e commerce dilemma News

Chinese Brands Shein Pop Mart Gain Popularity in Paris Over Holidays

Chinese brands Shein and Pop Mart achieved significant success in the French Christmas season, revealing new opportunities for cross-border e-commerce. This analysis examines the success factors behind Shein's affordable fashion strategy and Pop Mart's trendy toy crossover marketing, emphasizing the importance of cost-effectiveness, contextualized marketing, social media communication, and strategic positioning in prime commercial areas. It provides valuable insights for Chinese cross-border e-commerce companies seeking to expand into overseas markets, highlighting key strategies for success in the competitive French market.

01/15/2026 Logistics Industry Insights

Streamlining Air Freight Customs for Crossborder Ecommerce

This article provides an in-depth analysis of the international air freight customs clearance process for cross-border e-commerce, covering key steps such as preparing customs declaration documents, declaration submission, customs review, inspection, tax payment, and release. It aims to help cross-border e-commerce sellers efficiently complete air freight customs clearance, avoid cargo delays, improve logistics efficiency, and successfully conduct international trade. The article focuses on streamlining the process and providing practical guidance for navigating the complexities of international air cargo regulations.

01/15/2026 Customs Knowledge

Crossborder Ecommerce Faces Stricter Air Shipment Customs Rules

This article delves into the core elements of customs compliance for cross-border e-commerce goods transported via international air freight. It covers crucial aspects such as accurate declaration information, document completeness and consistency, and adaptation to destination country regulations. Furthermore, it proposes key methods to mitigate customs clearance risks, including proactive policy research, strengthened document review, selection of professional partners, standardized packaging and labeling, and robust contingency planning. This aims to empower cross-border e-commerce sellers with the tools for compliant and efficient customs clearance.

01/15/2026 Customs Knowledge

Ukchina Air Cargo Expansion Fuels Ecommerce Growth

A European freight company is increasing its Bournemouth-Chengdu cargo flights to six times a week, offering nearly 700 tons of capacity and boosting China-UK air freight capabilities. In partnership with Shenzhen-based express logistics, Bournemouth Airport is becoming a new UK gateway for e-commerce. Sichuan Province has signed a cargo development agreement to optimize customs clearance processes, further supporting the growth of cross-border e-commerce. This expansion enhances trade efficiency and provides more opportunities for businesses engaged in both markets.

01/16/2026 Logistics

China Clarifies Key Crossborder Ecommerce Customs Codes

This article provides an in-depth interpretation of common customs supervision codes in the cross-border e-commerce field: 9810, 9710, 9610, and 1210. It details the corresponding business models, declaration processes, required materials, and tax policies for each code. The aim is to help cross-border e-commerce companies better understand and utilize these codes, achieve compliant and efficient operations, and seize global trade opportunities. It provides a comprehensive guide for navigating the complexities of customs regulations in the context of international online retail.

01/16/2026 Customs Knowledge

Guide to Selling on Germanys Otto Ecommerce Platform

This article provides an in-depth analysis of the German e-commerce giant, OTTO platform, highlighting its advantages and opportunities for cross-border sellers. It explores the potential of the German e-commerce market, OTTO's competitive strengths, and provides a detailed guide to the onboarding process, including key considerations. The aim is to help sellers capitalize on the blue ocean opportunities offered by the OTTO platform and successfully expand into the European market. This guide offers practical insights for navigating the platform and maximizing success.