World Customs Organization Expands Performance Measurement Initiative

The World Customs Organization (WCO) launched the second round of its Performance Measurement Mechanism (PMM), encouraging members to enhance customs effectiveness through data self-assessment. The meeting highlighted the PMM's crucial role in capacity building, fostering cooperation, and driving institutional modernization. All members were invited to actively participate in the initiative. This round aims to further improve customs operations globally by leveraging data-driven insights and promoting best practices among member administrations. The PMM serves as a valuable tool for identifying areas for improvement and measuring progress towards achieving trade facilitation goals.
World Customs Organization Expands Performance Measurement Initiative

Imagine if customs operations functioned like a precision instrument—each gear and component seamlessly interlocking to drive efficiency. Global trade would flow effortlessly. The World Customs Organization (WCO) is working toward this vision, recently launching the second phase of its Performance Measurement Mechanism (PMM) and inviting all members to participate in data self-assessments to enhance collective customs performance.

During the third meeting of the PMM Project Team (PMMPT) held on December 8–9, 2025, the WCO announced that the second round of PMM had entered a new phase: the self-assessment stage. This phase provides a comprehensive, standardized framework to help customs administrations strengthen strategic decision-making. The framework covers all aspects of customs functions, including trade facilitation and economic competitiveness, revenue collection, enforcement, security and social protection, and organizational development.

Performance in Focus: Deep Dive into Self-Assessment

At the meeting held at WCO headquarters, representatives engaged in detailed technical discussions about the self-assessment phase. They reviewed key deliverables guiding this stage and shared national experiences with PMM implementation. The discussions reaffirmed PMM’s role as a critical tool for data-driven capacity-building interventions.

Isolde Murphy, Director of the WCO’s Compliance and Facilitation Directorate, commended members for their sustained commitment during PMM’s development and initial rollout. She emphasized that increased participation is vital for reliable longitudinal analysis, offering clearer insights into global customs performance and ensuring the continuity of PMM cycles.

Delivering Added Value for Members

The meeting brought together a broad cross-section of WCO members, reflecting growing interest in PMM and its fully digital platform.

"PMM’s key performance indicators (KPIs) revealed through gap analysis that areas like the Authorized Economic Operator (AEO) program, e-commerce, post-clearance audits, risk management, and competency-based HR systems still require capacity building," said a representative from Mauritius.
"As chair of the National Trade Facilitation Committee (NTFC), the Gambia Revenue Authority will integrate PMM elements into the committee’s performance metrics," added a Gambian delegate. "We aim to extend PMM beyond customs and engage the NTFC to bolster national economic competitiveness."
"PMM encourages us to view performance as a shared responsibility, not just a customs issue," noted a Greek official. "End-to-end measurement supports evidence-based trade facilitation and stakeholder dialogue. While national KPIs track customs declaration processing times, PMM KPIs measure cargo release speeds across the entire supply chain."
"PMM is our opportunity to advance data-driven governance," emphasized a representative from Madagascar. "It has also refined our strategic planning and digital transformation processes—making it a powerful tool for institutional modernization."

Next Steps

During the meeting, Charikleia Titopoulou of Greece’s Independent Authority for Public Revenue and Papa Makhmout Fall of Senegal’s Customs Directorate were elected as PMMPT Chair and Vice Chair, respectively.

Active and broad participation remains essential to PMM’s continued success. The WCO encourages all members to engage in the self-assessment phase and submit data through the PMM platform.