US Retail Sales Show Mixed Signals in September

US Retail Sales Show Mixed Signals in September

September retail data released by the U.S. Department of Commerce and the National Retail Federation (NRF) presents a mixed picture. While the Department of Commerce reported a month-over-month decrease in total retail sales, there was a year-over-year increase. Furthermore, total retail sales grew by 4.5% from July to September compared to the previous year. This divergence highlights the complexities of the economic recovery. Future retail performance will be significantly influenced by factors such as the holiday season and broader macroeconomic conditions.

Tiktok Live Streaming Offers Data Insights Challenges for US Merchants

Tiktok Live Streaming Offers Data Insights Challenges for US Merchants

This study analyzes 713 TikTok live streams by US influencers, revealing the current landscape and challenges of live commerce in the US market. It offers six key recommendations for merchants entering this space. The analysis covers critical metrics such as GMV tiers, the relationship between viewership and GMV, and live stream duration. The study emphasizes the importance of data-driven decision-making, paid collaborations, and nurturing emerging influencers. This provides merchants with a practical guide to avoid common pitfalls and optimize their TikTok live commerce strategy.