Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon has launched a new feature called "Precise Audience Targeting," allowing sellers to send marketing emails directly to specific consumer groups. This article delves into the core content and transformative significance of this new policy, analyzing seller feedback and market response. It also interprets Amazon's marketing function matrix and provides practical advice for sellers to embrace the changes and welcome a new era of Amazon marketing. The feature aims to improve marketing efficiency and personalization, enabling sellers to reach the most relevant customers with tailored offers.

01/04/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Shopee Sellers Gain Efficiency With Essential Tools

Shopee Sellers Gain Efficiency With Essential Tools

This article introduces three practical tools commonly used by Shopee sellers: Shopee Fans (social media growth and data collection), Miandoudou Management Software (multi-store customer service management), and Super Manager Cross-border Edition (product management and order processing). By effectively utilizing these tools, sellers can significantly improve store operational efficiency and increase their chances of success on the Shopee platform. These tools streamline processes and help sellers manage their businesses more effectively.

01/04/2026 Logistics Encyclopedia
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Amazon Shifts Return Label Fee Burden to Sellers

Amazon Shifts Return Label Fee Burden to Sellers

Amazon US is updating its self-fulfilled return policy. Starting January 14th, sellers will be responsible for shipping fee adjustments caused by inaccurate return label information. Sellers must ensure accurate product information, maintain valid return addresses, and monitor returned packages. Additionally, Amazon is partnering with Shutterstock to offer free image resources, helping sellers improve product presentation. Adhering to platform rules is crucial for long-term store operation. This change highlights the importance of accurate information and proactive management of returns for Amazon sellers.

01/04/2026 Logistics
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Nigerias Fashion Market Booms on Jumia for Womens Apparel

Nigerias Fashion Market Booms on Jumia for Womens Apparel

This article provides an in-depth analysis of best-selling trends in women's fashion on Jumia Nigeria, covering clothing, footwear, accessories, wigs, and bags. It offers product selection strategies and marketing recommendations tailored to the Nigerian market, aiming to help sellers tap into the African 'she-economy'. The analysis considers the specific characteristics of the Nigerian market to guide sellers in making informed decisions regarding product offerings and promotional activities on the Jumia platform.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Face Risks in Counterfeit Goods Trade

Ebay Sellers Face Risks in Counterfeit Goods Trade

This article delves into the risks and opportunities associated with selling counterfeit products on eBay, revealing the legal risks and platform penalties behind high profits. It explores the 'survival' tactics for counterfeit sellers but also proposes feasible suggestions for transitioning to genuine or unbranded products. The aim is to help sellers achieve compliant and sustainable development on the eBay platform by mitigating risks and exploring alternative business models.

01/04/2026 Customs Knowledge
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US Sellers Adapt Strategies Amid Mercari Marketplace Boom

US Sellers Adapt Strategies Amid Mercari Marketplace Boom

The US Mercari platform is currently experiencing a golden opportunity. Sellers need to master operational strategies to capitalize on this. Key aspects include: a stable US IP environment, risk control for multi-store operations, precise listing time selection, meticulous operation simulating individual sellers, differentiated product selection strategies, excellent customer service, and compliance. Thorough preparation is essential for achieving long-term success on Mercari. Focus on these elements to maximize your potential in this burgeoning market.

01/04/2026 Logistics Industry Insights
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Tiktok Zero Views Troubleshooting and Optimization Guide

Tiktok Zero Views Troubleshooting and Optimization Guide

This article delves into the common causes and solutions for zero views on TikTok videos, covering three dimensions: environment, device, and account content. It emphasizes key aspects such as avoiding "blacklist" IPs, detailed device settings, simulating genuine human behavior, and improving content quality. The aim is to help operators overcome the zero-view predicament and increase video exposure. By addressing these factors, users can optimize their TikTok presence and drive engagement.

01/04/2026 Logistics Encyclopedia
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Ebay Pitney Bowes Expand Crossborder Shipping Partnership

Ebay Pitney Bowes Expand Crossborder Shipping Partnership

eBay and Pitney Bowes are deepening their partnership to upgrade cross-border logistics services, helping sellers expand into global markets. By expanding the eBay Global Shipping Program, they aim to provide a more convenient, efficient, and reliable international shipping experience. This collaboration seeks to reduce costs, simplify processes, and cover a broader market, enabling sellers to easily tap into cross-border opportunities. The upgraded service is designed to streamline international shipping and empower eBay sellers to reach a wider customer base.

01/04/2026 Logistics
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EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

This article proposes leveraging a single-country VAT registration combined with FBA/EFN to quickly launch in the European market. It compares the advantages and disadvantages of EFN and Pan-EU fulfillment options, aiming to help sellers efficiently expand their business in Europe. The focus is on a streamlined approach for initial market entry, highlighting the benefits of starting with a single VAT registration before considering more complex Pan-European solutions. This allows for faster setup and potentially lower initial costs.

01/04/2026 Logistics
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