Google Keyword Planner Key to Global SEO Success

Google Keyword Planner Key to Global SEO Success

This article provides a detailed guide on using Google Keyword Planner to organize industry keywords and help cross-border e-commerce businesses accurately target overseas markets. From basic usage to keyword list organization and optimization, to advanced strategies and case studies, this article offers a step-by-step approach to creating effective keyword strategies for success in the global market. Learn how to leverage Keyword Planner to identify the right keywords, optimize your campaigns, and ultimately, drive sales and growth in the international e-commerce landscape.

01/19/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

This article provides an in-depth analysis of eBay's marketing models, focusing on operational tips for auction, fixed-price, and dropshipping models. It emphasizes the importance of off-site traffic generation and data analysis. The aim is to help cross-border e-commerce sellers master core eBay marketing strategies, increase store traffic and sales performance, and tap into the new blue ocean of cross-border e-commerce. It covers key aspects of optimizing listings, managing customer relationships, and leveraging eBay's promotional tools for maximum impact.

01/19/2026 Logistics Encyclopedia
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Fedex Q2 Profit Beats Forecasts on Ecommerce Surge

Fedex Q2 Profit Beats Forecasts on Ecommerce Surge

FedEx's Q2 earnings exceeded expectations, with net profit increasing by 4% year-over-year and adjusted EPS significantly surpassing Wall Street estimates. Strong e-commerce driven growth in the Ground segment offset the impact of lower fuel surcharges. The company improved profitability through strategic adjustments and cost control measures. Looking ahead, FedEx is poised to continue benefiting from e-commerce development and maintain its leading position in the market. The strong performance highlights the company's resilience and ability to adapt to changing market dynamics.

01/19/2026 Logistics
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Datadriven Tactics Cut Crossborder Ecommerce Costs

Datadriven Tactics Cut Crossborder Ecommerce Costs

This paper delves into the critical aspects of cross-border e-commerce logistics, offering optimization strategies from a data analysis perspective to help sellers reduce costs and increase efficiency. It covers processes such as order processing, inventory management, customs clearance, and last-mile delivery, while emphasizing risk management and practical strategies. The aim is to improve cross-border logistics efficiency, ultimately achieving customer satisfaction and business growth. The analysis provides actionable insights for streamlining operations and enhancing overall supply chain performance in the global e-commerce landscape.

01/19/2026 Logistics Encyclopedia
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Albaniachina Ecommerce Platform Launches Realtime Lekrmb Conversion

Albaniachina Ecommerce Platform Launches Realtime Lekrmb Conversion

Dashu Cross-border offers an Albanian Lek to Chinese Yuan currency conversion tool and a one-stop cross-border e-commerce solution. This includes multimedia marketing, AI assistants, currency exchange tools, cross-border information inquiries, operational tools, unit conversions, and text processing. It empowers sellers to efficiently expand into global markets by providing comprehensive support for various aspects of their business, from marketing and customer service to financial management and data analysis. The platform aims to streamline the entire cross-border e-commerce process.

01/20/2026 Exchange Rate Query
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US Industrial Real Estate Shifts As Ecommerce Cools Logistics Grows

US Industrial Real Estate Shifts As Ecommerce Cools Logistics Grows

A JLL report reveals record-high net absorption in the US industrial real estate market for Q1, with e-commerce leasing demand stabilizing and logistics demand growing. Smaller warehouse spaces are particularly favored. The report highlights a market trend of cooling e-commerce and a rise in logistics. It emphasizes the importance for data analysts to focus on niche markets, key performance indicators, and macroeconomic factors. This shift underscores the evolving dynamics within the industrial sector and the need for a nuanced understanding of these influences.

01/20/2026 Logistics Industry Insights
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Kwai and Google Partner to Boost Crossborder Ecommerce Sales

Kwai and Google Partner to Boost Crossborder Ecommerce Sales

This article reveals growth strategies for cross-border e-commerce using Kwai short videos for traffic generation and Google Ads for precise conversions. It focuses on building brand awareness in emerging markets through Kwai and then leveraging Google Ads to precisely reach high-intent customers, creating an efficient conversion loop. The importance of compliant operations is emphasized, and common questions are answered, helping cross-border e-commerce businesses achieve sales growth. This approach combines the reach of short-form video with the precision targeting of paid search.

01/21/2026 Logistics Encyclopedia
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Chinese Sellers Tap Latin Americas Ecommerce Boom Via Mercado Libre

Chinese Sellers Tap Latin Americas Ecommerce Boom Via Mercado Libre

Mercado Libre, Latin America's largest e-commerce platform, offers Chinese sellers advantages such as VAT exemption, multi-market management, diverse logistics, and flexible payment options. This article provides an in-depth analysis of Mercado Libre's strengths and entry requirements, offering operational tips to help Chinese sellers successfully tap into the Latin American market. It explores the platform's potential and provides guidance for navigating the complexities of cross-border e-commerce in the region, aiming to empower Chinese businesses to thrive within the Mercado Libre ecosystem.

01/21/2026 Logistics Industry Insights
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Amazon Advances Logistics with Innovation Strategy

Amazon Advances Logistics with Innovation Strategy

Amazon revolutionized e-commerce logistics with its next-day delivery service, driven by a "say yes" culture of innovation. This culture encourages employees to experiment boldly, learning from failures. Amazon continuously improves logistics efficiency and service quality through innovations like building its own fulfillment network, exploring drone delivery, and applying artificial intelligence. Businesses should emulate Amazon's innovative culture to succeed in competitive markets. This proactive approach fosters experimentation and learning, enabling companies to adapt and thrive in the ever-evolving landscape of e-commerce and logistics.

01/22/2026 Logistics Industry Insights
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Ecommerce Firms Adopt Multicarrier Logistics for 2025 Peak Season

Ecommerce Firms Adopt Multicarrier Logistics for 2025 Peak Season

A recent DHL eCommerce report reveals that e-commerce businesses are increasingly adopting logistics subscription services and multi-carrier strategies to navigate intense market competition and meet consumer demands for convenient and flexible delivery options. The report highlights the critical roles of agility, customer trust, and smart technologies in e-commerce success. It also provides an in-depth analysis of the differences in returns management between B2B and B2C retailers, emphasizing the need for tailored approaches to optimize the returns process and enhance customer satisfaction.

01/19/2026 Logistics Industry Insights
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