Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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HS Codes Boost Green Trade and Sustainability Efforts

HS Codes Boost Green Trade and Sustainability Efforts

This paper explores the role of the World Customs Organization and its Harmonized System (HS) in the global green trade transition. By analyzing the HS's potential in identifying environmentally friendly products, restricting trade in harmful products, and supporting the development of a circular economy, it elucidates how this international trade tool can be leveraged to promote sustainable material lifecycle management and contribute to the achievement of the United Nations Sustainable Development Goals. The paper highlights the importance of HS codes in fostering green trade practices and achieving sustainability objectives.

01/16/2026 Customs Knowledge
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Customs Americas Caribbean Push Gender Equality Diversity

Customs Americas Caribbean Push Gender Equality Diversity

In September 2021, SECO and WCO jointly organized a virtual forum on Gender Equality and Diversity for the Americas and the Caribbean, bringing together over 80 representatives from 24 countries. The forum aimed to promote gender equality and inclusion in customs administration. Discussions focused on work-life balance and the prevention of gender-based violence. The Spanish version of the WCO Gender Equality Organizational Assessment Tool (GEOAT) was launched. Participants agreed to integrate gender equality and diversity into the customs agenda and continue their efforts in this area.

01/20/2026 Customs Knowledge
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WCO Enhances Customs Capacity in West and Central Africa

WCO Enhances Customs Capacity in West and Central Africa

The World Customs Organization (WCO) is assisting Côte d'Ivoire Customs in upgrading its human resources management system by introducing competency-based management and project cycle management methodologies. Through expert training, tool development, and action plan formulation, the initiative aims to enhance the capabilities of customs officials. This capacity building effort lays the foundation for customs modernization and serves as a valuable reference for other customs administrations. The project focuses on improving efficiency and effectiveness within the Ivorian customs service by equipping personnel with the necessary skills and knowledge.

01/26/2026 Customs Knowledge
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World Customs Organization Expands Performance Measurement Initiative

World Customs Organization Expands Performance Measurement Initiative

The World Customs Organization (WCO) launched the second round of its Performance Measurement Mechanism (PMM), encouraging members to enhance customs effectiveness through data self-assessment. The meeting highlighted the PMM's crucial role in capacity building, fostering cooperation, and driving institutional modernization. All members were invited to actively participate in the initiative. This round aims to further improve customs operations globally by leveraging data-driven insights and promoting best practices among member administrations. The PMM serves as a valuable tool for identifying areas for improvement and measuring progress towards achieving trade facilitation goals.

01/26/2026 Customs Knowledge
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Samoa Enhances Trade with Modernized Customs System

Samoa Enhances Trade with Modernized Customs System

The World Customs Organization (WCO) is assisting Samoa in improving cross-border trade efficiency. Through workshops coordinating border management, the WCO promotes inter-agency cooperation, shares best practices, and provides tool support. This initiative aims to help Samoa create an efficient and convenient cross-border trade environment, ultimately fostering economic prosperity. The workshops focus on streamlining procedures and enhancing collaboration among various government agencies involved in trade, leading to reduced delays and improved trade flows. Samoa's commitment to these reforms is expected to significantly boost its economic competitiveness.

01/26/2026 Customs Knowledge
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Tiktok Shops 5 Ear Cleaner Tops Christmas Sales

Tiktok Shops 5 Ear Cleaner Tops Christmas Sales

This article delves into the best-selling product data on TikTok Shop US, revealing the reasons behind the popularity of the 'Visual Ear Cleaning Tool' and the market potential of beauty & personal care, health supplements, and other categories. It also analyzes key factors such as influencer marketing and content creation, providing sellers with product selection and marketing strategy references to help them tap into overseas business opportunities. The analysis aims to guide sellers in identifying profitable niches and optimizing their campaigns for success in the US TikTok market.

01/27/2026 Logistics Industry Insights
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WCO Advocates Gender Equality to Strengthen Global Trade

WCO Advocates Gender Equality to Strengthen Global Trade

The World Customs Organization (WCO) promotes customs efficiency, security, and prosperity through Gender Equality, Diversity, and Inclusion (GED). The 5th WCO Global Conference on Gender Equality and Diversity Network focused on disability inclusion and partnerships, emphasizing the importance of trade-enabling women. The WCO supports its members through the GEOAT tool, training packages, and a pool of experts. It also advocates for enhanced cooperation to collectively build a more equitable and efficient customs system. This collaborative approach aims to foster a customs environment that is both effective and inclusive for all stakeholders.

01/30/2026 Customs Knowledge
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Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

This article provides an in-depth analysis of Facebook's A/B testing tool, emphasizing its importance in optimizing ad creatives, audience targeting, and bidding strategies. It offers step-by-step guidance and best practices to help advertisers leverage data-driven decision-making, improve ad performance, and maximize return on investment. The goal is to move away from blind ad spending by utilizing A/B testing to identify the most effective approaches for reaching target audiences and achieving campaign objectives. Learn how to use data to optimize your Facebook ad campaigns.

02/03/2026 Customs Knowledge
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WCO Launches Newsletter to Boost Global Customs Training

WCO Launches Newsletter to Boost Global Customs Training

The WCO has launched the 'Capacity Builder Newsletter' to support global customs capacity building. It provides information, experiences, and expert perspectives. This initiative complements briefings, certifications, and e-learning platforms, offering a comprehensive approach to enhancing customs capabilities worldwide. The newsletter aims to facilitate knowledge sharing and promote best practices within the international customs community, ultimately contributing to more efficient and effective border management and international trade facilitation.

12/30/2025 Customs Knowledge
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