Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Successful Amazon advertising strategies rely not only on paid promotion but also on the synergy between organic search and paid ads. By optimizing keywords through data analysis, we can improve organic rankings, reduce dependence on advertising, and build a solid foundation for traffic. This ultimately leads to sustainable brand growth on Amazon, creating a balanced approach that leverages both paid and unpaid channels for optimal visibility and long-term success. Focusing on organic search strengthens brand authority and reduces reliance on costly advertising campaigns.

12/31/2025 Logistics Industry Insights
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WCO Updates price Actually Paid Definition to Boost Trade Compliance

WCO Updates price Actually Paid Definition to Boost Trade Compliance

The new WCO regulations clarify the definition of "price actually paid or payable," assisting companies with compliance, facilitating trade, and improving the accuracy and efficiency of customs valuation. This clarification helps businesses understand and adhere to international valuation standards, streamlining import/export processes. By providing a more precise definition, the WCO aims to reduce valuation disputes and promote fair trade practices globally. Ultimately, this leads to more predictable and transparent customs procedures, benefiting both businesses and customs administrations.

01/30/2026 Customs Knowledge
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Customs Exemption Codes Explained and Applications

Customs Exemption Codes Explained and Applications

This article elaborates on the definition and application of customs duty exemption codes, categorizing them into five main types: statutory taxation, statutory duty exemptions, and more. It focuses on the codes for general taxation and duty-free aid imports and exports, including their applicable scopes. Furthermore, it emphasizes the importance of understanding customs policies for optimizing customs clearance processes and managing costs effectively.

07/21/2025 Logistics Encyclopedia
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US House Approves Rail Strike Bill Pushes for Paid Sick Leave

US House Approves Rail Strike Bill Pushes for Paid Sick Leave

The US House of Representatives passed a legislative package aimed at averting a nationwide railroad strike. The package includes resolutions to enforce the existing agreement (containing pay raises and healthcare benefits) and add seven days of paid sick leave. The passage of this package in the Senate remains uncertain, directly impacting the lifeline of the American economy. The potential strike could cripple supply chains and significantly disrupt various industries, making the Senate vote crucial for preventing widespread economic damage.

01/16/2026 Logistics Industry Insights
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Choosing and Safely Using Medium-heavy Storage Racks

Choosing and Safely Using Medium-heavy Storage Racks

Medium and heavy-duty storage racks are popular for their high load-bearing capacity and adjustable heights, making them suitable for storing various heavy items. Heavy-duty racks are designed for industrial use, offering excellent load-bearing capabilities and safety, while medium-duty racks are characterized by ease of operation and quick access. It is essential to strictly follow safety precautions during use to ensure an efficient and safe storage experience.

07/15/2025 Logistics Encyclopedia
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Ebay Shoppers Advised on Navigating Customs Duties

Ebay Shoppers Advised on Navigating Customs Duties

This article provides a detailed interpretation of eBay's customs duty policy for overseas shopping, including duty collection standards, value limits, tax rates, and personal postal item limits. It also offers practical tips to minimize customs duty risks, helping consumers make more informed purchasing decisions on eBay. The guide covers key aspects of navigating import taxes and understanding the regulations surrounding international shipments, ultimately aiming to enhance the eBay shopping experience and avoid unexpected costs.

01/04/2026 Customs Knowledge
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Dutyprepaid Model Boosts Crossborder Ecommerce Growth

Dutyprepaid Model Boosts Crossborder Ecommerce Growth

Duty prepaid is a crucial service offered by international express companies to cross-border e-commerce businesses. It simplifies customs clearance and enhances customer experience by allowing senders to prepay duties and taxes. Companies like DHL, UPS, and FedEx offer various duty prepaid services, and businesses should choose based on their specific needs. Duty prepaid effectively reduces logistics costs and improves operational efficiency, making it an important tool for cross-border e-commerce companies to enhance their competitiveness.

01/04/2026 Logistics Encyclopedia
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Maximizing Dutyfree Allowances for Personal Items

Maximizing Dutyfree Allowances for Personal Items

This article analyzes the application of duty-free allowances in the customs clearance of personal belongings in international freight forwarding. It introduces duty-free policies and precautions in various scenarios, emphasizing the importance of purchase receipts and personal use attributes. Practical suggestions are provided to enhance the efficiency of customs clearance.

08/04/2025 Customs Knowledge
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