Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Amazons A9 Algorithm Key Metrics for Product Success

Amazons A9 Algorithm Key Metrics for Product Success

This article delves into the Amazon A9 algorithm, emphasizing its dual drive through recommendation engines and search ranking. It focuses on the two key metrics that sellers should pay attention to during the new product promotion period: traffic growth and conversion rate. Beyond sales, the impact of factors such as review rating and order defect rate on product weight is also explained. It highlights the need for sellers to possess a holistic perspective and refined operational capabilities to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
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Key Metrics for Global Port Supply Chain Efficiency

Key Metrics for Global Port Supply Chain Efficiency

This paper presents a guide for evaluating international trade ports, highlighting 28 key indicators across areas like geographical location, infrastructure, operational efficiency, service quality, security, and cost-effectiveness. It aims to assist businesses in making informed port selections, optimizing their supply chains, and enhancing operational efficiency and competitiveness. Download the complete guide now for more detailed assessment criteria.

01/19/2026 Port Encyclopedia
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Retailers Optimize Supply Chain Metrics for Black Friday

Retailers Optimize Supply Chain Metrics for Black Friday

With Black Friday approaching, retailers face both opportunities and challenges. Supply chain managers must focus on key metrics like inventory availability, technology health, and transportation contract execution, while optimizing omnichannel strategies. Embracing an integrated planning platform enhances visibility and enables precise inventory allocation, ultimately leading to success during the holiday shopping season. This proactive approach ensures retailers can meet customer demand and maximize profitability during this crucial period.

01/28/2026 Logistics Industry Insights
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Supply Chains Adopt New SOP Metrics for Resilience

Supply Chains Adopt New SOP Metrics for Resilience

Facing delivery challenges, companies need to re-evaluate S&OP metrics, shifting focus from capacity to enhancing supply chain agility. By optimizing key indicators such as demand forecasting, shortening production cycles, and improving inventory turnover, and by strengthening cross-departmental collaboration, businesses can effectively respond to demand fluctuations and achieve sustainable growth. This involves a more responsive and flexible approach to planning and execution, allowing for quicker adaptation to market changes and improved customer service.

01/29/2026 Logistics Industry Insights
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WCO Boosts Global Trade with New Performance Metrics

WCO Boosts Global Trade with New Performance Metrics

The World Customs Organization has launched the second round of its Performance Measurement Mechanism, aiming to empower member customs administrations to improve strategic decision-making and overall effectiveness through a standardized assessment framework. This mechanism covers key areas such as trade facilitation, revenue collection, and security, promoting global customs modernization and contributing to trade facilitation and economic security. A call is made for active participation from all members to jointly build an efficient and secure global customs system. This initiative will help customs administrations enhance their performance and contribute to a safer and more prosperous global trade environment.

01/30/2026 Customs Knowledge
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WCO Finalizes Key Ecommerce Trade Standards

WCO Finalizes Key Ecommerce Trade Standards

The World Customs Organization (WCO) Working Group on E-Commerce (WGEC) held its final meeting in Brussels, finalizing key annexes to the Technical Specifications of the E-Commerce Standards Framework, laying the foundation for the implementation of global standards for cross-border e-commerce. The meeting emphasized the importance of data sharing, case studies, and capacity building, and looked forward to the future development direction of cross-border e-commerce standards. These achievements have significant implications for the development of China's cross-border e-commerce.

12/30/2025 Customs Knowledge
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Meta Ends Live Shopping in US and Europe Amid Low Engagement

Meta Ends Live Shopping in US and Europe Amid Low Engagement

Following Facebook, Instagram also announced the closure of its live e-commerce feature, marking Meta's complete abandonment of the live e-commerce sector. Although the live e-commerce market in Europe and America continues to grow, it still lags far behind the Chinese market. Meta's failure reflects the unsuitability of the live e-commerce model in the European and American markets, as well as the challenges of corporate strategic adjustments. This highlights the differences in consumer behavior and market dynamics between China and the West in the context of live e-commerce.

01/04/2026 Logistics Industry Insights
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Moldova Streamlines Customs to Boost Ecommerce Growth

Moldova Streamlines Customs to Boost Ecommerce Growth

Moldova is actively pursuing customs reform and embracing e-commerce development. In collaboration with the World Customs Organization, Moldova aims to enhance e-commerce trade facilitation by addressing technical, institutional, and legal shortcomings. Specific measures include establishing an e-commerce task force, strengthening risk management capabilities, and deepening public-private partnerships. This initiative will boost Moldova's competitiveness in the global e-commerce market and provide a model for other developing countries. The reforms are intended to streamline processes and reduce barriers to entry for businesses engaged in cross-border e-commerce.

02/12/2026 Customs Knowledge
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