Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Adapts to Currency Volatility

Crossborder Ecommerce Adapts to Currency Volatility

This article analyzes the impact of USD exchange rate fluctuations on cross-border e-commerce. While a rising exchange rate can increase profits, it may also lead to decreased orders and intensified competition. The importance of order volume is emphasized, and strategies such as diversification and refined operations are proposed. Sellers are advised to focus on product quality and brand building, and to implement robust risk management to address the challenges posed by exchange rate volatility. Ultimately, proactive adaptation and strategic planning are crucial for navigating the complexities of currency fluctuations in the global e-commerce landscape.

01/06/2026 Exchange Rate Query
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Shanghai Amazon Sellers Prioritize Skills Over Promises in Ecommerce

Shanghai Amazon Sellers Prioritize Skills Over Promises in Ecommerce

This article explores the relationship between Amazon cross-border e-commerce training in Shanghai and high-paying employment. It suggests that instead of blindly pursuing “guaranteed job placement” promises, individuals should choose professional institutions and dedicate themselves to mastering solid skills. The article emphasizes the importance of training institutions' teaching quality, employment services, and the students' own efforts. It aims to help readers make informed training choices and achieve their career goals. Focus on acquiring skills rather than relying solely on promises for a better chance at a high-paying job in the Amazon e-commerce sector.

12/31/2025 Logistics Encyclopedia
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Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Cross-border e-commerce sellers should be aware of the risk of patent infringement related to shoe soles! Recently, some sellers have been sued for imitating shoe sole designs, and their accounts may be frozen. This article reminds sellers to withdraw funds promptly to avoid high settlement fees and provides a detailed analysis of the three types of Amazon patent infringement and methods to avoid them. It emphasizes the importance of conducting thorough checks before launching new products, implementing differentiated designs, and securing patent protection. Compliant operation is key to the long-term development of cross-border e-commerce.

12/30/2025 Customs Knowledge
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Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyu, a leading cross-border e-commerce company in Zhejiang specializing in footwear and apparel, is preparing for its IPO. Despite being ranked first in GMV for footwear and apparel in the North American market, it faces the challenge of a high return rate. The return amount reached 140 million yuan in 2021 and surged to 340 million yuan in the first half of 2022. High return rates are a common issue in the fashion e-commerce industry. Zibuyu needs to effectively reduce its return rate and improve profitability to maintain its leading position in the competitive market.

12/30/2025 Logistics Industry Insights
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Keweiyida Logistics Expands Crossborder Ecommerce Services

Keweiyida Logistics Expands Crossborder Ecommerce Services

This paper comprehensively evaluates the cross-border e-commerce dedicated line service capabilities of Yida Logistics from the perspective of a data analyst. It analyzes the company's overview, reliability, service scope, timeliness, and domestic pick-up capabilities. The analysis provides insights into the strengths and weaknesses of Yida Logistics' services. The paper also proposes suggestions such as expanding the global network and optimizing peak season logistics to help cross-border e-commerce sellers make more informed logistics decisions. This research aims to provide a data-driven assessment of Yida Logistics' performance in the competitive cross-border logistics market.

01/07/2026 Logistics
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Temu Expands to Canada and Spain with Lowcost Strategy

Temu Expands to Canada and Spain with Lowcost Strategy

Pinduoduo's cross-border e-commerce platform, Temu, is accelerating its global expansion, planning to enter Canada and Spain after the US and African markets. This article analyzes the opportunities and challenges Temu faces in these two markets. It also explores Temu's JIT pre-sale model launched in the US market and discusses the importance of quality and service to Temu's future development, in addition to its low-price strategy. The article highlights the need for Temu to focus on more than just low prices to ensure long-term success in the competitive global e-commerce landscape.

01/16/2026 Logistics Industry Insights
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New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

This paper analyzes the functions of the Dazhi Cross-border Toolbox from the perspective of a data analyst. It focuses on core modules such as exchange rate conversion, cross-border information inquiry, and operation tools, exploring how to leverage these tools to improve operational efficiency and risk management in cross-border e-commerce. The Dazhi Cross-border Toolbox is an indispensable digital assistant for cross-border e-commerce, helping businesses stand out in the fierce market competition and achieve sustainable development. It empowers businesses to navigate the complexities of international trade with greater ease and effectiveness.

01/26/2026 Exchange Rate Query
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Amazons Variant Policy Boosts Crossborder Ecommerce Traffic

Amazons Variant Policy Boosts Crossborder Ecommerce Traffic

Amazon's algorithm adjustments are making multi-variation strategies a new opportunity for cross-border e-commerce. Sellers need to optimize variation structures, accurately target keywords, and leverage tools like E-Cang ERP to achieve traffic growth and efficient operations. By strategically managing product variations and understanding the algorithm's impact, sellers can maintain competitiveness in Amazon's multi-variation marketplace and improve their overall performance.

01/21/2026 Logistics Industry Insights
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Exploring Rollon Rolloff Ships An Efficient Solution for Bulk Cargo Transportation

Exploring Rollon Rolloff Ships An Efficient Solution for Bulk Cargo Transportation

This article explores the importance of roll-on/roll-off (RO/RO) ships in international shipping and their unique designs. With flexible loading and unloading methods, RO/RO ships efficiently transport various types of cargo, enhancing their carrying capacity while facing challenges related to stability and the loading and unloading process. Understanding these characteristics is essential for grasping the dynamics and development of modern maritime transportation.

07/24/2025 Logistics Encyclopedia
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