跨境 Ecommerce Brands Leverage Google Ads Data for Growth

跨境 Ecommerce Brands Leverage Google Ads Data for Growth

This article delves into key Google Ads metrics, including cost per conversion, click-through rate, and conversion rate. It provides actionable optimization recommendations to help cross-border e-commerce businesses improve advertising performance and reduce customer acquisition costs through data-driven strategies. By leveraging these insights, businesses can enhance their campaigns, achieve better ROI, and drive sustainable business growth in the competitive online marketplace. The focus is on practical tips and techniques that can be readily implemented to maximize the effectiveness of Google Ads campaigns.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Vietnam Sellers Adapt to New Platform Limits

Tiktok Shop Vietnam Sellers Adapt to New Platform Limits

This article addresses the 100-order limit during the TikTok Shop Vietnam new seller period and provides two solutions. The first is compliant operation, meeting official metrics. The second is applying for "whitelist" status via email, potentially using agency services. The article details the operational methods and required materials for both solutions, helping sellers quickly break through the new seller period and tap into the Vietnamese market. It offers practical guidance for overcoming initial hurdles and maximizing sales potential in the growing Vietnamese e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Amazon Imposes Stricter FBA Rules for Sellers

Amazon Imposes Stricter FBA Rules for Sellers

Amazon has launched the "Shipping Performance" dashboard to more strictly control seller shipping behavior. The new regulations cover key indicators such as labeling and quantity, requiring sellers to standardize shipping standards, otherwise FBA may be restricted. Compliant operation, optimized inventory management, and improved logistics efficiency are key to responding to the new regulations. Refined operation is the future of cross-border e-commerce. Sellers need to pay close attention to these metrics and proactively improve their shipping processes to avoid penalties and maintain FBA access.

01/04/2026 Logistics
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Amazon Sellers Optimize Operations to Boost Traffic

Amazon Sellers Optimize Operations to Boost Traffic

This article delves into the traffic sources for Amazon cross-border e-commerce, encompassing on-site keyword searches, PPC advertising, related traffic, and off-site social media and content marketing. It emphasizes the importance of a traffic-centric approach, focusing on conversion, retention, and dissemination after traffic acquisition. Furthermore, the article highlights that data-driven, precise operation is crucial for enhancing Amazon store performance. This includes analyzing key metrics and making informed decisions to optimize listings, campaigns, and customer engagement for improved sales and profitability.

12/31/2025 Logistics Encyclopedia
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Google Ads Enhances Targeting for Overseas Markets

Google Ads Enhances Targeting for Overseas Markets

This article provides an in-depth analysis of time-based and location-based targeting strategies in Google Ads, guiding e-commerce beginners on how to improve advertising efficiency and avoid budget waste through precise scheduling and geographic positioning. It covers advertising platform operation procedures, bidding adjustment techniques, and performance monitoring methods. The aim is to help readers master core settings and maximize the value of their advertising budget. This includes practical tips on setting up campaigns for optimal performance and understanding key metrics to track success.

01/15/2026 Logistics Encyclopedia
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Prologis Report Indicates Logistics Real Estate Demand Shift

Prologis Report Indicates Logistics Real Estate Demand Shift

The Prologis IBI Index indicates a recovery in logistics real estate demand, with improvements in net absorption, leasing volume, and project pipeline. Cyclical inventory management influences demand, but the overall market outlook is positive. The index suggests a shift towards increased activity and renewed confidence in the sector after a period of adjustment. This signals a potential turning point in demand, driven by factors like e-commerce growth and supply chain optimization. The improving metrics point to a more robust and promising future for logistics real estate.

02/04/2026 Logistics Industry Insights
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Prologis Report Hints at Logistics Real Estate Recovery

Prologis Report Hints at Logistics Real Estate Recovery

The Prologis IBI Index indicates a rebound in logistics real estate demand, with key metrics like net absorption and new lease signings exceeding the 2024 average. Companies are actively adapting to trade uncertainties, and strong demand from sectors like e-commerce is driving increased utilization rates and an improved market environment. Looking ahead, the development trends in logistics real estate will focus on intelligence, green initiatives, and diversification. The index suggests a positive shift in the market, driven by proactive business strategies and evolving industry needs.

02/04/2026 Logistics Industry Insights
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Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon is poaching influencers with high salaries to counter the rise of TikTok e-commerce, highlighting its emphasis on live-streaming e-commerce. TikTok Shop's global expansion brings new opportunities for cross-border sellers. The cross-border e-commerce landscape is facing reshaping, and future competition is full of variables. Only innovators can win. Amazon's move underscores the growing importance of short-form video and live commerce in the global e-commerce market and the intense competition between major players.

01/04/2026 Logistics Industry Insights
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Guangzhou Debuts Ecommerce Express on Chinaeurope Freight Route

Guangzhou Debuts Ecommerce Express on Chinaeurope Freight Route

The first China-Europe Railway Express e-commerce fast line from Guangzhou has officially launched, with e-commerce goods expected to arrive in Italy within 13 days. This new model effectively enhances the transportation efficiency of cross-border e-commerce and helps meet the demand of the European market.

08/04/2025 Logistics
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WCO Releases New Ecommerce Crossborder Trade Rules

WCO Releases New Ecommerce Crossborder Trade Rules

The World Customs Organization (WCO) E-Commerce Package provides a guiding framework for customs administrations in managing cross-border e-commerce, with the core being the Framework of Standards on Cross-Border E-Commerce. It covers trade facilitation, security, revenue collection, and consumer protection. The WCO urges countries to implement the package in phases based on their national circumstances and provides support to promote secure, efficient, sustainable, and inclusive cross-border e-commerce development.

12/30/2025 Customs Knowledge
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