border e-commerce sellers to conduct brand marketing. By publishing image and text content, sellers can improve brand awareness and promote product sales. This article details the definition, structure, advantages, display locations, setup steps, and operational techniques of Amazon Posts. It aims to help sellers master this emerging marketing tool and stand out from the competition. Learn how to leverage visual storytelling and targeted content to engage potential customers and drive conversions within the Amazon ecosystem.
Instagram's Collections feature presents new opportunities for brand exposure. Users can curate personalized feeds by saving their favorite accounts. This article offers three key strategies to help brands get featured in user collections and boost visibility and engagement: create high-quality content, actively engage with your audience, and diversify content formats. By implementing these tactics, brands can increase their chances of being saved and seen by a wider audience within the Instagram ecosystem.
This article provides an in-depth analysis of the Facebook algorithm's mechanics and evolving trends. It offers three key strategies for brands to adapt to algorithm changes and achieve breakthrough growth in Facebook marketing: precisely timing posts, creating original video content, and fully leveraging employees and brand advocates. By implementing these strategies, brands can enhance content reach and navigate the complexities of the Facebook algorithm effectively.
